Apple iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max Pricing and Availability Announced

Apple keynote has just ended. A slew of products was announced. One of them is the iPhone. Yes, they just announced the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. Pre-order starts from 13th September which includes Singapore.

Check out the new Apple iPhone 11 and iPhone 11 Pro.

iPhone 11 Intro

iPhone 11 Pro Intro

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Availability and Pricing

Let’s cut the chase and talk about the products’ availability and pricing in Singapore.

The iPhone 11 and iPhone 11 Pro and Pro Max will be available in Singapore from 20th September 2019. Pre-order starts from the 13th September.

Apple iPhone 11 Pro Pricing

The iPhone 11 Pro has two sizes. They are the iPhone 11 Pro at 5.8-inch and the iPhone 11 Pro Max at 6.5-inch.

Here is the pricing in Singapore.

The starting price of the iPhone 11 Pro is from S$1,649 and the iPhone 11 Pro Max is from S$1,799.

It comes with 4 colors option for both models. They are Space Gray, Silver, Gold and Midnight Green. I think some people will love the Midnight Green since it isn’t available in previous models.

Apple iPhone 11 Pro Pricing

  • 64GB – S$1,649
  • 256GB – S$1,889
  • 512GB – S$2,199

Apple iPhone 11 Pro Max Pricing

  • 64GB – S$1,799
  • 256GB – S$2,039
  • 512GB – S$2,349

Apple iPhone 11 Pricing

The Apple iPhone 11 comes in 6.1-inch and has 6 colors. They are White, Black, Green, Yellow, Purple and (PRODUCT)REDTM.

Apple iPhone 11 Pricing

  • 64GB – S$1,149
  • 128GB – S$1,219
  • 256GB – S$1,389

iPhone 11 Series Features

iPhone 11 is finally changing the design although it isn’t a lot. Basically, if you follow the leaks, you might already anticipate the new design which focuses mainly on the camera setup.

Let’s dive in on the features.

A13 Bionic Chip

Both the iPhone 11 and iPhone 11 Pro are powered by the A13 Bionic chip. Apple has redesigned the chip to make it more efficient, faster and includes a neural engine.

Here is the performance compared to others in the market.

CPU performance compared to iPhone XR, Samsung Galaxy S10+, HUAWEI P30 Pro and Google Pixel 3.

GPU performance compared to iPhone XR, Samsung Galaxy S10+, HUAWEI P30 Pro and Google Pixel 3.

iOS 13

The new iPhone 11 is powered by iOS 13, the latest iOS from Apple (which will be available for iPhone 6s and above from 19th September)

iOS 13 introduces a dramatic new look with Dark Mode, a more private way to sign in to apps and websites with Sign In with Apple, and an all-new Maps experience.

With advanced Camera and Photos features, photo editing is more comprehensive and intuitive with powerful new tools that now extend to video editing. Portrait Lighting adjustments can be made right in the Camera app to adjust the intensity of light on a subject, and a new High-Key Mono effect creates a beautiful, monochromatic look for Portrait mode photos.

Battery

iPhone 11 has a “full-day” battery life of 18 hours. And it has 1 hour more battery when compared with iPhone XR.

iPhone 11 Pro has 4 hours more battery when compared with iPhone Xs.

iPhone 11 Pro Max has 5 hours more battery when compared with iPhone Xs Max.

Camera

This, in my opinion, has the biggest change. The camera module is now a square module that protrudes out. I know some people will not be happy as the camera is not flushed to the back. The iPhone 11 has two cameras while the iPhone 11 Pro has 3 cameras.

iPhone 11 Camera

iPhone 11 Pro camera

If you have been complaining that iPhone cannot handle well in low light, Apple has listened and has added a Night Mode feature into iPhone 11. If set to automatic, it will turn on Night Mode when needed. Check out the contrast with and without Night Mode.

And with the 3 camera setup for iPhone 11 Pro, it has a 4x optical zoom (2x Zoom in and 2x Zoom out).

Check out the Specs of the iPhone 11 Pro rear cameras.

  • Triple 12MP Ultra Wide, Wide and Telephoto cameras
  • Ultra Wide: ƒ/2.4 aperture and 120° field of view
  • Wide: ƒ/1.8 aperture
  • Telephoto: ƒ/2.0 aperture
  • 2x optical zoom in, 2x optical zoom out; digital zoom up to 10x
  • Portrait mode with advanced bokeh and Depth Control
  • Portrait Lighting with six effects (Natural, Studio, Contour, Stage, Stage Mono, High-Key Mono)
  • Dual optical image stabilisation (Wide and Telephoto)
  • Five‑element lens (Ultra Wide); six-element lens (Wide and Telephoto)
  • Brighter True Tone flash with Slow Sync
  • Panorama (up to 63MP)
  • 100% Focus Pixels (Wide)
  • Night mode
  • Auto Adjustments
  • Next-generation Smart HDR for photos
  • Wide colour capture for photos and Live Photos
  • Advanced red‑eye correction
  • Photo geotagging
  • Auto image stabilisation
  • Burst mode
  • Image formats captured: HEIF and JPEG

And to compare, here are the specs of the iPhone 11 rear cameras.

  • Dual 12MP Ultra Wide and Wide cameras
  • Ultra Wide: ƒ/2.4 aperture and 120° field of view
  • Wide: ƒ/1.8 aperture
  • 2x optical zoom; digital zoom up to 5x
  • Portrait mode with advanced bokeh and Depth Control
  • Portrait Lighting with six effects (Natural, Studio, Contour, Stage, Stage Mono, High-Key Mono)
  • Optical image stabilisation (Wide)
  • Five‑element lens (Ultra Wide); six‑element lens (Wide)
  • Brighter True Tone flash with Slow Sync
  • Panorama (up to 63MP)
  • 100% Focus Pixels (Wide)
  • Night mode
  • Auto Adjustments
  • Next-generation Smart HDR for photos
  • Wide colour capture for photos and Live Photos
  • Advanced red‑eye correction
  • Auto image stabilisation
  • Burst mode
  • Photo geotagging
  • Image formats captured: HEIF and JPEG

And for the front-facing camera, it has also been upgraded. Apple called it the TrueDepth Camera. One of the interesting features about this camera is the slo-mo mode, which Apple called it the Slofie.

Left: iPhone 11 Pro, Right: iPhone 11

You can check out the full specs of the Apple iPhone 11 and iPhone 11 Pro with the following links.

Lastly, iPhone 11 and iPhone 11 Pro come with 18w charger. In my opinion, competitors are already going towards higher wattage charging capabilities. Apple might be losing out in this area.

And BTW, during the keynote, it was mentioned that Apple iPhone 11 will be updated with a new feature called Deep Fusion for the cameras. Basically, it combines 9 photos to produce a single best photo aid by the neural engine. From the presentation, it mentions that 4 photos will be taken before and after you press the shutter. So, in total, 9 photos will be combined into one. Interesting.

Here are the highlights of the Apple keynote in just 2 minutes. Check it out.

Apple iPhone 11 Pro Press Release

Check out the Apple iPhone 11 Pro Press Release.

iPhone 11 Pro and iPhone 11 Pro Max: the most powerful and advanced smartphones 

Featuring a Stunning Pro Display, A13 Bionic, Cutting-Edge Pro Camera System and Longest Battery Life Ever in iPhone with iPhone 11 Pro Max

Cupertino, California — September 10, 2019 — Apple® today announced iPhone® 11 Pro and iPhone 11 Pro Max, a new pro line for iPhone that delivers advanced performance for users who want the very best smartphone. The new Super Retina XDR display is a pro display with the brightest display ever in an iPhone. The powerful Apple-designed A13 Bionic chip provides unparallelled performance for every task while enabling an unprecedented leap in battery life to easily get through the day. A new triple-camera system provides a pro-level camera experience with an Ultra Wide, Wide and Telephoto camera, delivering huge improvements to low-light photography and offering the highest quality video in a smartphone that is great for shooting action videos. 

iPhone 11 Pro and iPhone 11 Pro Max come in four gorgeous finishes including a beautiful new midnight green, and will be available for pre-order beginning Friday, September 13 and in stores beginning Friday, September 20. 

“iPhone 11 Pro and iPhone 11 Pro Max are the most powerful and advanced smartphones we have ever made. They are packed with sophisticated technology that pros can count on to get their work done, and for anyone who wants the very best device made, even if they are not a pro,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 11 Pro has the first triple-camera system in iPhone and is far and away the best camera we’ve ever made, it provides our customers with great range of creative control and advanced photo and video editing features in iOS 13. The Super Retina XDR is the brightest and most advanced display in iPhone and the A13 Bionic chip sets a new bar for smartphone performance and power efficiency.”

Pro Design and Display

iPhone 11 Pro and iPhone 11 Pro Max have a textured matte glass back and polished stainless steel band, and come in four stunning finishes including a beautiful new midnight green. The most powerful devices are also designed to be durable — iPhone 11 Pro and iPhone 11 Pro Max feature the toughest glass ever in a smartphone and are rated IP68 for water resistance up to 4 meters for up to 30 minutes, and are protected against everyday spills including coffee and soda.1

The new Super Retina XDR display, a custom-designed OLED, provides users an immersive HDR viewing experience for movies and other high-definition video with up to 1,200 nits brightness. Super Retina XDR features wide colour support with system-wide colour management and True Tone to offer a more natural viewing experience. With a 2 million-to-one contrast ratio with true blacks, pro users can enjoy a more vivid viewing experience for HDR videos and photos, and the Super Retina XDR display is even more power efficient. Customers can interact with their favourite apps in a quick, seamless way with Haptic Touch deeply integrated across iOS 13 to provide app shortcuts for everyday tasks right from the Home screen, including taking a selfie in Camera, checking an appointment in Calendar or previewing email within Mail with just a simple press.

Fastest Performance with the Best Battery Life

A13 Bionic, the fastest chip ever in a smartphone, provides unparalleled performance for every task iPhone 11 Pro and iPhone 11 Pro Max handle and features up to 20 percent faster CPU and GPU than A12. A13 Bionic is built for machine learning, with a faster Neural Engine for real-time photo and video analysis, and new Machine Learning Accelerators that allow the CPU to deliver more than 1 trillion operations per second. Together, A13 Bionic and iOS 13 make up the best machine learning platform in a smartphone.

All of this compute, graphics and ML performance is delivered while still enabling an unprecedented leap in battery life, with iPhone 11 Pro offering up to four more hours of battery life in a day than iPhone Xs, and iPhone 11 Pro Max offering up to five hours more than iPhone Xs Max.

A Pro Camera System for Everyone

iPhone 11 Pro introduces a transformative triple-camera system with all-new Ultra Wide, Wide and Telephoto cameras, deeply integrated into iOS to create a pro-level camera experience designed for everyone.

iPhone 11 Pro and iPhone 11 Pro Max set a new standard in video, with the highest quality video ever in a smartphone. Each camera in the triple-camera system records brilliant 4K video with extended dynamic range and cinematic video stabilisation. With a wider field of view and large focal plane, the Ultra Wide camera is great for shooting action videos. Users can easily zoom between each of the three cameras, while Audio Zoom matches the audio to the video framing for more dynamic sound. With iOS 13, powerful video editing tools are accessible to everyone with the ability to rotate, crop, increase exposure and apply filters to videos instantly. These adjustments are easy to apply and review at a glance, so even a novice can create professional quality video projects.

With the tight integration between hardware and software, iPhone 11 Pro and iPhone 11 Pro Max take the traditional camera experience even further in a way only Apple can. The all-new Ultra Wide camera fundamentally changes the camera experience by capturing four times more scene, great for taking landscape or architecture photos, tight shots and more. The new Wide sensor with 100 percent Focus Pixels and advanced software enables Night mode, and delivers huge improvements to photos shot in indoor and outdoor low-light environments, resulting in brighter images with natural colours and reduced noise. 

The triple-camera system takes Portrait mode to a new level with the ability to choose Wide and Telephoto framing, enabling Portrait mode with a wider field of view, great for taking portraits of multiple people. The Telephoto camera features a larger ƒ/2.0 aperture to capture 40 percent more light compared to iPhone Xs for better photos and videos. 

Next-generation Smart HDR uses advanced machine learning to recognise subjects in the frame and intelligently relight them for more natural-looking images with greater detail. A new True Tone flash is over 30 percent brighter. Deep Fusion, coming later this fall, is a new image processing system enabled by the Neural Engine of A13 Bionic. Deep Fusion uses advanced machine learning to do pixel-by-pixel processing of photos, optimising for texture, details and noise in every part of the photo.

Next-generation Smart HDR uses advanced machine learning to recognise subjects in the frame and intelligently relight them for more natural-looking images with greater detail. A new True Tone flash is over 30 percent brighter. Deep Fusion, coming later this fall, is a new image processing system enabled by the Neural Engine of A13 Bionic. Deep Fusion uses advanced machine learning to do pixel-by-pixel processing of photos, optimising for texture, details and noise in every part of the photo.

A redesigned camera interface provides a more immersive experience that works together with the triple-camera system and all-screen display to let users see and capture the area outside of the frame. For the first time, users can easily record video without switching out of Photo mode with QuickTake by simply holding the shutter button to start recording.

The new TrueDepth camera introduces a new 12MP camera with a wider field of view to capture selfies, and next-generation Smart HDR enables more natural-looking photos. Expressive selfie videos take on a whole new look with the TrueDepth camera that now records 4K video at up to 60 fps and 120 fps slo-mo.

Additional Features

  • The new Apple-designed U1 chip uses Ultra Wideband technology, the first ever in a smartphone, for spatial awareness. With iOS 13.1 coming on September 30, AirDrop gets even better with directionally aware suggestions.
  • Face ID, the most secure facial authentication in a smartphone, gets up to 30 percent faster and easier to use with improved performance at varying distances and support for more angles.
  • Spatial audio provides an immersive surround sound experience and Dolby Atmos delivers powerful, moving audio to iPhone 11 Pro and iPhone 11 Pro Max.
  • Gigabit-class LTE up to 1.6Gbps and Wi-Fi 6 allow for even faster download speeds2 and Dual SIM with eSIM.3

Featuring iOS 13

iOS 13 on iPhone 11 Pro and iPhone 11 Pro Max delivers a seamless experience with software and hardware integration unlike any other smartphone. iOS 13 introduces a dramatic new look with Dark Mode, a more private way to sign in to apps and websites with Sign In with Apple, and an all-new Maps experience.4 

With advanced Camera and Photos features, photo editing is more comprehensive and intuitive with powerful new tools that now extend to video editing. Portrait Lighting adjustments can be made right in the Camera app to adjust the intensity of light on a subject, and a new High-Key Mono effect creates a beautiful, monochromatic look for Portrait mode photos.

Pricing and Availability

  • iPhone 11 Pro and iPhone 11 Pro Max will be available in 64GB, 256GB and 512GB models in midnight green, space grey, silver and gold starting at S$1,649 and S$1,799, respectively, from apple.com/sg, in the Apple Store app and Apple Stores. iPhone 11 Pro and iPhone 11 Pro Max are also available through Apple Authorised Resellers and select carriers (prices may vary).
  • Customers in the US, Puerto Rico, the US Virgin Islands and more than 30 other countries and regions will be able to pre-order iPhone 11 Pro and iPhone 11 Pro Max beginning at 5 a.m. PDT on Friday, September 13 with availability beginning Friday, September 20.
  • iOS 13 will be available on September 19 as a free software update for iPhone 6s and later. Additional software features will be available on September 30 with iOS 13.1.7
  • Apple Arcade on the App Store will be available with iOS 13 as a subscription for S$6.98 per month and is launching with a one-month free trial.8 Users get unlimited access to the entire catalog of over 100 new, exclusive games, all playable across iPhone, iPad, iPod touch, Mac and Apple TV.
  • Apple TV+ will be available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac and other platforms, including online (tv.apple.com/sg), for S$6.98 per month with a seven-day free trial. Starting today, customers who purchase any iPhone can enjoy one year of Apple TV+ for free.9
  • Apple Arcade on the App Store and Apple TV+ on the Apple TV app join Apple’s breakthrough services that include Apple Music, Apple News+, Apple Pay and iCloud.
  • Every customer who buys iPhone 11 Pro and iPhone 11 Pro Max from Apple will be offered free Personal Setup in-store or online to help customise their iPhone by helping transfer their data, wiping data from an old device, setting up email, highlighting new apps from the App Store and more.
  • Customers can extend their limited warranty with AppleCare+ and AppleCare+ with Theft and Loss, and get 24/7 priority access to technical support.
  • Customers interested in learning more about iPhone 11 and iPhone 11 Pro can join one of Apple’s new Today at Apple sessions, Quick Tips. Quick Tips are 15-minute drop-in sessions focused on some of the most popular features of iPhone, like photography. The new Quick Tip sessions begin Friday, September 20.
  1. iPhone 11 Pro and iPhone 11 Pro Max are splash-, water- and dust-resistant, and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 4 meters up to 30 minutes). Splash, water and dust resistance are not permanent conditions, and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
  2. Speeds vary based on site conditions and carrier. For details on LTE support, contact your carrier and see apple.com/iphone/LTE.
  3. Use of Dual SIM requires two wireless service plans (which may include restrictions on roaming). Certain restrictions apply to use.
  4. The new map is available now in select cities and states, and will roll out across the US by the end of 2019 and to more countries in 2020.
  5. For more information, visit apple.com/sg/ios/ios-13. Some features may not be available in all regions or all languages.
  6. S$6.98 per month after free trial. No commitment. Plan automatically renews after trial until cancelled.
  7. S$6.98 per month after free trial. One subscription per Family Sharing group. Offer good for three months after eligible device activation, starting November 1, 2019. Plan automatically renews until cancelled. Restrictions and other terms apply.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Apple iPhone 11 Press Release

Here is the Press Release for Apple iPhone 11

Apple introduces dual camera iPhone 11

Featuring the Fastest, Most Powerful Chip Ever in a Smartphone, Plus an All-New Dual-Camera System and Even Longer All-Day Battery Life

Cupertino, California — September 10, 2019 — Apple® today announced iPhone® 11, delivering innovations that make the world’s most popular smartphone even more powerful, improving the features people use the most throughout their day.1 iPhone 11 introduces a powerful dual-camera system, offering an intuitive camera experience with the highest quality video in a smartphone and Night mode for photos. iPhone 11 is powered by the A13 Bionic chip to perform the most demanding tasks, while getting through an entire day on a single charge, and is designed to withstand the elements with improved water resistance.

iPhone 11 comes in six new gorgeous colours, and will be available for pre-order beginning Friday, September 13 and in stores beginning Friday, September 20, starting at just S$1,149.

“iPhone 11 is the next generation of iPhone, packed with great new capabilities in an incredible design, including new Ultra Wide and Wide cameras for gorgeous videos and photos, the power and ease of use of iOS 13, and A13 Bionic — the fastest chip ever in a smartphone that quickly handles the tasks that matter most to people every day,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “With the tight integration between hardware, software and services, the advancements in iPhone 11 bring an unparalleled user experience at an affordable price to even more customers. We think people will love it.”

Precision Design and Display

With a back design that is precision milled and sculpted from a single piece of glass, iPhone 11 features the toughest glass ever in a smartphone. It is rated IP68 for water resistance up to 2 meters for up to 30 minutes, and is protected against accidental spills from common liquids such as coffee and soda.2 iPhone 11 comes in six new stunning colours including purple, green, yellow, black, white and PRODUCT(RED).

The beautiful 6.1-inch all-screen Liquid Retina® display features wide colour support and True Tone for a more natural viewing experience.3 Customers can interact with their favourite apps in a quick, seamless way with Haptic Touch deeply integrated across iOS 13 to provide app shortcuts for everyday tasks right from the Home screen, including taking a selfie in Camera, checking an appointment in Calendar or previewing email within Mail with just a simple press.

A13 Bionic — Fastest Chip in a Smartphone

A13 Bionic, the fastest chip ever in a smartphone, provides unparalleled performance for every task iPhone 11 handles and features up to 20 percent faster CPU and GPU than A12. A13 Bionic is built for machine learning, with a faster Neural Engine for real-time photo and video analysis, and new Machine Learning Accelerators that allow the CPU to deliver more than 1 trillion operations per second.

Together, A13 Bionic and iOS 13 make up the best machine learning platform in a smartphone. Built for efficiency, the A13 Bionic also enables great all-day battery life.

All-New Dual-Camera System

iPhone 11 introduces a dual-camera system with all-new Ultra Wide and Wide cameras that are deeply integrated into iOS 13, offering the highest quality video in a smartphone and major advancements in photography for the ultimate camera experience.

iPhone 11 shoots beautifully sharp video, with both the Ultra Wide and Wide cameras supporting 4K video with extended dynamic range for more highlight detail and cinematic video stabilisation. With a wider field of view and large focal plane, users can shoot detailed action videos with the Ultra Wide camera. 

The dual-camera system lets users easily zoom between each camera while Audio Zoom matches the audio to the video framing for more dynamic sound. With iOS 13, powerful video editing tools are accessible to everyone with the ability to rotate, crop, increase exposure and apply filters to videos instantly all within the new, easy-to-use Camera interface.

With iPhone 11, the all-new Ultra Wide camera fundamentally changes the photography experience by capturing four times more scene, and is great for taking landscape or architecture photos, tight shots and more. A new Wide sensor with 100 percent Focus Pixels enables Night mode, delivering huge improvements to photos captured in indoor and outdoor low-light environments, resulting in brighter images with natural colours and reduced noise. Both cameras work together to enable Portrait mode photos for people, pets, objects and more. 

Next-generation Smart HDR uses advanced machine learning to capture more natural-looking images with beautiful highlight and shadow detail on the subject and in the background. Deep Fusion, coming later this fall, is a new image processing system enabled by the Neural Engine of A13 Bionic. Deep Fusion uses advanced machine learning to do pixel-by-pixel processing of photos, optimising for texture, details and noise in every part of the photo.

Apple’s tight integration between hardware and software delivers a redesigned camera interface, providing a more immersive experience that works with the dual-camera system and all-screen display to let users see and capture the area outside of the frame. For the first time, users can easily record video without switching out of Photo mode with QuickTake by simply holding the shutter button to start recording.

The updated TrueDepth® camera introduces a new 12MP camera with a wider field of view to capture more in selfies, and next-generation Smart HDR enables more natural-looking photos. Expressive selfie videos take on a whole new look on the TrueDepth camera, now recording 4K video at up to 60 fps and 120 fps slo-mo.

Additional Features

  • The new Apple-designed U1 chip uses Ultra Wideband technology, the first ever in a smartphone, for spatial awareness. With iOS 13.1 coming on September 30, AirDrop gets even better with directionally aware suggestions.
  • Face ID, the most secure facial authentication in a smartphone, gets up to 30 percent faster and easier to use with improved performance at varying distances and support for more angles.
  • Spatial audio provides an immersive surround sound experience and Dolby Atmos delivers powerful, moving audio to iPhone 11.
  • Gigabit-class LTE and Wi-Fi 6 allow for even faster download speeds4 and Dual SIM with eSIM.5

Featuring iOS 13

iOS 13 on iPhone 11 delivers a seamless experience with software and hardware integration unlike any other smartphone. iOS 13 introduces a dramatic new look with Dark Mode, a more private way to sign in to apps and websites with Sign In with Apple, and an all-new Maps experience.6

With advanced Camera and Photos features, photo editing is more comprehensive and intuitive with powerful new tools that now extend to video editing. Portrait Lighting adjustments can be made right in the Camera app to adjust the intensity of light on a subject, and a new High-Key Mono effect creates a beautiful, monochromatic look for Portrait mode photos.

Pricing and Availability

  • iPhone 11 will be available in 64GB, 128GB and 256GB models in purple, green, yellow, black, white and PRODUCT(RED) starting at S$1,149 from apple.com/sg, in the Apple Store app and Apple Stores. iPhone 11 is also available through Apple Authorised Resellers and select carriers (prices may vary).
  • Customers in the US, Puerto Rico, the US Virgin Islands and more than 30 other countries and regions will be able to pre-order iPhone 11 beginning at 5 a.m. PDT on Friday, September 13 with availability beginning Friday, September 20.
  • iOS 13 will be available on September 19 as a free software update for iPhone 6s and later. Additional software features will be available on September 30 with iOS 13.1.7
  • Apple Arcade on the App Store will be available with iOS 13 as a subscription for S$6.98 per month and is launching with a one-month free trial.10 Users get unlimited access to the entire catalog of over 100 new, exclusive games, all playable across iPhone, iPad, iPod touch, Mac and Apple TV.
  • Apple TV+ will be available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac and other platforms, including online (tv.apple.com/sg), for S$6.98 per month with a seven-day free trial. Starting today, customers who purchase any iPhone can enjoy one year of Apple TV+ for free.11
  • Apple Arcade on the App Store and Apple TV+ on the Apple TV app join Apple’s breakthrough services that include Apple Music, Apple News+, Apple Pay and iCloud.
  • Every customer who buys iPhone 11 from Apple will be offered free Personal Setup in-store or online to help them customise their iPhone by helping transfer their data, wiping data from an old device, setting up email, highlighting new apps from the App Store and more.
  • Customers can extend their limited warranty with AppleCare+ and AppleCare+ with Theft and Loss, and get 24/7 priority access to technical support.
  • Customers interested in learning more about iPhone 11 can join one of Apple’s new Today at Apple sessions, Quick Tips. Quick Tips are 15-minute drop-in sessions focused on some of the most popular features of iPhone, like photography. The new Quick Tip sessions begin Friday, September 20.
  1. iPhone Xr is the most popular smartphone in the world, according to Strategy Analytics.
  2. iPhone 11 is splash-, water- and dust-resistant, and was tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 2 meters up to 30 minutes). Splash, water and dust resistance are not permanent conditions, and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
  3. The iPhone 11 display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches diagonally. Actual viewable area is less.
  4. Speeds vary based on site conditions and carrier. For details on LTE support, contact your carrier and see apple.com/sg/iphone/LTE.
  5. Use of Dual SIM requires two wireless service plans (which may include restrictions on roaming). Certain restrictions apply to use.
  6. The new map is available now in select cities and states, and will roll out across the US by the end of 2019 and to more countries in 2020.
  7. For more information, visit apple.com/sg/ios/ios-13. Some features may not be available in all regions or all languages.
  8. S$6.98 per month after free trial. No commitment. Plan automatically renews after trial until cancelled.
  9. S$6.98 per month after free trial. One subscription per Family Sharing group. Offer good for three months after eligible device activation, starting November 1, 2019. Plan automatically renews until cancelled. Restrictions and other terms apply.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.