Lazada Celebrates 9th Birthday with a Bang

Lazada is turning 9 this year and they are not skimming on the celebration. In fact, the celebration has already started. On the 26th March, they are holding a virtual concert with celebrities like Katy Perry, NCT Dream, Nathan Hartono, Jasmine Sokko, and more.

Here are the details:


  • Teaser campaign: 21 – 26 March 2021
  • D-day: 27 March 2021


In my opinion, it is better that you go to the app and check out all the promo. Here are a list of events that you can only find on the app.

  • Lazada Bonus
  • LazGames
  • Coins and Rewards
  • Pre-Sale
  • Stamp Hunt
  • Surprise Egg
  • Vote To Win

Of course, there are events that are available on website and on app. Here is the list.

  • Surprise Goodie
  • Storewide Flash Sales
  • Flash Sales
  • Surprise Boxes
  • Surprise Blitz

And here are the details of the event provided by Lazada to media:

Lazada turns 9 this month! To celebrate, we are throwing a star-studded birthday bash filled with surprises, games and deals not to be missed.

For the first time ever, we’re counting down to our Birthday with a virtual concert, the Lazada Super Party, on 26 March at 9.30pm! Tune in via LazLive to catch concert headliners such as global award-winning singer-songwriter Katy Perry and Korea’s number one youth boy band, NCT Dream, as they open the celebration with chart-topping hits and familiar tunes to get into the groove. They will be joined by Singapore’s homegrown talents, renowned performers like Jasmine Sokko and Nathan Hartono, beatboxer talent Dharni Ng, rapper Fariz Jabba, and stand-up comedian Sharul Channa.

For even more shoppertainment fun, we have a meet-and-greet livestream with K-Pop heart-throbbers AB6IX at 8pm on 27 March. Join in via LazLive for great giveaways, games, and a chance to ask personal questions!

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Leading up to Lazada’s Surprise Birthday Sale, look out for a slew of pre-sale activities happening from 21 – 26 March. Shoppers can take part in a new Surprise Goodie flash sale and put down $0.10 or $1 for a chance to win items such as the new Samsung A52 smartphone, play Happy Cake to win a $9 voucher, crack the Surprise Egg each day to collect vouchers daily and Vote To Win your preferred prize (like a PlayStation 5!) to take home. As you browse, search for items with a Lazada Bonus for additional discounts, and do not forget to redeem your LazCoins at the checkout page to get a further discount off your total cart value.

Lazada also welcomes a new addition to the family, one of the most globally recognised beauty brands, Lancôme, on LazMall. As Southeast Asia’s biggest virtual mall of over 18,000 leading international and local brands, shoppers can look forward to a growing selection of premium brands, and be spoilt for choice when shopping this Birthday sale.

Get your carts ready as we hit the stroke of midnight, and get pumped up with an exciting day of flash sales, surprise boxes, livestreams and more!