StarHub Introduces 50GB Worry-Free Data Add-On

With competition heating up, StarHub introduces a new Add-On, 50GB with worry-free data, which, in my opinion, is a blessing for its customers and consumers in general.

Remember the time when we complained about Telcos removing the 12GB plan with the introduction of LTE or 4G network? That was in 2012 and donkey years ago in the digital age.

Now, I see a pattern in the data War again. However, this time, it is to the benefit of the consumers. Because of competition, telcos usually have to re-strategize to re-engage their customers.

StarHub has always been innovative in this direction. Have you seen their slick adverts?

Back to the topic, StarHub is introducing this 50GB Worry-Free add-on at just S$20. With more streaming services and YouTube becoming a norm in everyone’s life, mobile data becomes an inevitable topic in modern day discussion. Love it when Telcos listen.

Check out the Press Release for more details.

Press Release

#HelloChange: $20 for 50GB More, Data Bill Shock is History

Goodbye data woes, hello worry-free data

Singapore, 22 February 2019 – Addressing the most significant customer concern in the Singaporean mobile communications market for years, StarHub today announced another major #HelloChange initiative to remove all uncertainty caused by extra monthly data usage charges.

Launching a new mobile add-on called ’50GB with worry-free data’, StarHub now offers customers the market’s largest data bundle of 50GB for a flat $20 per month. This new add-on is available to all customers on postpaid plans, both with devices and SIM Only, that were introduced in December 2018.

Customers can enjoy surfing, streaming and social networking in abundance with price certainty even if they were to consume the data bundles associated with their chosen mobile plans. Should customers use up the additional 50GB, surfing speeds will be set at 1Mbps, which supports social chatting and casual internet browsing, at no charge till the end of the billing month. No action is required by the customer, as normal speeds will automatically resume at the start of the next billing month.

StarHub’s recently launched #HelloChange mobile plans offer customers more choices, including freedom from contract and hidden fees. Popular add-ons like Caller Number Display (Caller ID) and International Roaming are free-of-charge as a standard offering, enabling customers to enjoy continuous savings of $15.35 every month. Customers will no longer have to worry about data bill shock once they add ’50GB with worry-free data’.

“Tuning in to the voice of our customers, we will continue to challenge the norms and offer the best possible value, innovation and customer experience,” said Mr Johan Buse, Chief of Consumer Business Group, StarHub.

Mr Buse added, “We continue our #HelloChange journey with a great new addition, as our customers deserve more pricing transparency and easy-to-understand mobile plans. ‘Unlimited’ data plans in the market today come with plenty of obscure limitations, from one-time activation fees to compulsory contracts and hidden speed and usage restrictions. Our worry-free data add-on takes such uncertainty and anxiety off our customers’ minds by offering clear value and transparency with superior network performance.”

Starting today, existing customers can simply add ’50GB with worry-free data’ at any time using the My StarHub app, without any one-time fees or contract commitments as imposed by other telco brands.

New customers can visit www.starhub.com/mobile to select their favourite mobile plan and get the SIM card delivered to their home free-of-charge.

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About StarHub

StarHub is a leading homegrown Singapore company that delivers world-class communications, entertainment and digital solutions. With our extensive fibre and wireless infrastructure and global partnerships, we bring to people, homes and enterprises quality mobile and fixed services, a broad suite of premium content, and a diverse range of communications solutions. We develop and deliver to corporate and government clients solutions incorporating artificial intelligence, cyber security, data analytics, Internet of Things and robotics. We are committed to conducting our business in a sustainable and environmentally responsible manner. Launched in 2000 and listed on the Singapore Exchange mainboard since 2004, StarHub is a component stock of the SGX Sustainability Leaders Index and the SGX Sustainability Leaders Enhanced Index. Find us at www.starhub.com, or connect with us on FacebookInstagramLinkedInTwitter and YouTube.