The Coffee Bean & Tea Leaf launches its Mobile App

If you love The Coffee Bean & Tea leaf (I will call it Coffee Bean here), you will love its mobile app. With the app, you can get the latest promo or even top it up using your credit card or in selected Coffee Bean stores.

cbtl-mobile-app

What I like about the app is that it does not use a physical card. You can use the app on your smartphone to buy drinks or food at selected outlets. And every purchase will let you earn loyalty points.

Currently, there are only 11 of them.

  1. Great World City
  2. Guthrie House
  3. JEM
  4. Jurong Point
  5. Nanyang Technological University
  6. National University Hospital
  7. Ngee Ann Polytechnic
  8. Palawan Beach, Sentosa
  9. The Rail Mall
  10. Tiong Bahru Plaza
  11. Vivocity
  12. West Mall

I have not tried it before but it looks simple (if you browse through the app, you can see a short video clip on how it works). Too bad, not all outlets have the machines to scan the QR code.

BTW, if you register now, you can get a S$5 voucher. Not bad. The app is available on Android and on iOS.

Click Here to Get CBTL mobile app for Android

Please use Apple App Store to search for the app. Read the Press release for more details.

Press Release

Purchase, top-up and earn loyalty points with first-of-its-kind mobile app at The Coffee Bean & Tea Leaf®

First food and beverage chain to offer integrated mobile wallet and e-loyalty capabilities to customers

Singapore, 19 May, 2014 – The Coffee Bean & Tea Leaf® today officially launched The Coffee Bean Mobile App – the first mobile app in Singapore’s food and beverage industry that integrates mobile wallet, e-loyalty redemption and e-voucher capabilities to deliver new levels of customer experience and increase operational efficiency.

READ  Casio presents EXILIM TR-50 camera, no selfie stick needed

By downloading The Coffee Bean Mobile App to their smart phones and loading it with value anytime, anywhere with a credit card or at selected The Coffee Bean & Tea Leaf® outlets *, customers can enjoy quick, cashless purchasing experience at the touch of a button on their smart phones at digital scanners at the store counters. They can reload their mobile wallet with their credit card through the app itself or at the outlets when the value runs low. Other useful features of the app include transaction history, e-vouchers, news feeds of the latest special events and promotions, drinks listing, personalized greeting, store locator and operating hours.

In addition, The Coffee Bean Mobile App also doubles up as a loyalty app that rewards regular customers with loyalty points called “BEANS” which can be subsequently redeemed against purchases at the outlets.

The Coffee Bean Mobile App can be downloaded from the App Store and Google Play Store. By completing a one-time simple registration, customers will enjoy a complimentary $5 e-voucher. Other rewards include a complimentary slice of cake during their birthday month and double bean points when they purchase on their birthday.

“At The Coffee Bean & Tea Leaf®, our philosophy is to deliver the finest quality to our customers, whether it is products or services. To evolve with an increasingly digital mobile lifestyle, we are presenting our customers with The Coffee Bean Mobile App, so that they can savor a delightful concoction of contactless payment, e-redemption and many other value-adding benefits,” said Mr. Alvin Goo, General Manager of The Coffee Bean & Tea Leaf® Pte Ltd. “With this app, we are upping the ante on our existing “The Coffee Bean Card”, and putting a nifty tool in the hands of our tech-savvy customers that offers them convenience and more.”

READ  SHARP Launches of the Portable Ultrasonic Washer (video)

“The launch of this app is the beginning of a new digital era for The Coffee Bean & Tea Leaf® Singapore. We are committed to continue to innovate and add more features to this app to enrich and enhance our customers’ lifestyles,” added Mr. Goo.

* Selected The Coffee Bean & Tea Leaf® outlets include:

  1. Great World City
  2. Guthrie House
  3. JEM
  4. Jurong Point
  5. Nanyang Technological University
  6. National University Hospital
  7. Ngee Ann Polytechnic
  8. Palawan Beach, Sentosa
  9. The Rail Mall
  10. Tiong Bahru Plaza
  11. Vivocity
  12. West Mall

END

About The Coffee Bean & Tea Leaf®

Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf® is one of the oldest specialty coffee and tea retailer in the United States.  Embodying a passion for connecting loyal customers to one another with carefully handcrafted products, the company is known for sourcing and providing the finest ingredients and flavors from around the world. For 50 years, The Coffee Bean & Tea Leaf® has demonstrated a passion for product innovation epitomized by The Original Ice Blended® beverage. The company has grown to be an international icon and currently has more than 900 stores in 25 countries. In 2010, The Coffee Bean & Tea Leaf®  launched the CBTL® Single Serve Beverage System that allows consumers to make their favorite espresso, brewed coffee, tea and specialty beverages at home, at the touch of a button. For more information, please visit www.coffeebean.com.sg or www.cbtl.com.sg, or like them on facebook at fb.com/coffeebean.sg.

[ad#img]