Singaporeans’ Travel Habits Revealed

Here is an interesting survey about Singaporeans’ travel habits conducted by BA (British Airways). Thanks to our strong currency, affordable budget flights, Singaporeans are the most traveled compared with Indians, Chinese, and Japanese, according to the survey. And not surprisingly, our “passion” is the reason why we travel so frequently.


The results of the survey are based on 1,000 Singapore adults (18+) conducted by YouGov on behalf of British Airways between 25 February and 9 March 2016. The survey was also conducted in Japan, China, South Korea and India.

If you are wondering what Singaporeans’ “passion” is, it is – Shopping, of course, and also checking out new travel destinations. Check out the Press Release on the survey.

Press Release

British Airways Reveals Singaporeans’ Travel Habits

Singapore travellers travel the most compared to other Asia Pacific countries

SINGPAORE, 20 JULY 2016 – A survey conducted by British Airways on the travel habits of Singaporeans reveals that nearly half of the respondents chose famous foodie attraction Borough Market as the number one “must-visit” shopping destination in London. Other places to visit for shopping chosen were designer brand outlets (34 per cent), Oxford Street (34 per cent) and Portobello Market (29 per cent).

British Airways conducted the research across specific countries in Asia Pacific and asked 1,000 Singaporeans to participate. The survey found that Singaporeans are the most travelled (92 per cent) compared with Indians (68 per cent) Chinese (71 per cent) and the Japanese (83 per cent).

The results found that shopping is more important to Singaporean travellers than it is for Chinese and Japanese travellers. When choosing a new destinations to visit, 68 per cent of the people from Singapore chose a place for its shopping areas, followed closely by 67 per cent looking to visit historical landmarks.

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Thirty-nine per cent of respondents said that the magical Harry Potter movies inspired them to want to visit the United Kingdom. The favourite European destinations for Singaporeans’ holidays is the chic city of Paris in France (17 per cent), followed closely by the romantic city of Venice in Italy and vibrant city of London, United Kingdom. These results were also mirrored as the top cities to visit for Indians and Chinese travellers.

Thirty-seven per cent would choose to have British actress and model, Emma Watson as a seat companion. Football legend David Beckham came in second-place as Singaporeans’ preferred British celeb seatmate (32 per cent) followed by Grammy-winning singer Adele (22 per cent).

“The results of our survey reveal something we already suspected: Singaporeans are avid travellers who love to shop and explore new destinations,” said Robert Williams, British Airways’ head of Asia Pacific sales. “The results have proven to be very interesting and useful. We are always looking at ways to ensure that we give our customers the very best experience with British Airways. The findings from this survey help us focus on the areas that are really important to Singaporean travellers.”

– Ends –

About British Airways

British Airways’ route network currently serves more than 200 destinations in 75 countries. It has been flying to Singapore for over 80 years and currently operates twice-daily flights between London Heathrow to Singapore, and daily flights between Singapore and Sydney.

The airline operates from the state-of-the-art Terminal 5 at London Heathrow, which is exclusive to British Airways’ and Iberia Airlines’ customers and is capable of handling 30 million customers a year. In March 2015, Terminal 5 was named by Skytrax as the Best Airport Terminal for the fourth year running. London Heathrow Airport also won the Best Airport Shopping award.

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In September 2015, World Traveller Plus, the premium economy cabin available on selected long haul routes, was awarded the Best Premium Economy by Business Traveller Asia-Pacific. In October 2015, British Airways and its frequent flyer programme, Executive Club, was awarded the Best Short-Haul Carrier and the Best Frequent Flyer Programme by Business Traveller for the 10th consecutive year. The oneworld alliance, of which British Airways was a founding airline, came in first in the Best Airline Alliance category for the third year running.

In February 2016, British Airways was also named the top Business and Consumer Superbrand at the Superbrands 2016 Awards, becoming the first brand to win both prestigious titles two years in a row.

For further information on British Airways, please visit