EZ-Link Unveils My EZ-Link Online Shop with Limited Edition Hello Kitty version

EZ-Link Unveils My EZ-Link Online Shop

Presenting an exclusive Hello Kitty ez-link Card Series at launch and other exciting ez-link inspired merchandise in the future

SINGAPORE, 29 October 2013 – EZ-Link Pte Ltd, Singapore’s largest issuer of CEPAS-compliant cards, today unveiled My EZ-Link Online Shop (www.myezlink.com.sg), its first e-commerce venture featuring limited edition ez-link cards and fashionable ez-link memorabilia. EZ-Link kicks off the launch with the endearing Hello Kitty ez-link Card Series, starring the world-famous feline character.

“The new My EZ-Link Online Shop represents a major milestone in EZ-Link’s long-term business expansion strategy. Through the years, EZ-Link has dedicated efforts towards enhancing functionality of the ez-link card, building its 30,000 acceptance network and extending top-up channels island-wide,” said Mr. Nicholas Lee, Chief Executive Officer, EZ-Link Pte Ltd. “Now, we want to satisfy our customers’ increasingly mobile lifestyle and sophisticated palates, by offering a wider variety of ez-link card inspired products that can be browsed, ordered and delivered to consumers’ doorstep via a click online.”

The Hello Kitty ez-link Card Series comprises four Limited Edition Cards featuring famous sights and special occasions of Singapore in mesmerising etched and glitter printing effects, priced at S$19.90 each (including GST) and eight Classic Cards with specially curated images from Sanrio priced at S$14.90 each (including GST).

Each card is packaged in a bespoke Hello Kitty box with a nifty Sanrio Hello Kitty mobile screen cleaner. The Hello Kitty Classic ez-link Cards will be launched first on 29 October 2013 on www.myezlink.com.sg and four designs will be exclusively available at selected TransitLink Ticket Offices. Starting in December 2013, the Hello Kitty Limited Edition ez-link Cards will be on sale on the online shop, with a new card being made available every two weeks.

“We decided on having the Hello Kitty ez-link Cards as the inaugural products for My EZ-Link Online because of the universal appeal of the character,” said Mr. Lee. “With twelve exquisite designs to choose from, there’s definitely a card for everyone. We hope that these charming cards will add fun into everyday commute and shopping and act as lovely gifts for many different occasions.”

To celebrate the e-shop launch, EZ-Link is holding a “Me & My Classic Cards” contest. Collect all eight Hello Kitty Classic ez-link designs and three winners will stand a chance to win a 30-inch giant Hello Kitty plushie. For more information, go to www.myezlink.com.sg or www.facebook.com/myezlink