Check out the Bose FreeStyle earbuds and Bose SoundTrue on-ear headphones

For those who love Bose products, check out these new Bose FreeStyle earbuds and Bose SoundTrue on-ear headphones. Bose FreeStyle earbuds are now available for purchase at the Atlas e-store or at any Atlas showrooms and participating resellers.

The Bose SoundTrue on-ear headphones and Bose SoundTrue around-ear headphones are available for pre-orders at the Atlas e-store from 19th May 2014.


Press Release


14 May 2014, Singapore – Today, Atlas Sound & Vision introduces three newly-designed Bose headphone models that combine legendary Bose® performance with a variety of new style options.  They are the Bose® FreeStyle™ earbuds, the Bose® SoundTrue™ on-ear headphones and the Bose® SoundTrue™ around-ear headphones. They offer the best of all worlds:  a deep and clear audio performance, with superior durability and comfort that now comes in vividly fresh new colours and designs.

“Bose has over 30 years of research in the headphones audio technology, and we are bringing these new headphones to Singapore as a testament to Bose’s commitment to provide the best audio experience,” said Dr Michael Tien, CEO of Atlas Sound & Vision.  “Bose has combined its legendary sound with distinctively new looks. The SoundTrue™ headphones and FreeStyle™ earbuds do not only provide a high-quality audio experience, with its new design, it now becomes an extension of the user’s personal style.”

The FreeStyle™ earbuds and SoundTrue™ on-ear and around-ear headphones feature the Bose® TriPort® acoustic headphone structure found in their predecessors, delivering powerful low notes, clear high-frequencies, and smooth, full-range reproduction of vocals and instruments. TriPort® technology eliminates the need for artificial bass boosting. Therefore, all music in any genre sounds as it should, natural, life-like and as recorded.

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FreeStyle™ Earbuds

The FreeStyle™ earbuds are available in unique colours such as Indigo and Ice Blue.  They come with the proprietary Bose® StayHear® tips (three different sizes), which spread contact evenly across the ears and conform naturally to their shape, creating a stable and personalised fit.  Hydrophobic cloth covers the acoustic ports for moisture resistance, and the cables are constructed to withstand wear and tear.

SoundTrue™ Headphones

The Bose® SoundTrue™ on-ear and around-ear headphones are available in Black, White, Mint, and special two-tone designs of Purple/Mint (on-ear headphones only) as well as a Black/Mint (around-ear headphones only).  These headphones feature a reinforced headband with soft cushion and foam ear cups with a variation of matching and patterned scrim colours that fits comfortably regardless of head size.  Both the SoundTrue™ around-ear headphones and the SoundTrue™ on-ear headphones fold away for easy transport.  Designed to be lightweight, portable and durable, these headphones are built to withstand the rigour of daily use.

The Bose® FreeStyle™ earbuds and SoundTrue™ headphones are also equipped with an inline remote and microphone that seamlessly integrates with most iPhone®, iPad® and iPod® models, so talking hands-free and switching between calls, music and mobile content is made effortless.  A matching carrying case is also included for added on-the-go protection.


The Bose® FreeStyle™ earbuds are now available for purchase at the Atlas e-store or at any Atlas showrooms and participating resellers for SG$219. The Bose® SoundTrue™ on-ear headphones and Bose® SoundTrue™ around-ear headphones are available for pre-orders at the Atlas e-store for SG$249 from 19 May, 2014.

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Visit the new Atlas e-store at to find out more or experience the products at our Atlas showrooms at Millenia Walk and Republic Plaza.

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About Atlas Sound & Vision

Atlas Sound & Vision is a unique Singapore success story. For the past 50 years, it has built a strong reputation for providing the best audio-visual solutions for all its customers. ATLAS® presents premium offerings such as Bose®, Loewe & ad notam to Singapore, Malaysia and Brunei. Be it for the home or business space, ATLAS® helps customers maximise their investment with personalised solutions.

About Bose® Corporation

Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology. Today, the company is driven by its founding principles, investing in long-term research with one fundamental goal:  to develop new technologies with real customer benefits. Bose innovations have spanned decades and industries, creating and transforming categories in audio and beyond. Bose products for the home, in the car, on the go and public spaces have become iconic. From the company’s home entertainment systems and Wave® music systems, to noise cancelling and audio headphones, digital music systems, Bluetooth® speakers, and professional solutions, Bose has changed the way people listen to music.

Bose Corporation is privately held. The company’s spirit of invention, passion for excellence, and commitment to extraordinary customer experiences can be found around the world – everywhere Bose does business.

iPhone, iPad, iPod are trademarks of Apple Inc., registered in the U.S. and other countries. The Bluetooth® word mark is a registered trademark owned by Bluetooth SIG, Inc. and any use of such mark by Bose Corporation (and Atlas Sound & Vision) is under license.

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