Microsoft Introduces Surface Family, Announces Flagship Superstore in Singapore

Microsoft Singapore announces its first South East Asia Surface Store at Harvey Norman Millenia Walk Flagship Superstore today. You can now check out the latest Surface family in the cozy environment inside the store.

Microsoft Singapore also announces the Surface Family’s pricing and availability. Check out the below for the pricing of these devices.

Press Release

Microsoft Surface Family Unveiled in Singapore Microsoft also announces first South East Asia Surface Store at Harvey Norman Millenia Walk Flagship Superstore

L-R: Surface Pro, Surface Book 2, Surface Studio, Surface Laptop

SINGAPORE, 6 MARCH 2018 — Microsoft today unveiled its entire Surface line-up for Singapore to empower users to achieve more with the ultimate Windows devices.

New devices include Surface Book 2, Surface Laptop and Surface Studio, which will join Surface Pro to complete the Surface family of devices available in Singapore. Surface Book 2 and Surface Studio are now available for pre-order on the Microsoft Store as well as at authorised retailers including Best Denki, Challenger, Courts, LOL by Epicentre, Harvey Norman, and Newstead, both online and in-store.

In addition, the line-up will be available for commercial customers via Authorised Device Resellers including AsiaPac Distribution Pte Ltd, JK Technology Pte Ltd, and UIC Asian Computer Services Pte Ltd.

Microsoft Singapore also unveiled a new Surface Store for consumers in market at the Harvey Norman Millenia Walk Flagship Superstore. As a one-stop location for consumers to experience the full line-up of Surface devices available in Singapore, the Surface Store will also offer a dedicated Concierge service for existing customers.

“Since the launch of Surface Pro in Singapore, we have been receiving feedback from our consumers that they are looking for different forms of Windows devices to suit their varying needs. Today, we are excited to be bringing an expanded line-up of Surface devices, which brings an ultimate computing experience with the combination of power and portability, and will inspire users to bring a new level of creativity to their work,” said Veronica Chiu, Windows and Devices Business Group Lead, Microsoft Singapore.

“In addition, the new Surface Store in Singapore is a commitment to deliver a one-stop experience for customers to experience the ultimate Windows devices that brings the best of Microsoft in one location,” added Chiu.

A Surface for Everyone

The Surface line-up rounds up a strong portfolio of Microsoft devices that will allow users to unleash their creativity through the new Windows 10 Fall Creators Update features, and empower every individual to be productive on their own terms.

The Most Powerful Surface Ever: Surface Book 2

Removing the barrier between a conventional desktop and laptop, Surface Book 2 features the latest 8th generation Intel® Core™ processors and the best graphics performance yet with the latest NVIDIA GeForce GPUs. Starting from S$2,188, Surface Book 2 is up to five times more powerful than the original.

For those seeking flexibility in the way they use their device, Surface Book 2 supports four different modes, including Studio Mode, Laptop Mode, View Mode, or even Tablet Mode by simply detaching the screen.

Surface Book 2 will be available in 13.5” or 15” options, and boasts an impressive 17-hour battery life for marathon productivity sessions. From running software such as Adobe Creative Cloud and Autodesk, to playing great games such as Forza Motorsport 7 or Gears of War at 1080p, 60fps, it is more than prepared to support users’ workload for work or for play.

Performance Meets Style: Surface Laptop

Surface Laptop elevates design and performance in a sleek, elegant clamshell device. More than a traditional laptop, Surface Laptop is priced from S$1,488, and is engineered to start fast and stay fast with a 7th generation Intel® Core™ processor and up to 14.5 hours of battery life 1 to last through the day. At just 1.25 kilograms 2 and less than 14.5mm thin, Surface Laptop fits nicely into your favourite bag, and is lightweight for users to bring around.

In addition, Surface Laptop features a signature keyboard covered in luxurious Alcantara® material, along with a quiet and responsive keyset, large precision trackpad, and soft palm rest for a new level of typing comfort.

Shipping with Windows 10 S, a new Windows experience streamlined for security and superior performance, Surface Laptop starts up and runs faster with InstantOn and an OS optimised for sustained performance.

The Ultimate Creative Studio: Surface Studio

Surface Studio is an entirely new device designed for the creative process. Its roomy and adjustable 28” PixelSense Display coupled with the innovative Zero Gravity Hinge provides a huge canvas for all kinds of work. Position it upright to sketch, paint, and edit photos, or lay it flat to draw on it like a drafting table. Pair it with the Surface Dial 3 for both on-screen and off-screen experiences that enable you to interact with applications in natural ways that deliver a fluid creative proccess. Surface Studio will be available at S$6,488.

Enhance your Creativity with Surface Accessories

Precise control, personally customisable

Designed for exceptional accuracy, comfort, and control, the new Surface Precision Mouse helps you stay in your flow with flawless scrolling, three customisable thumb buttons 4, and the ability to use with up to three computers at the same time. 5

 

A new tool for the creative process

Surface Dial offers a completely new way to interact with technology and create in the most natural, immersive way. This controller allows you to store, customise, access, navigate, and reimagine physical tools in the digital world – from concept to creation. Haptic feedback from the Surface Dial provides helpful vibrations to help users be in touch with their work.

A New Surface Store Experience

As part of its commitment to delight customers, Microsoft will launch the first dedicated Surface premium experience in South East Asia in Singapore. Located at the Harvey Norman Millenia Walk Flagship Superstore, customers can experience the full line-up of Surface devices and accessories to find the best device to empower both work and life. The Surface Store at Harvey Norman Millenia Walk Flagship Superstore will open officially on 10 March 2018, and will offer a new Surface Concierge service where customers can get support for their Surface device, regardless of where or when it was purchased. Microsoft plans to add additional services to the Surface Concierge over time.

“We are excited that Microsoft has chosen Harvey Norman’s Millenia Walk Flagship Superstore for their first Surface Store in South East Asia. As a leading retailer in Singapore and in the region, we continue to explore new partnerships to bring differentiated experiences for customers. We expect Microsoft’s Surface line-up, coupled with this new Surface Store with its Concierge Service, to be a draw for our customers who are expecting more while shopping for their IT products as well as seeking a differentiated computing experience with their choice of device,” said Kenneth Aruldoss, Managing Director, Harvey Norman Singapore and Malaysia.

Pricing and Availability

Surface Book 2 and Surface Studio will be available from 15 March, while Surface Pro and Surface Laptop are now available in the Microsoft Store, as well as via authorised resellers. The recommended retail price for the devices are as follows:

For more information, visit www.microsoft.com/surface.

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organisation on the planet to achieve more.
For news about Microsoft in Singapore, visit the Microsoft Singapore News Centre.

  1. Testing conducted by Microsoft in April 2017 using preproduction Intel® Core™, 256GB, 8 GB RAM device. Testing consisted of full battery discharge during video playback. All settings were default except: Wi-Fi was associated with a network and Auto-Brightness disabled. Battery life varies significantly with settings, usage, and other factors.
  2. Weight is based on i5 configuration
  3. Sold separately
  4. Customization not available on devices running Windows 10 S or Mac OSX
  5. Smart Switching not available on devices running Windows 10 S or Mac OSX