LG Launches Premium Home Beauty Brand, LG Pra.L, in Singapore

If you think of LG, you might think of their TVs or smartphones. LG is more than that. Check out the launch of LG’s premium home beauty brand, LG Pra.L in Singapore, with the initial launch of 4 products.

Here are the highlights of the LG Pra.L Brand Four Home Beauty Devices. Do check out the Press Release for more details.

Dual Cleanser

  • Deep Cleansing for Soft, Glowing Skin
  • The Pra.L Dual Cleanser comes with two brush options: a silicone brush for gentle daily cleansing, and a fine fibre brush for deeper cleansing. The device automatically detects which brush is attached and changes the mode accordingly.

Galvanic Ion Booster

  • Enhancing Absorption of Skincare Ingredients
  • Cleansing Mode for deep pore cleansing followed by the Boost Mode for better absorption of skincare products.

Total Lift Up Care

  • Deep Tissue Tightening and Lifting with Red LED Light
  • The Total Lift Up Care device helps to achieve plump, youthful skin through its tightening and lifting functions.
  • Tightening Mode to trigger collagen production and Lifting Mode for a tightening and lifting effect

Derma LED Mask

  • Only Nine Minutes a Day for Brighter, More Radiant Skin
  • Return youth and elasticity back to the skin tissue with the LG Pra.L Derma LED Mask.
  • Using 160 LEDs (80 red and 80 infrared) of long- and short-wave light to penetrate the skin at different depths, it rejuvenates skin layers to encourage cell regeneration for firm, radiant skin.

LG Pra.L Beauty Devices Availability & Pricing

The LG Pra.L beauty devices will be available in Singapore from 25 July, 2019, at the pop-up store at Tangs Plaza until 9 September, 2019

Products retail at:

  • Dual Cleanser ($499)
  • Galvanic Ion Booster: $529
  • Total Lift Up Care: $699
  • Derma LED Mask: $1,349

Press Release

LG BRIDGES THE GAP BETWEEN BEAUTY AND TECH
AND MAKES ITS SOUTHEAST ASIA DEBUT IN SINGAPORE

Featuring Four Beauty Devices Designed to Improve Overall Skin Tone and Elasticity

SINGAPORE, 24 July, 2019 – LG Electronics (LG) Singapore is proud to launch LG’s premium home beauty brand, LG Pra.L. The new lineup offers four home beauty devices: Dual Cleanser, Galvanic Ion Booster, Total Lift Up Care, and Derma LED Mask – to cleanse, nourish, lift and firm the skin respectively.

Designed to heighten existing skincare routines for faster and more apparent results, LG Pra.L is a beauty solution built with cutting-edge tech to provide the modern woman with aging-preventive care, all from the comfort of the home.

Pra.L is inspired by the belief that ‘true beauty comes from within’ and is designed with LG’s LED technological expertise, a brand renowned for its TVs and other displays. LG Pra.L devices have already been recognized in the 2018 Korea Brand Hall of Fame presented by the Institute for Industrial Policy Studies and Brand Design Association of Korea. Additionally, the four LG Pra.L devices come with the convenience of a silicone handle for better grip, voice assistance to give users verbal guidance to achieve optimal results, USB type-C plugs for easy charging and an extra-long battery life for maximum travel portability.

Dual Cleanser: Deep Cleansing for Soft, Glowing Skin

The best skincare regime begins with clear skin. The Pra.L Dual Cleanser comes with two brush options: a silicone brush for gentle daily cleansing, and a fine fibre brush for deeper cleansing. The device automatically detects which brush is attached and changes the mode accordingly.

The Dual Cleanser offers two levels of cleansing for different needs: Level 1 for daily and light cleanse (70 seconds), and Level 2 for when users require a more thorough clean (120 seconds). Using LG’s Dual Motion technology combines a cleansing motion with deeper micro vibrations, and even takes care of hard-to-reach, troublesome areas and effortlessly reduces pore size (57%), dead skin cells (27.7%) and blackheads (46.9%)[1].

The device is also waterproof with an IPX7[2] rating, which makes it shower- and running water-friendly. Unique to the Dual Cleanser, it comes with a cradle that has an in-built UV light to sanitize the brush when not in use, enhancing product life and ease-of-use. Frequent travelers can also easily pack the Dual Cleanser thanks to its compact design and long battery life, which lasts for up to a month on a single charge[3].

Galvanic Ion Booster: Enhancing Absorption of Skincare Ingredients

Effectively remove dead skin cells for better skincare product absorption with the LG Pra.L Galvanic Ion Booster. It uses Iontophoresis (a method that utilizes electrical current to allow the nutrients in skin products to penetrate deeper into the skin’s surface), ultrasonic waves and thermal therapy to cleanse the skin and boost absorption of skincare products. Its triangular-head design, made from medical implant-grade material[4] has superior corrosion resistance and helps to smoothly glide over the contours of the face. Its convenient wireless design also makes it easily portable, with an extra-long battery life that lasts up to two weeks on a single charge[5].

Cleansing Mode is designed specifically for deep pore cleansing, applying thermal therapy to temporarily loosen pores and draw out impurities such as residual makeup and sebaceous waste from deep beneath the skin’s surface. The Boost Mode uses ultrasonic waves to open pores further and deliver active ingredients of skincare products via Iontophoresis. A gentle heat massage follows to relieve facial tension. It is recommended to start with the Cleansing Mode first in order to maximize the benefits of Boost Mode.

Users can apply each mode for nine minutes a day for a period of two weeks to achieve vibrant skin. 100% of test participants reported an improvement in pore size (cheek) and inner skin moisture (cheek) by 96% after using the Galvanic Ion Booster for 2 weeks, twice per week[6].

Total Lift Up Care: Deep Tissue Tightening and Lifting with Red LED Light

A woman’s collagen production starts to decline at about age 25, and decreases even further after 40. The Total Lift Up Care device helps to achieve plump, youthful skin through its tightening and lifting functions.

The device offers two separate functions: Tightening Mode, which uses high-frequency thermal therapy and red LED light to penetrate the deep layers of skin and trigger collagen production, while the Lifting Mode employs microcurrents which stimulates skin tissue and muscles for a tightening and lifting effect. The head of the device is also made from the same medical implant-grade material as the Galvanic Ion Booster for greater durability.

After using the Total Lift Up Care twice a week for 8 weeks, users will be able to see improvements in skin elasticity and achieve a slimmer face[7]. Research shows that 92% of test participants saw improvements in lifting of double chin and 88% saw improvements[8] in skin density around the eyes. The Total Lift Up Care device can last for up to two weeks on a single charge[9].

Derma LED Mask: Only Nine Minutes a Day for Brighter, More Radiant Skin

Return youth and elasticity back to the skin tissue with the LG Pra.L Derma LED Mask. Using 160 LEDs (80 red and 80 infrared) of long- and short-wave light to penetrate the skin at different depths, it rejuvenates skin layers to encourage cell regeneration for firm, radiant skin. Only nine minutes a day over four weeks is needed to see results. Test participants saw an improvement in skin tone by 100% and inner skin density by 92% after using for six weeks, twice a week[10].

The Derma LED Mask is safe and effective to use, and is the only Korean-made product of its kind to be given an “FDA cleared” rating by the U.S. Food and Drug Administration (FDA). Based on extensive research and testing, the mask produces the optimum amount of light throughout the effective usage time of nine minutes, thus creating efficient and positive results while ensuring safety of use.

The Derma LED Mask also protects the eyes with an eye-shield design made from safe silicone[11] for comfort, minimizing the glare from the LED lights. An additional safety feature includes a Sensing Detector, where the mask operates only when correctly positioned on the face.

The user-friendly mask also has a transparent visor that allows the user to see through whilst wearing it, so users can multi-task at home for efficiency while enjoying their treatment. Like all other Pra.L products, the Derma LED Mask also offers a long battery life, lasting up to seven days on a single charge[12].

“LG has always been a company that encourages innovation in our technologies, and LG Pra.L is a testament to that,” says Mr Shawn Han, Managing Director of LG Electronics Singapore. “With an increasing interest towards beauty tech in Asia, we applied years of technological expertise to create Pra.L for this market. As Singapore is also the first in Southeast Asia to launch the brand, we look forward to consumers here enjoying Pra.L for an enhanced skincare experience.”

LG Pra.L will be available in Singapore from 25 July onwards, with an exclusive pop-up store at Tangs Plaza until 9 September, 2019.

The Pra.L lineup will retail at the following prices:

  • Dual Cleanser: S$449
  • Galvanic Ion Booster: $529
  • Total Lift Up Care: $699
  • Derma LED Mask: $1,349

Key Specifications:

About LG Electronics, Inc.

LG Electronics, Inc. is a global innovator in technology and manufacturing with operations in more than 100 locations around the world. With 2017 global sales of USD 55.4 billion (KRW 61.4 trillion), LG is comprised of five companies — Home Appliance & Air Solutions, Home Entertainment, Mobile Communications, Vehicle Components and Business-to-Business — and is a world-leading producer of TVs, refrigerators, air conditioners, washing machines and mobile devices in addition to premium LG SIGNATURE products and ThinQ featuring artificial intelligence.

About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is an industry leader in televisions, audio video systems, monitors, projectors and portable computers. The company is a recognized innovator in the industry for its leadership in OLED TVs which revolutionized the premium TV category. LG is committed to improving customers’ lives with innovative home entertainment products led by category-leading OLED TVs and award-winning SUPER UHD TVs featuring artificial intelligence capabilities.

About LG Electronics Singapore Pte Ltd LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers’ Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.



[1] Based on comparison after using the Dual Cleanser once, Testing by P&K Skin Research Center.

[2] Based on International Standard IEC 60529. IPX7 means waterproof up to 1 meter for 30 minutes.

3  Based on a duration of 60 minutes test, running on 70 seconds mode with fine fibre brush.

[4] Medical Implant Material: Implant materials that are used in surgeries (SUS316L)

[5] Based on a 90 minutes test, using 6 minutes per day, and 3 minutes per mode.

[6] Used together with functional moisturizing gel / Dec 27, 2018 – Mar 11, 2019 / 25 Korean female adults / P&K Skin Clinical Research Center Co., Ltd. Results may vary according to personal skin characteristics or skincare products used together.

[7] After 8 weeks, twice per week use of Total Care Mode, Level 2, Improvement: Lifting (chin) 20.5%, Inner skin density (eye rim) 88.6%, Inner skin density (cheek) 93.4%, Skin texture (forehead) 29.5%. Used together with functional moisturizing gel/ Jan 2, 2019 – Mar 4, 2019 / 24 Korean female adults / P&K Skin Clinical Research Center Co, Ltd. Results may vary according to the characteristics of your skin or cosmetic products you use.

[8] Comparison before and after using for 2 weeks, twice per week for 6 minutes. Used together with functional moisturizing gel / Jan 2, 2019 – Mar 4, 2019 / 24 Korean female adults / P&K Skin Clinical Research Center Co., Ltd. Results may vary according to the characteristics of your skin or cosmetic products you use.

[9] Based on a 120 minutes test, using 6 minutes per day, 3 minutes per mode.

[10] Used together with functional moisturizing gel / Feb 11, 2019 – Mar 22, 2019 / 20 Korean female adults / P&K Skin Clinical Research Center Co., Ltd. Results may vary according to personal skin characteristics or skin care products used together.

[11] Verified for biological safety for contact with skin, based on International Standard ISO10993

[12] Based on a 70 minutes test, using once a day for 9 minutes.