Canon launches PowerShot S200 in Singapore

Canon announces the availability of their latest digital camera, Canon PowerShot S200 in Singapore. The Canon PowerShot S200 will be available in two colors, black and white, from Canon authorized dealers at S$399 in mid January 2014.

powershot-s200

I am not sure how Canon named their products. When I see the partial specs and pricing of this PowerShot S200, it is not on par with the PowerShot S120 (S200 has lower specs and only record in HD, not full HD). I do not have the full specifications but here are some highlights:-

PowerShot S200

  • Dimensions: Approx. 99.8 x 59.0 x 26.3mm
  • Weight: Approx. 181g
  • Lens: 5x
  • Focal length: 24-120mm
  • Aperture: f/2.0-f/5.9
  • Image sensor: 1/1.7” 10.1 mega-pixel CCD sensor
  • Imaging processor: DIGIC 5
  • ISO range: 80-6400
  • Maximum video quality: HD
  • LCD: 3.0” (approx. 461,000 dots)
  • Wi-Fi: Yes
  • NFC: No

Press Release

Stylish PowerShot S200 puts the world in your pocket with superb imaging and unparalleled mobility

Svelte and nifty, the PowerShot S200 captures brilliant shots with minimum effort and allows for easy sharing

SINGAPORE, 8 January 2014 – Canon launches the PowerShot S200, a pocket-sized digital camera built for users on the go who are looking for superb image quality. Users can also look forward to enhance their artistic expression through Creative filters and smart AUTO technology. With built in Wi-Fi technology, images and videos taken with the camera can be instantaneously shared on social networking sites.

“The ultra-compact and stylish PowerShot S200 serves as the ideal camera in the market for photography enthusiasts. With user-friendly functions and high quality photos, users would find it easy to experiment and take full advantage of what the camera offers.” said Edwin Teoh, Assistant Director for Consumer Business Marketing, Canon Singapore.

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Superior digital imaging system within its small size

Weighing in at a mere 181g and 26.3mm thick, the PowerShot S200 packs a punch despite its minuscule size. Featuring a sharp 24mm extra wide angle lens with a bright aperture of f/2.0 and maximum 5x optical zoom, users will be able to capture wide, all-encompassing shots with ease. Equipped with Canon’s High-Sensitivity (HS) system, which combines a powerful DIGIC 5 image processor and a 10.1 megapixel CCD image sensor, low-noise exceptional imaging can be achieved even in low light conditions. Users will be able to experience seamless full resolution continuous shooting with AF speed of up to 4.5 frames per second (fps) as shooting and processing are now performed in tandem.

The intuitive design of the PowerShot S200 makes it easy to operate, especially for users who are keen to experiment with manual controls instead of relying on auto mode. With a turn of the control ring and control wheel, users can easily adjust settings such as exposure, ISO, zoom and aperture quickly to capture their desired image. With a 3 inch LCD screen and a built-in stereo microphone, the PowerShot S200 also allows the user to record stunning 720p High Definition (HD) videos.

Caption your photos and share on the go via Wi-Fi

With built-in Wi-Fi Technology, the PowerShot S200 enables images and videos to be easily shared on social networking sites such as Facebook, Twitter, YouTube and Flickror via email through the Canon Image Gateway. Users can also download the free Canon CameraWindow app to their compatible iOS or Android device and upload the images from virtually anywhere. In addition, users will be able to input text when posting updates to Twitter and other social networking sites, which effectively allow them to document their treasured moments.

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A gateway to artistic expression with Creative Filters and Smart AUTO Technology

Users will be able to unleash their artistic creativity to the fullest by applying visual effects to their images using a variety of creative filters. With the Toy Camera effect, a retro look can be achieved by darkening the corners of the images and adding a soft grainy appearance. Normal subjects can also be made to look like miniature models within a diorama, by employing the miniature effect filter. Black and white photography, which often brings to attention forms and subtle shading within the image, can also be achieved via the monochrome filter.

Together with Smart AUTO technology, which assesses various shooting conditions and applies the optimum setting based on 36 predefined shooting situations, users will be able to create beautiful images in a variety of situations. Moreover, when combined with Intelligent IS, which analyses camera movement and applies the appropriate optical image stabilisation, a total of 86 different shooting situations can be recognised, effectively maximising the potential of photos to be taken in the best light.

Pricing and Availability

The Canon PowerShot S200 will be available in two colours, black and white, from Canon authorised dealers at $399 in mid January 2014.

About Canon Singapore Pte. Ltd.

Canon is a global leader in photographic and digital imaging solutions.  Canon Singapore Pte. Ltd. is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company leads 18 other countries including subsidiaries in India, Malaysia, Thailand and Vietnam. The parent company Canon Inc has a global network of close to 300 companies and employs close to 200,000 people worldwide.  It is dedicated to the advancement in technology and innovation and commits about 10% of its total revenue each year to R&D.  Canon is consistently one of the top few companies to earn the most number of patents over the last 20 years.  As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.  More information is available at www.canon.com.sg

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