Sony partners with Foo Fighters to promote high resolution audio across the Globe. If you are a fan of Foo Fighters, be ready to hear them talking about Sony’s 24-bit 96 KHz hi-res audio. I have embedded the video here.
Sony and Foo Fighters Partner to Promote Hi-Res Audio across the Globe
Bringing premium quality Hi-Res music experiences to music lovers the world over
(SINGAPORE, 9July 2015) – Sony Corporation and Foo Fighters have agreed to work together to deliver convincing, premium quality High-Resolution Audio experiences to audiophiles worldwide.
Foo Fighters celebrates the 20th anniversary of the band’s acclaimed 1995 debut album this year. Having built itself into one of the premiere stadium and arena headlining attractions worldwide, the legendary band – Dave Grohl, Taylor Hawkins, Nate Mendel, Chris Shiflett and Pat Smear – has sold over 20 million albums to date and won countless awards, including no less than 11 Grammys.
Foo Fighters has always been uncompromising in regards to audio quality and is renowned for proactively demonstrating the highest standards in audio technology live on the road, at the band’s own 606 Studios (featuring the immortal Neve console featured in Grohl’s Sound City documentary), or in the various legendary studios in which the band’s current album, Sonic Highways, was recorded.
Meanwhile, since 2013, Sony has been expanding its lineup of Hi-Res compatible products loaded with unique audio technologies, and establishing collaborations across the music industry in order to spread the growth of Hi-Res Audio – a format which faithfully reproduces the original recording, and enables users to enjoy music the way the artists truly intended. Among its collaborators, Sony considers Foo Fighters a particularly important partner with great potential for conveying the incredible allure and value of Hi-Res to audiences worldwide.
“Preserving the human element in the recording of music has been a huge part of Foo Fighters’ mission and our commitment to High Resolution Audio is a major part of this. We’ve always wanted the flesh and blood and emotion of our songs to get through to every listener and Hi-Res Audio is the best way for our fans to hear the music as we want them to hear it: in its purest quality and truest form,” said Foo Fighters.
Sony will be engaging in various marketing initiatives aimed at further promoting Foo Fighters and Hi-Res Audio, leveraging the power of Hi-Res Foo Fighters songs worldwide, including Japan, the US, Europe, Latin America, and Asia.
For more information about this partnership, please visit http://www.sony.net/HearTheDifference
About Sony Electronics (Singapore) & Sony South East Asia
Sony Electronics (Singapore) was established on 1st October 1999 with business activities comprising engineering and manufacturing, sales and marketing, and logistics and information systems. As part of Sony Electronics (Singapore), Sony South East Asia is responsible for the marketing and sales of consumer products in Singapore, as well as for business and professional products in Singapore and other countries in the South East Asia region. It also handles export business for consumer products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the consumer electronics market. For more information on Sony’s products and services in Singapore, please visit http://www.sony.com.sg/