Creative SXFI CARRIER Delivers Dolby Atmos Without Breaking the Bank

Check out the latest Creative SXFI CARRIER, a soundbar with Super X-Fi Headphone Holography. Jointly developed by Dolby and Creative, it becomes a first-of-its-kind Dolby Atmos Speaker System soundbar.

Ok, this product might be one of the few that I am very interested in. With the pandemic still going on, it is better to watch those streaming movies at the comfort of your home. With the Creative SXFI CARRIER, it delivers Dolby Atmos right into the home with just a soundbar and a sub-woofer. The footprint is incredibly small.

Moreover, it is affordable at just S$1,499. Check out the specs and you will know what you are getting.


  • Dimensions: Soundbar: 880 x 76 x 128 mm / 34.6 x 3 x 5 inches, Subwoofer: 225 x 450 x 430 mm / 8.9 x 17.7 x 16.9 inches
  • Weight: Soundbar: 3.6 kg / 7.9 lb, Subwoofer: 12.8 kg / 28.2 lb
  • Operating Temperature: 0– 40°C
  • Power Output: Soundbar: 250W RMS, Subwoofer: 200W RMS, Total System Power: Up to 450W RMS
  • Frequency Response: 25–20,000 Hz
  • Bluetooth Operating Frequency: 2402–2480 MHz
  • Operating Range for Bluetooth Devices: Up to 10 meters / 33 ft, (Measured in open space. Walls and structures may affect range of device.)
  • Bluetooth® Version: Bluetooth 5.0
  • Bluetooth Profile: A2DP (Wireless Stereo Bluetooth)*
  • Supported Codecs: SBC
  • Connector Type: HDMI-out (HDMI 2.1, HDCP 2.3, e-ARC), HDMI-in 1 (HDMI 2.1, HDCP 2.3), HDMI-in 2 (HDMI 2.1, HDCP 2.3), Optical-in (Toslink), Stereo Auxiliary Analog Inputs (3.5 mm 3-pole), Subwoofer-out (3.5mm 3-pole), DC-in, USB-C Audio Input, SXFI-out (USB-A), Front panel Headphone-out

*Stereo Bluetooth or A2DP profile enables wireless transmission of full stereo sound to other Bluetooth devices. To determine whether your device (notebook, PC or mobile device) is equipped with A2DP-enabled Bluetooth technology, refer to your device manufacturer’s documentation/website for more information.

Click Here to Check Out the Creative SXFI CARRIER

Or you can read through the Press Release for more details.

Press Release

Creative SXFI CARRIER – The New Soundbar Dimension is Here

Jointly Developed by Dolby and Creative for a World-first Soundbar Concept

SINGAPORE – 8 April, 2021 – Creative Technology today announced the launch of the Creative SXFI CARRIER, the world’s first soundbar with Super X-Fi Headphone Holography, heralding a new dimension in soundbar design. It is a joint development with Dolby Laboratories – combining the cutting-edge competencies of both companies in audio engineering, design, and immersive sound technologies. The SXFI CARRIER has redefined the performance limits of what a compact soundbar can achieve. It has already received numerous plaudits, including 3 BEST OF CES awards when it was previewed at CES 2020.

See also  Is This the Future Singapore MRT Roadmap?

First-of-its-kind Dolby Atmos® Speaker System Soundbar

The audio quality of compact soundbars is typically compromised by its smaller footprint which limits their ability to create an expansive soundstage. The SXFI CARRIER, despite measuring just 0.88m (34.6“) in length, delivers breathtaking, moving audio from a soundbar based on a custom Dolby design for a first-of-its-kind Dolby Atmos Speaker System soundbar.

“We are thrilled to have partnered with Creative to bring this first-of-its-kind sound bar experience to consumers around the world,” said Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories. “Consumers will be able to enjoy a breathtaking Dolby Atmos experience through an innovative acoustic design developed by Dolby, which is unheard of from such a small compact form factor.

X-Fi Sonic Carrier Re-Imagined in the SXFI CARRIER

The SXFI CARRIER carries on the engineering marvel of Creative’s award-winning soundbar, the X-Fi Sonic Carrier, which had been dubbed by industry experts as ‘the soundbar of the gods’. With the groundbreaking SuperWide technology inherited from the Sonic Carrier, which expands the soundstage of stereo content beyond imagination, the SXFI CARRIER reaches its full potential by transcending all definitions of what a compact soundbar should sound like.

The development of the SXFI CARRIER involved meticulously integrating the acoustic concepts of both Dolby Atmos and SuperWide to achieve a pristine, unadulterated, and powerful acoustic performance. Comprising seven drivers within the soundbar, each with its own DSP-controlled amplifier, the SXFI CARRIER is able to produce the same sound signature as the 15-driver Sonic Carrier, at less than half the size and at a fraction of the price.

See also  Segway Robot Loomo Coming Soon

The finishing touch is a powerful 10” wireless subwoofer, which delivers the requisite bass performance to complete a compelling soundbar solution that can rival the real cinema experience.

First Soundbar with Super X-Fi® Headphone Holography

The SXFI Carrier breaks into a new dimension by being the world’s first soundbar with Super X-Fi Headphone Holography — the game-changing technology that has swept 23 BEST OF CES awards at CES 2019-2020. Super X-Fi recreates the soundstage of a surround speaker system in headphones, and personalizes it with Artificial Intelligence for a natural listening experience. Users will be able to enjoy cinematic audio on headphones as if they were in a real cinema; a feature that is especially useful when watching late-night movies.

Beyond this, the SXFI CARRIER also features a versatile connectivity profile, including Bluetooth, USB-C and USB-A ports. A HDMI eARC port provides uncompressed and lossless HD audio; two HDMI 2.1 inputs will allow rich sound and high-resolution picture quality to pass through from an 8K video source. Combined with Dolby Vision compatibility, the SXFI CARRIER makes for the ultimate home theater audio experience.

“The SXFI CARRIER is the result of a defining collaboration between Dolby and ourselves, which has broken through so many boundaries and realized so many possibilities of what a compact soundbar can achieve, which of course was only possible with the full dedication and commitment from both teams.

“With cinema-going now a ‘forbidden luxury’, the SXFI CARRIER gives users the full cinema experience in the safety and comfort of their own homes. Moreover, with Super X-Fi Headphone Holography, users can enjoy a Dolby Atmos powered experience through headphones as well – they will always be in the audio sweet spot, day or night,” said Sim Wong Hoo, CEO of Creative.

See also  PM Lee Hsien Loong Answers Voters Question on Facebook

Pricing and Availability

The SXFI Carrier is priced at S$1,499 and is available on

For more information on Creative, visit

About Creative

Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for driving the multimedia revolution – which established a user base of 400 million – Creative drives digital entertainment with cutting-edge audio solutions that include premium wireless speakers, wireless headphones, powerful audiophile-grade digital amplifiers and next-generation home-theatre systems. Aiming at the new mobile networked generation by bridging the worlds of the computer, smartphones, and tablets, Creative continues to reinvent the Sound Blaster, with its ground-breaking Sound Blaster Roar series and USB-audio class of products such as the Sound Blaster X7.

In 2016, Creative unveiled the X-Fi Sonic Carrier: a brand-new concept in hi-res audio and video delivery for home entertainment. This technology powerhouse dubbed ‘the soundbar of the gods’ personifies the Audio of Tomorrow.