Apple Unveiled the Apple iPhone XS, XS Max and XR

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Apple unveiled a few products today. They are the Apple Watch Series 4, Apple iPhone XS, iPhone XS Max, and the iPhone XR. With the introduction of iPhone XS and XS Max, Apple has officially made them the most expensive consumer phones around.

iPhone XS and XS Max

Let us talk about the iPhone XS (pronounced as iPhone 10S) series. It is an upgrade of the iPhone X plus an introduction of the bigger size iPhone XS Max. The iPhone XS and iPhone XS Max have a screen size of 5.8-inch and 6.5-inch respectively.

Beneath them, the hardware is similar (except the battery life which iPhone XS Max is touted to be 1.5hrs more lasting than the prev gen iPhone X and iPhone XS is 30 mins more lasting than iPhone X).

Usually, I will leave the pricing until the end of the blog post. However, for the iPhone XS and XS Max, you should know the pricing first.

For the highest capacity of both models, you will need to fork out more than S$2K for a consumer phone. That, in my opinion, is a first for a phone that is not endorsed by high-end brands.

Now here is the specs. It is NOT the full specs. You can check out the full specs here.

If you wish to know more about iPhone XS, click on the link below.

Click Here to Check Out iPhone XS

Here is the information on availability

Pricing and Availability

  • iPhone XS and iPhone XS Max will be available in 64GB, 256GB and 512GB capacity models in space grey, silver and a new gold finish starting at S$1,649 and S$1,799, respectively, from apple.com/sg, in the Apple Store® app and Apple Stores, and is also available through Apple Authorised Resellers and select carriers (prices may vary).
  • Customers will be able to pre-order iPhone XS and iPhone XS Max beginning Friday, September 14, with availability beginning Friday, September 21, in more than 30 countries and territories including Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Guernsey, Hong Kong, Ireland, Isle of Man, Italy, Japan, Jersey, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Saudi Arabia, Singapore, Spain, Sweden, Switzerland, Taiwan, the UAE, UK, US and US Virgin Islands.

Do read the Press Release for more details on iPhone XS and XS Max.

Press Release

iPhone XS and iPhone XS Max bring the best and biggest displays to iPhone

Most Advanced iPhone Ever Features a 5.8-Inch and 6.5-Inch All-Screen Design, with Powerful A12 Bionic Chip and a Breakthrough Dual Camera System

Cupertino, California — Apple® today announced iPhone XS and iPhone XS Max, the most advanced iPhones ever, taking the vision for the future of the smartphone to a new level. The 5.8-inch iPhone XS and 6.5-inch iPhone XS Max feature stunning Super Retina™ displays, a faster and improved dual camera system that offers breakthrough photo and video features, the first 7-nanometer chip in a smartphone — the A12 Bionic chip with next-generation Neural Engine — faster Face ID®, wider stereo sound, a beautiful new gold finish and introduce Dual SIM to iPhone. iPhone XS and iPhone XS Max will be available for pre-order beginning Friday, September 14 and in stores beginning Friday, September 21.

“iPhone XS is packed with next-generation technologies and is a huge step forward for the future of the smartphone. Everything is state of the art including the industry-first 7-nanometer A12 Bionic chip with 8-core Neural Engine, faster Face ID and an advanced dual camera system that shoots Portrait mode photos with Smart HDR and dynamic depth of field,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone XS is not one, but two new iPhone models, and iPhone XS Max offers the biggest display ever in an iPhone with the biggest battery ever in an iPhone, delivering up to an hour and a half more battery life in your day.”

Two All-Screen Designs

iPhone XS and iPhone XS Max build on the all-screen design of iPhone X and feature the sharpest displays with the highest pixel density of any Apple device. Now offered in 5.8-inch and 6.5-inch sizes,1 these Super Retina displays with a custom OLED design support Dolby Vision and HDR10 and have iOS system-wide colour management for the best colour accuracy in the industry. iPhone XS and iPhone XS Max offer a million-to-one contrast ratio with remarkable brightness and true blacks while showing 60 percent greater dynamic range in HDR photos. iPhone XS Max delivers a more immersive experience with over 3 million pixels for videos, movies and games, offering the largest display ever in an iPhone in a footprint similar to iPhone 8 Plus.

A surgical grade stainless steel band now in gold joins finishes in silver and space gray. Wider stereo playback creates a more immersive soundstage. The front and back glass design features the most durable glass ever in a smartphone with improved scratch resistance, while the glass back enables faster wireless charging. iPhone XS and iPhone XS Max reach a new level of splash and water resistance of IP68 for up to 2 meters for 30 minutes and protect against everyday spills including coffee, tea and soda.2

A12 Bionic and Next-Generation Neural Engine

The Apple-designed A12 Bionic, the smartest and most powerful chip in a smartphone, features the first 7-nanometer chip ever in a smartphone that delivers industry-leading performance in a more power-efficient design. A12 Bionic features a six-core fusion architecture with two performance cores that are up to 15 percent faster, four efficiency cores that are up to 50 percent more efficient, a four-core GPU that is up to 50 percent faster, powerful Apple-designed Image Signal Processor (ISP), video encoder and more. A fast storage controller can deliver iPhone storage up to 512GB. All of this unlocks new experiences for games, photography, video editing and graphics-intensive apps. Even with all this power, iPhone XS offers 30 minutes longer than iPhone X, and iPhone XS Max offers an hour and a half longer than iPhone X, between charges.

The next-generation Neural Engine is built for advanced machine learning in everything from photography to augmented reality. A new eight-core design allows it to complete up to 5 trillion operations per second compared to 600 billion in A11 Bionic. This enables new capabilities like faster plane detection for ARKit and new features that use real-time machine learning. For the first time the Neural Engine is open to Core ML, empowering developers to build apps that utilise this highly efficient machine learning engine. Core ML running on the A12 Bionic Neural Engine is up to nine times faster than on A11 Bionic, with as little as one-tenth the energy usage.

Breakthrough 12MP Dual Camera System
iPhone XS continues to bring innovations to photography, things not possible before iPhone. Capabilities like advanced depth segmentation using the Neural Engine, Smart HDR creating photos with high dynamic range and great image detail, advanced bokeh quality in Portrait mode photos and dynamic depth of field that is user adjustable in the Photos app, are all huge improvements in state-of-the-art photographic techniques that everyone can use.

The 12-megapixel dual camera system features dual optical image stabilisation with 2x optical zoom, while a new sensor is twice as fast. Smart HDR creates photos with more highlights and shadow detail. Larger and deeper pixels improve image fidelity and low-light performance.

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Advanced depth segmentation in Portrait mode enables more sophisticated portraits with professional-level bokeh. New Depth Control allows users to dynamically adjust the depth of field in the Photos app both in real-time preview3 and post-capture to create portraits with a beautiful background blur. Portrait mode with Depth Control is also available on the TrueDepth™ camera for selfies, which includes Memoji and faster face tracking support for third-party ARKit apps. 

iPhone XS and iPhone XS Max deliver the highest quality video capture in a smartphone. The larger pixels and larger, faster sensor enable improved low-light performance and video stabilisation, as well as extended dynamic range for more highlight and shadow detail in video modes up to 30 frames per second. Using the four built-in mics, users can also record stereo sound to get the most out of video recordings.

Advanced Technologies

Face ID, the most secure facial authentication system ever in a smartphone, is now even faster. The TrueDepth camera system uses precision depth-sensing technology that goes far beyond the capabilities and security of two-dimensional facial scanners and enables users to unlock iPhone, use Apple Pay®, gain access to secure apps and many more features with a simple glance.

iPhone XS and iPhone XS Max introduce Gigabit-class LTE for even faster download speeds4 and Dual SIM5 through the use of a nano-SIM and digital eSIM.

Featuring iOS 12

iPhone XS and iPhone XS Max come with iOS 12, the world’s most advanced mobile operating system. iOS 12 introduces new AR experiences, helps people rediscover and share photos, and makes communications more expressive and fun with new Animoji and Memoji. Screen Time helps customers understand and take control of the time they spend interacting with their iOS devices, Siri® Shortcuts give any app the ability to work with Siri and new privacy features help protect users from being tracked on the web.

Pricing and Availability

  • iPhone XS and iPhone XS Max will be available in 64GB, 256GB and 512GB capacity models in space grey, silver and a new gold finish starting at S$1,649 and S$1,799, respectively, from apple.com/sg, in the Apple Store® app and Apple Stores, and is also available through Apple Authorised Resellers and select carriers (prices may vary).
  • Customers will be able to pre-order iPhone XS and iPhone XS Max beginning Friday, September 14, with availability beginning Friday, September 21, in more than 30 countries and territories including Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Guernsey, Hong Kong, Ireland, Isle of Man, Italy, Japan, Jersey, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Saudi Arabia, Singapore, Spain, Sweden, Switzerland, Taiwan, the UAE, UK, US and US Virgin Islands.
  • iPhone XS and iPhone XS Max will be available in more than 25 countries and territories including Andorra, Armenia, Bahrain, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Georgia, Greece, Greenland, Hungary, Iceland, India, Kazakhstan, Kuwait, Latvia, Liechtenstein, Lithuania, Malta, Monaco, Oman, Poland, Qatar, Romania, Russia, Slovakia, Slovenia and South Africa beginning Friday, September 28.
  • Apple-designed accessories including leather and silicone cases in a range of colours will be available starting at S$59, while the iPhone Xs and iPhone Xs Max Leather Folio will be available starting at S$149. 
  • With Apple GiveBack, customers can trade in their eligible device with Apple’s approved third-party partner.6 If their device isn’t eligible for credit, Apple will recycle it for free.
  • Every customer who buys iPhone XS or iPhone XS Max from Apple will be offered free Personal Setup in-store or online to help them customise their iPhone by setting up email, showing them new apps from the App Store® and more.
  • Anyone who wants to learn more or go further with iPhone Xs, iPhone Xs Max or iOS 12 can sign up for free Today at Apple® sessions at apple.com/sg/today.

1 The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 5.85 inches (iPhone XS) and 6.46 inches (iPhone XS Max) diagonally. Actual viewable area is less.
2 iPhone XS and iPhone XS Max are splash-, water- and dust-resistant, and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 2 meters up to 30 minutes). Splash, water and dust resistance are not permanent conditions, and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
3 Real-time preview in Depth Control will be available via a free software update later this fall.
4 Speeds vary based on site conditions and carrier. For details on LTE support, contact your carrier and see apple.com/sg/iphone/LTE.
5 Dual SIM support will be available via a free software update later this fall. Use of Dual SIM requires two wireless service plans (which may include restrictions on roaming). Certain restrictions apply to use.

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Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

iPhone XR

The iPhone XR is something I could not understand. It is not cheap and specs-wise, it is good. It uses the same chipset (A12 Bionic) as XS.

The differences are that it has only a single rear lens, more color choices and has a screen size of 6.1-inch. Price-wise, it is lower than XS but not cheap if you think that it is a lower-end model.

The only logical explanation of its “existence” is that it is a “replacement” for the iPhone 8.

Click Here to Check Out the iPhone XR

Here are the pricing and availability information.

Pricing and Availability

  • iPhone XR will be available in 64GB, 128GB and 256GB models in white, black, blue, yellow, coral and (PRODUCT)RED starting at S$1,229 from apple.com/sg and Apple Stores, and is also available through Apple Authorised Resellers and select carriers (prices may vary).
  • Customers will be able to pre-order iPhone XR beginning Friday, October 19 with availability beginning Friday, October 26, in more than 50 countries and territories including Andorra, Australia, Austria, Bahrain, Belgium, Bulgaria, Canada, China, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Greenland, Guernsey, Hong Kong, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Japan, Jersey, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Mexico, Monaco, Netherlands, New Zealand, Norway, Oman, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Saudi Arabia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, the UAE, UK, US and US Virgin Islands.

Read the Press Release for more information.

Press Release

Apple introduces iPhone XR

Featuring A12 Bionic Chip, 6.1-Inch Liquid Retina Display, Aluminium and Glass Design in Six Beautiful Finishes, Face ID and Advanced Camera System

Cupertino, California — Apple® today announced iPhone XR, integrating breakthrough technologies from iPhone XS in an all-screen glass and aluminium design with the most advanced LCD in a smartphone featuring a 6.1-inch Liquid Retina™ display and six beautiful finishes. iPhone XR brings the powerful A12 Bionic chip with next-generation Neural Engine, the TrueDepth™ camera system, Face ID® and an advanced camera system that creates dramatic portraits using a single camera lens. iPhone XR will be available to pre-order beginning Friday, October 19 and in stores beginning Friday, October 26.
“iPhone XR helps us reach even more people with the latest iPhone innovations. It is packed with the newest technologies including a 6.1-inch Liquid Retina display that goes edge to edge, the latest TrueDepth camera with faster Face ID authentication, new 7-nanometer A12 Bionic chip with second generation Neural Engine and a 12-megapixel camera that takes advanced Portrait mode and Portrait Lighting photos,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The new iPhone XR has a gorgeous new aerospace-grade aluminium and glass enclosure that has IP67 protection from liquids and dust, long all-day battery life and comes in six beautiful finishes. iPhone XR makes it possible for even more people to have the great experience of the latest iPhone X technology, in beautiful new designs, at a more affordable price.”
Groundbreaking Aluminium and Glass Design in Six New Finishes 
A stunning all-screen design pushes the display of iPhone XR to its edges. The most durable front glass ever in a smartphone is wrapped in an elegantly matched anodised band made from durable 7000 series aerospace-grade aluminium, and the glass back design enables wireless charging. 
iPhone XR comes in six new finishes: white, black, blue, yellow, coral and (PRODUCT)RED. A seven-layer colour process gives the glass back beautiful nuanced hues, and the aluminium band and camera trim are colour matched to give a sophisticated finish. This new design is splash- and water-resistant, with a rating of IP67, and protects against everyday spills including coffee, tea and soda.1

A portion of proceeds for iPhone XR (PRODUCT)RED purchases will go directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies. 

Most Advanced LCD in a Smartphone

The beautiful 6.1-inch all-screen Liquid Retina display2 is the most colour accurate in the industry, with wide colour support and True Tone for a more natural viewing experience. Precision-milled glass, advanced pixel masking and sub-pixel antialiasing allows the display to follow the curves of the device, while a new backlight design enables the display to stretch into the corners.iPhone XR supports fast and fluid iPhone gestures like tap to wake, swipe up to the home screen, swipe down to access notifications and the Control Center, and the new haptic touch feature for pressing on the home screen to instantly launch the camera or flashlight.

A12 Bionic Chip with Next-Generation Neural Engine

The Apple-designed A12 Bionic, the smartest and most powerful chip in a smartphone, features the first 7-nanometer chip ever in a smartphone that delivers industry-leading performance in a more power-efficient design. A12 Bionic features a six-core fusion architecture with two performance cores that are up to 15 percent faster, four efficiency cores that are up to 50 percent more efficient, a four-core GPU that is up to 50 percent faster, powerful Apple-designed Image Signal Processor (ISP), video encoder and more. All of this unlocks new experiences for games, photography, video editing and graphics-intensive apps while still offering great battery life. Even with all this power, iPhone XR lasts up to an hour and a half longer than iPhone 8 Plus.The next-generation Neural Engine is built for advanced machine learning in everything from photography to augmented reality. A new eight-core design allows it to complete up to 5 trillion operations per second compared to 600 billion in A11 Bionic. This enables new capabilities like faster plane detection for ARKit and new features that use real-time machine learning. For the first time the Neural Engine is open to Core ML, empowering developers to build apps that utilise this highly efficient machine learning engine. Core ML® running on the A12 Bionic Neural Engine is up to nine times faster than on A11 Bionic, with as little as one-tenth the energy usage.

Face ID, The Most Secure Facial Authentication System Ever in a Smartphone

Face ID is faster on iPhone XR, enabled by software optimisations and a faster secure enclave. The TrueDepth camera system uses precision depth-sensing technology that goes far beyond the capabilities and security of two-dimensional facial scanners to unlock iPhone, use Apple Pay, gain access to secure apps and many more features with just a simple glance.

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Advanced Single Lens Wide-Angle Camera

iPhone XR features a 12-megapixel f/1.8 aperture wide-angle lens with an all-new sensor, delivering faster auto-focus, while larger and deeper pixels improve image fidelity and low-light performance on photos and videos. Improvements to the ISP, Neural Engine and improved software algorithms enable portrait photos with a beautiful bokeh effect. Smart HDR brings better highlight and shadow detail across photos.New Depth Control allows users to adjust the depth of field both in real-time preview3 and post-capture to create striking portraits with a beautiful bokeh effect. Selfies have never looked better with an enhanced Portrait mode on the front-facing TrueDepth camera and Portrait Lighting for dramatic studio lighting effects.

Wireless Technologies

iPhone XR uses LTE Advanced for fast download speeds4 and introduces Dual SIM5 through the use of a nano-SIM and digital eSIM.

Featuring iOS 12

iPhone XR comes with iOS 12, the world’s most advanced mobile operating system. iOS 12 changes the way iOS users see the world using augmented reality, helps people rediscover and share photos, and makes communications more expressive and fun with new Animoji® and Memoji™. Screen Time helps customers understand and take control of the time they spend interacting with their iOS devices, Siri Shortcuts® give any app the ability to work with Siri and new privacy features help protect users from being tracked on the web.Pricing and Availability

  • iPhone XR will be available in 64GB, 128GB and 256GB models in white, black, blue, yellow, coral and (PRODUCT)RED starting at S$1,229 from apple.com/sg and Apple Stores, and is also available through Apple Authorised Resellers and select carriers (prices may vary).
  • Customers will be able to pre-order iPhone XR beginning Friday, October 19 with availability beginning Friday, October 26, in more than 50 countries and territories including Andorra, Australia, Austria, Bahrain, Belgium, Bulgaria, Canada, China, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Greenland, Guernsey, Hong Kong, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Japan, Jersey, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Mexico, Monaco, Netherlands, New Zealand, Norway, Oman, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Saudi Arabia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, the UAE, UK, US and US Virgin Islands.
  • With Apple GiveBack, customers can trade in their eligible device with Apple’s approved third-party partner.6 If their device isn’t eligible for credit, Apple will recycle it for free.
  • Every customer who buys iPhone XR from Apple will be offered free Personal Setup in-store or online to help them customise their iPhone by setting up email, showing them new apps from the App Store® and more.
  • Anyone who wants to learn more or go further with iPhone XR or iOS 12 can sign up for free Today at Apple® sessions at apple.com/sg/today.

1 iPhone XR is splash-, water- and dust-resistant, and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529 (maximum depth of 1 meter up to 30 minutes). Splash, water and dust resistance are not permanent conditions, and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
2 The iPhone XR display has rounded corners that follow a curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches diagonally. Actual viewable area is less.
3 Real-time preview in Depth Control will be available via a free software update later this fall.
4 Speeds vary based on site conditions and carrier. For details on LTE support, contact your carrier and see apple.com/sg/iphone/LTE.
5 Dual SIM support will be available via a free software update later this fall. Use of Dual SIM requires two wireless service plans (which may include restrictions on roaming). Certain restrictions apply to use.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
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