If you are a fan of LEGO, this is great news for you as LEGO Group opens its first adult-focused concept store in Singapore. Only for a period of 4 months, this concept store is targeted at young adults.
It is located at Funan Mall Singapore and managed by LEGO Certified Stores (Bricks World), the oldest and largest specialist LEGO retailer in Singapore.
Check out the Press Release below for more information.
SINGAPORE’S FIRST ADULT LEGO CONCEPT STORE OPENS AT FUNAN MALL!
SINGAPORE, 28 JANUARY 2022 – The LEGO® Group has opened its first adult-focused concept store in Singapore! It is located at Funan Mall Singapore for a period of 4 months and managed by LEGO® Certified Stores (Bricks World), the oldest and largest specialist LEGO retailer in Singapore. This new concept store is one of a kind as its main target audience is the young adult market and the entire store’s outlook is refreshing, flaunting raw materials such as wood and steel, hinting at craftsmanship and quality.
Located at street level, this concept store takes inspiration from industrial architecture and production warehouses. It aims to bring a sense of authenticity through promoting the idea of a “straight-from-source” sense of quality that really appeals to millennials and hobbyists. Whether you’re looking for a classic car that’s within your budget, a reminder of previous travels, or something to align with your existing hobbies/interest and tell people a bit about yourself, this store has the LEGO set for you!
When it comes to adult hobbies, today’s adult LEGO sets are quite clearly for adults. In terms of piece count and numerous themes available, adults often find themselves in a position where they are spoilt for choice. The complexity of these builds also varies from one individual to another. Whilst some enjoy the thrill of being challenged, some are unwilling to commit due to the fear that they are unable to complete. However, fret not as the instruction booklets provide a clear path to the end goal. Not only does LEGO set building help mature builders find their flow, it also helps them to focus singularly on a task, allowing their mind to rest.
The focus required to build is in fact a meditative activity with a tangible reward at the end. Building with LEGO bricks helps to disconnect from everyday stresses and provides an escape for the mind. Who would have believed that building with LEGO bricks can reduce stress and improve well-being? Well, we like to call it the “Zen in the shape of a brick!” This new concept store is also where one can find the most complete range of Adult LEGO collection, including LCS exclusive sets and collectibles.
To celebrate the opening, there will be a #BWFunan Instagram Competition*
#BWFunan Instagram Competition: Take a selfie inside our store between 28th Jan – 8th Feb, upload to Instagram and #BWFunan to enter a draw to win a set of 10274 Ghostbusters™ ECTO-1. Winners will be chosen at random on 11th Feb.
*All competitions are subject to Terms & Conditions and while stocks last
Workshops: Starting from the second half of February 2022 to enable our target audiences to combine their existing hobbies/interest and LEGO sets/bricks. More details to come, check out: https://www.bricksworld.com/blogs/news
LEGO fans and shoppers can head over to the newly opened pop-up store located at:
Funan Mall, 107 North Bridge Rd, 01-04, S179105
About the LEGO Group
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world’s leading manufacturers of play materials.
Guided by the company spirit: “Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.
About LEGO® Certified Stores (Bricks World)
Bricks World is the oldest and largest specialist LEGO® retailer in Singapore. Bricks World has seven LCS’s across Singapore, as well as an online portal. Bricks World delivers the LEGO® experience through a multi-faceted play experience, the breadth of its product offering, well-trained and knowledgeable staff, in-store events and giveaways, and excellent customer service.