ASUS introduces affordable ZenFone 5 LTE at Comex 2014

Just visited Comex 2014 today and eventually got to meet the ASUS ZenFone 5 LTE. It is currently available at super attractive price (for a LTE smartphone). BTW, this is my first time to see a handset with an option of different RAM size. For example, for a 8GB storage ZenFone 5 LTE, the price difference for a 1GB and a 2GB RAM is just S$20. It is therefore no brainer to get the highest-end configuration at S%299.

ASUS ZenFone 5 LTE Family

Press Release

ASUS ZenFone 5 LTE to be Available in Singapore on 30 August

The 5-inch LTE smartphone with incredible mobile performance at an irresistible price

Singapore (27 August, 2014) — ASUS today announced the availability of the ZenFone 5 (A500KL) with Long-Term Evolution (LTE) wireless communication, a first for the ZenFone range as ASUS looks to cater to global market demands. Similar to the ZenFone 5 (3G) model, the ZenFone 5 LTE has a 5-inch HD IPS display and updated with a Qualcomm® Snapdragon 400 quad-core processor. It is also a 2014 Red Dot Award-winner thanks to its iconic ASUS concentric circle design and a ceramic finish. The ZenFone 5 LTE features ASUS ZenUI, the latest mobile interface developed around the concepts of freedom, expression and connection. Positioned as the 5-inch LTE smartphone with power-packed performance at an affordable price tag, the ZenFone 5 LTE will be retailing at S$299 in four colours – Charcoal Black, Pearl White, Cherry Red and Champagne Gold* – at all three major mobile operators, Best Denki, Challenger, Newstead and ASUS brand stores from 30 August. Furthermore, users may also purchase directly from the ASUS Official Online Store and Lazada.

Incredible Mobile Performance with Qualcomm Quad Core Processor and LTE Speed

Featuring a stunning, Red Dot award-winning design that weighs just 145g, the ZenFone 5 LTE features the iconic ASUS concentric circle design, a tactile ceramic finish and will be available in four colours – Charcoal Black, Pearl White, Cherry Red and Champagne Gold.

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The ZenFone 5 LTE features a 5-inch HD 1280 x 720 IPS display, a Qualcomm MSM8926 quad-core processor running at 1.2 GHz, up to 2GB LPDDR3 RAM and an Adreno™ 305 graphics processor. Made of Corning® Gorilla® Glass 3 for added toughness and damage resistance, the 5-inch display also comes with an anti-fingerprint coating which provides additional protection against scratches and fingerprint smudges. In addition, the ZenFone 5 LTE is also fitted with the GloveTouch technology which increases display sensitivity and responsiveness, making it responsive enough to be used with a gloved hand. In addition, the ZenFone 5 LTE comes with either has 8GB or 16GB of onboard eMMC flash storage which can be further expanded by a 64GB microSD card, as well as a lifetime 5GB ASUS WebStorage account.

The ZenFone 5 LTE has two built-in cameras, with the main 8-megapixel PixelMaster camera for professional-looking photos. This camera boasts a backside-illumination (BSI) sensor and wide-aperture f/2.0, 5-element lens with exclusive ASUS PixelMaster technology to capture images that are on par with most standalone digital cameras; while the 2-megapixel front camera comes with an f/2.8 lens. PixelMaster technology improves camera performance and comes with features like Selfie, Depth of Field, and Low-light modes as well as the Time Rewind burst mode.

Optimised User Experience with the All-New ASUS ZenUI

The ZenFone 5 LTE features ASUS ZenUI, the all-new mobile interface developed around the concepts of freedom, expression and connection. It has a new visual design with modern ‘flat’ icons, vivid colour themes, animations, new ringtones and notification sounds, and a clean layout to present information clearly.

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ASUS ZenUI also includes two features — What’s Next and Do It Later. What’s Next puts important information like upcoming appointments, new messages and missed calls from VIP contacts, weather at the next destination, and more — front and center on the lock screen, the home screen and in the notification drawer.

Do It Later frees the user to focus on the task at hand, without forgetting about other important things on their agenda. If a user is in the middle of writing an email and receives a phone call, a simple button tap automatically creates a reminder to call that person back. Users can also save interesting items, like articles, YouTube videos, or any web page, to read later. Each reminder and saved item is collected in the separate Do It Later app and includes a shortcut to perform the related action, such as call a contact or view a webpage.

ASUS ZenUI also makes file sharing easier thanks to a host of apps. Party Link improves on the sharing experience by letting users share files or photos with up to three parties simultaneously, with images immediately shared the moment they are taken with the ASUS ZenUI Camera app. Share Link lets users easily share files stored in their ZenFone easily with other devices when in Wi-Fi hotspot mode.

Availability & Pricing

Retailing at S$299, the ZenFone 5 LTE will be available in Charcoal Black, Pearl White, Cherry Red and Champagne Gold colours* at all ASUS brand stores, Best Denki, Challenger and Newstead stores on 30 August. It will also be available at the ASUS Official Online Store and Lazada. All three major mobile operators – M1, SingTel and StarHub – will offer the LTE device at a range of attractive mobile price plans that allow users to connect to the respective LTE mobile networks. More details will be announced by the respective operators closer to the availability date.

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The different models of ZenFone 5 LTE to be available on 30 August:


*Champagne Gold will be available for only 16GB model
^Only available on the ASUS Official Online Store. For more information, please visit 


About ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning, motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,168 awards in 2012 and is widely credited with revolutionising the PC industry with its Eee PC™. ASUS has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers. Company revenue for 2013 was approximately US$14 billion.