When Nothing becomes something to look forward to, you know that changes are coming. This is what Carl Pei wants you to think about – Transparent design, Nothing ear (1).
Don’t know what I am talking about? Who is Carl Pei? Well, if you know OnePlus, you might have heard about Carl Pei. He co-founded OnePlus but left in 2020 to pursue Nothing.
And the very first product from Nothing is Nothing ear (1), a transparent true wireless earbuds. A quote from Carl Pei, CEO and Co-founder in a YouTube documentary series.
Transparent design is one of the hardest things to accomplish for the engineering team.
Tom Howard, Head of Design:
When we first started thinking about Nothing, there was this idea to own transparency, but I think the biggest challenge was more the ergonomics. Learning about the ear and trying to make a product that interfaces with humans on a scale that we [teenage engineering] have never done before.
On achieving a transparent design…. “You have to basically start from scratch and develop new processes.”
Here is a sneak preview (screenshot from their Instagram account) of what is coming. Actually, I am getting more excited as the launch date is nearer.
The launch date is Tuesday 27 July 2021 at 14:00 BST or Monday 26 July 2021 at 21:00 SGT (Singapore Time). Are you excited already? Check out this video.
Even before I can see the product, the pricing is out. The Nothing ear (1) will retail at £99 GBP. That is around S$186 Singapore Dollars.
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