Today, AXA launches a new product “SmartDrive” that might change the way car insurance is purchased. It is very customizable and I guess it might fit the needs of some motorists. I believe if you drive, there might be time when you wish you can change the content of your car insurance. If that is the case, you may want to take a closer look at “SmartDrive”.
With AXA SmartDrive, it allows you to choose from a variety of plans. And for those kiasu (afraid of losing) people, you can even select “add-ons”. Wait.. why does it sound so much like a mobile phone plan.
Maybe you can find something that fit your needs in SmartDrive. Here are some interesting explanation on the “SmartDrive”. Do read on if you are interested.
BTW, for me, I always buy my car insurance at the very last minute and I try to go for the cheapest with NCD protection. Of course, wind screen protection is a plus and low access 🙂 .
Here is the Press Release.
Press Release
AXA Redefines Car Insurance in Singapore with customisable “SmartDrive”
Singapore, 24 June 2014 – AXA Insurance . Singapore today redefined car insurance in Singapore with the launch of the new customisable product offering under car insurance “SmartDrive”, which will allow customers to pick and choose coverage to meet their needs. Singapore was selected as the first Asian AXA entity to launch this new product.
“Previous research conducted by AXA showed clearly that customers from various segments were looking for very different benefits. We recognised that everyone is different, and we all have our own unique and different needs. So why not provide the highest flexibility and customisation to SmartDrive, and allow everyone to have the freedom to pick and choose and pay for only the benefits they need! As one of the leading motor insurers in Singapore, we are proud to revolutionise the way we offer customers protection for their vehicles. We believe this will change the way car insurance is sold and bought today.” said Mrs Doina Palici-Chehab, Chief Executive Officer of AXA Insurance Singapore.
The new “SmartDrive” product offering is now specially designed to cater to various age groups and lifestyles of car users. On top of choosing from plans such as “Essential” and “Essential Plus”, plans are also customisable for female drivers, families, and drivers who prefer flexibility of benefits.
Subsequently, customers can select from a set of bundled add-on benefits (‘Pack’) or ala-carte add-ons according to their individual needs and price points. Add-on benefits range from Courtesy Cars to Personal Accident Benefits for Drivers, Breakdown Assistance, and even an add-on to cover their car accessories. Please see Annex A for the full breakdown of plans, packs and add-ons for “SmartDrive”.
Mrs Palici-Chehab said, “With SmartDrive, we are bringing the focus on our customer to a new level as it allows us to cater to their individual needs. They will also benefit from better value, as they no longer have to pay for benefits they do not want or need.”
More information about “SmartDrive” can be found at www.axa.com.sg or by calling 1800 880 4888.
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