Lenovo is launching the Lenovo A7000 smartphone on Lazada across various countries. Singapore is one of them. It will retail at S$299 S$229. It is the 2nd time that Lenovo is trying out this O2O (Online-to-Offline) business model (First country is Indonesia in March 2015). BTW, I could not find the Lenovo A7000 on Lazada Singapore yet.
Press Release
Lenovo teams up with Lazada to exclusively launch the A7000 Smartphone in Southeast Asia
Singapore – May 11, 2015: Lenovo (HKSE: 992) (ADR: LNVGY) today announced that it will partner with Lazada, Southeast Asia’s number one online shopping and selling destination, to launch and exclusively retail the Lenovo A7000 Smartphone. This will be Lenovo’s second initiative to sell its smartphones with the e-commerce platform in Southeast Asia, with the first being on Lazada Indonesia in March 2015. Customers may purchase the phone on the various Lazada online stores throughout the region during a pre-order flash sale to celebrate the launch.
This is the first time Lenovo is doing a concurrent launch across six ASEAN countries.
“Due to the rapid growth of mobile internet, e-commerce and interactive marketing, we anticipate a significant change in the traditional technology business model. Lenovo as a market leader needs to adapt fast to remain innovative and to seize opportunities to be ahead of the game. The partnership with Lazada has allowed us to take that step forward to meet our common goal,” said Dillon Ye, Rest of World Sales Lead, Lenovo Mobile Business Group.
Having recognized an aggressive change in the traditional business model, Lenovo has adopted, implemented and redefined the use of the online-to-offline (O2O) business model which emphasizes the importance of customer engagement, quicker response to feedback and effective social media communication. This model has proven to be successful in countries such as India and Indonesia and will be adopted for Lenovo’s tie-in with Lazada to penetrate key markets in the region such as Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
“We are excited to exclusively retail the Lenovo A7000 Smartphone across the six Southeast Asian countries that Lazada operates in, having already experienced our successful partnership in Indonesia. I am confident that our market leadership and reach to approximately 550 million consumers in the region, along with Lenovo’s business strategy and brand presence, will pave the way to a win-win partnership,” said Maximilian Bittner, CEO of Lazada Group.
As the world’s first smartphone featuring all-new Dolby® Atmos™ technology, the Lenovo A7000 smartphone is built for entertainment on a budget. Perfect for smartphone users who consume large amounts of movies and videos, the A7000 has a 5.5” HD screen and MediaTek 4G LTE True8Core™ processor. Rounded out with dual 8MP and 5MP cameras and adaptive VIBE UI 2.0, the A7000 is a responsive multimedia performer which promises a fulfilling user experience.
Pricing and Availability
The Lenovo A7000 is now available exclusively on the various Lazada e-commerce platforms across the region. The phone is available on Lazada Singapore at S$299 S$229. Customers will enjoy a free screen protector on top of an official Lenovo Warranty. The first 300 customers will also enjoy same day delivery. Starting tomorrow, consumers who register their email addresses on Lazada Singapore before 22 May can stand a chance to win one of three A7000 smartphones.
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About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is a $39 billion global Fortune 500 company and a leader in providing innovative consumer, commercial, and enterprise technology. Our portfolio of high-quality, secure products and services covers PCs (including the legendary Think and multimode YOGA brands), workstations, servers, storage, smart TVs and a family of mobile products like smartphones (including the Moto brand), tablets and apps. Join us on LinkedIn, follow us on Facebook or Twitter (@Lenovo) or visit us at www.lenovo.com.
About Lazada Group
Lazada Group operates Lazada, Southeast Asia’s number one online shopping and selling destination, with presence in Indonesia (www.lazada.co.id), Malaysia (www.lazada.com.my), the Philippines (www.lazada.com.ph), Singapore (www.lazada.sg), Thailand (www.lazada.co.th), and Vietnam (www.lazada.vn).
Launched in March 2012, Lazada Group has grown rapidly to include approximately 4,000 employees across Southeast Asia. The Company has an online footprint of more than four million daily visits to its sites and mobile apps, and the largest Facebook following in Southeast Asia with over 12 million fans.
Lazada is pioneering eCommerce in the region by providing customers with an effortless shopping experience with multiple payment methods including cash-on-delivery, extensive customer care and free returns. Lazada features a wide product offering in categories ranging from consumer electronics to household goods, toys, fashion and sports equipment.
Lazada offers brands and merchants a marketplace solution with simple and direct access to about 550 million consumers in six countries through one retail channel.
Lazada Group also operates Lazada Services, a provider of logistics services, and helloPay, an easy-to-use online payment platform that provides consumers with a secure way of shopping online