Ola launches Bike Taxis, Not a Smooth Start

As more players like Uber, Grab are into the transport market, there is a need to innovate the business based on the customers’ needs. One company, Ola, started the Ola Bike Taxis service in Bangalore just a few days ago. Unlike others, Ola is new in Singapore (not operating here). However, as more people travel to India, maybe it is time to have another app in your smartphone 🙂 .

ola-bike

I have read online that Ola Bike Taxis had been seized as it might be deem illegal in India. Not sure what is the outcome but I believe there is always a way to sort them out. In any way, check out the Press Release.

Press Release

Ola launches Bike Taxis in Bangalore

  • Pilot initiative launched in Bangalore; now available on the Ola app at Rs. 2/km
  • Will enable customers to zip through the city’s traffic, considerably reducing travel time

Bangalore, 3 March 2016: Ola, India’s most popular mobile app for transportation, today announced the launch of its pilot initiative of Bike Taxis in Bangalore. Bike Taxis on the Ola app will help customers zip through traffic with ease, at lowest fares. At an introductory fare of Rs 2 per km and Re. 1 per minute of trip time, Bike Taxis will be available to book through Ola’s app in the city of Bangalore to begin with. The minimum fare will be Rs. 30. This first of its kind two-wheeler transportation option in India comes with the same experience as booking a cab on the Ola app, that includes driver details displayed upfront, SOS, live tracking and seamless payment using Ola Money. Additionally, all pillion riders will be provided with helmets as mandated for their safety.

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Pranay Jivrajka, Chief Operating Officer at Ola said, “We are excited to launch the pilot of Bike Taxis in Bangalore today. This will help users get to where they want to be within minutes, especially in traffic prone cities like ours. With Bike Taxis, we are enabling safe pillion rides for our users with trained two wheeler drivers at competitive fares.  We expect significant demand in the pilot phase and we will continue to scale this service up in the coming weeks to cover more areas in the city and serve more users. We believe this will be a major step towards enabling mobility for a billion Indians in the time to come.”

About Ola:

Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India’s most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfilment. Ola is committed to its mission of building amobility for a billion people. Using the Ola mobile app, users across 102 cities can book from over 350,000 vehicles across cabs, auto-rickshaws and taxis. Ola has also introduced a range of shared mobility services on its platform like Ola Shuttle and Ola Share for commute and ride-sharing respectively. The app is available on Windows, Android and iOS platforms. In early 2015, Ola acquired TaxiForSure, India’s second largest cab aggregator, which continues to operate as an independent brand. Please visit www.olacabs.com for more information.

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