Introducing the All New Mac Pro—The Most Radical Mac Ever

SAN FRANCISCO – 23 October, 2013 – Apple® today redefined pro computing with the launch of the all-new Mac Pro®. Designed around an innovative unified thermal core, the Mac Pro features the latest Intel Xeon processors with up to 12 cores, dual workstation-class GPUs, six Thunderbolt 2 ports, PCIe-based flash storage and ultra-fast ECC memory. Packing amazing performance in a stunning new design, the all-new Mac Pro starts at suggested retail price SGD$4,288 inc. GST and will be available in December.

“The new Mac Pro is our vision for the future of the pro desktop, everything about it has been reimagined and there has never been anything like it,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The new Mac Pro packs up to 12-core Xeon CPUs, dual FirePro GPUs, ultra-fast ECC memory, new PCIe flash storage, Thunderbolt 2 expandability and more into a radical new design that is one-eighth the size of the previous generation Mac Pro.”

“From the blazing fast performance of DaVinci Resolve to real-time video capture with UltraStudio 4K, Mac Pro is a revolution in pro desktop design and performance,” said Grant Petty, CEO of Blackmagic Design.

“With the Mac Pro’s dual workstation-class GPUs, we’ve seen MARI run five times faster, creating a fluid painting experience that’s unlike anything we’ve seen. This kind of performance is a digital artist’s dream,” said Bill Collis, CEO of The Foundry.

“At 20Gbps, Mac Pro’s Thunderbolt 2 blows away anything on the market and completely changes the external storage landscape,” said James Lee, CEO of PROMISE Technology.

The all-new Mac Pro is architected around a unified thermal core that allows the system to efficiently share thermal capacity across all the processors. An innovative fan draws in air incredibly efficiently and makes the new Mac Pro as quiet as a Mac® mini. The result is a pro desktop with unprecedented performance packed into a design that is just 25.1 centimetres tall and one-eighth the volume of the previous Mac Pro.

Reinvented from the inside out, Mac Pro is designed to tackle even the most demanding workflows. The new Mac Pro features 4-core, 6-core, 8-core or 12-core Intel Xeon processors running at Turbo Boost speeds up to 3.9 GHz that deliver double the floating point performance of the previous generation Mac Pro. Two workstation-class AMD FirePro GPUs with up to 12GB of video memory provide up to seven teraflops of compute power and up to eight times the graphics performance of the previous generation Mac Pro.* OpenGL and OpenCL are optimised in OS X® Mavericks to leverage the full computing power of the Mac Pro CPU and dual GPUs.

The new Mac Pro features PCIe-based flash storage that delivers sequential read speeds up to 1.2GBps and is up to 10 times faster than conventional desktop hard drives. ECC DDR3 running at 1866 MHz, with a four-channel memory controller, gives the new Mac Pro up to 60GBps of memory bandwidth, twice that of the previous generation Mac Pro.* The spectacular power and bandwidth of Mac Pro means you can seamlessly edit full-resolution 4K video streams and play them in real time.

Featuring an incredible six Thunderbolt 2 ports, each with up to 20Gbps of bandwidth per device, the all-new Mac Pro completely redefines desktop expandability. Thunderbolt 2 ports support up to six daisy-chained devices each, giving pros the ability to connect up to 36 high-performance peripherals—from external storage devices, to multiple PCI expansion chassis, to audio and video breakout boxes. Thunderbolt 2 uses existing copper or optical Thunderbolt cables and is completely backward compatible with existing Thunderbolt peripherals and cables, and also supports the latest 4K displays. A new self-configuring IP over Thunderbolt software feature in OS X Mavericks provides a fast link between Thunderbolt-enabled Macs.

The new Mac Pro provides unparalleled power for Apple’s professional apps, including Final Cut Pro® X, Logic® Pro X and Aperture®. Final Cut Pro X has been optimised to support dual GPUs for improved real-time playback performance, faster rendering, quicker export, and 4K video monitoring through Thunderbolt 2 and HDMI. Flash storage makes importing and exporting thousands of high-resolution images faster with Aperture. Logic Pro X takes advantage of flash storage for incredibly fast project load times and Thunderbolt 2 for a high number of channels of ultra-low latency audio I/O without the need for add-on PCI cards.

The new Mac Pro ships with OS X Mavericks. Mavericks is the 10th major release of the world’s most advanced operating system and is available for free from the Mac App Store℠. In addition to more than 200 new features, Mavericks introduces features for power users including Finder® Tabs, Tags and enhanced multi-display support, as well as new core technologies for breakthrough performance such as Compressed Memory to keep your Mac fast and responsive. Mavericks also delivers significant performance enhancements for systems with dual GPUs through optimised OpenGL and OpenCL. For more information or to download Mavericks visit www.apple.com/sg/osx/.
Mac Pro meets stringent Energy Star 6.0 requirements and achieves an EPEAT Gold rating.** Mac Pro uses up to 70 percent less energy than the previous generation, is constructed with 79 percent less aluminium and uses 80 percent less packaging material than the current Mac Pro. Mac Pro contains no brominated flame retardants, is PVC-free and uses highly recyclable materials and features material-efficient system and packaging designs.

Pricing & Availability
The all-new Mac Pro will be available in December through the Apple Online Store (www.apple.com/sg) and select Apple Authorised Resellers. The Mac Pro is available with a 3.7 GHz quad-core Intel Xeon E5 processor with Turbo Boost speeds up to 3.9 GHz, dual AMD FirePro D300 GPUs with 2GB of VRAM each, 12GB of memory, and 256GB of PCIe-based flash storage starting at suggested retail price SGD$4,288 inc. GST; and with a 3.5 GHz 6-core Intel Xeon E5 processor with Turbo Boost speeds up to 3.9 GHz, dual AMD FirePro D500 GPUs with 3GB of VRAM each, 16GB of memory, and 256GB of PCIe-based flash storage starting at suggested retail price SGD$5,688 inc. GST.

Configure-to-order options include faster 8-core or 12-core Intel Xeon E5 processors, AMD FirePro D700 GPUs with 6GB of VRAM, up to 64GB of memory, and up to 1TB of PCIe-based flash storage. Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/sg/mac-pro.

*Performance claims are based on technical specifications of preproduction Mac Pro hardware as of October 2013.
**Claim based on energy efficiency categories and products listed within the EPA Energy Star 6.0 energy database as of October 2013. EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the required criteria and at least 75 percent of the optional criteria are recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

MacBook Pro with Retina Display Updated with Latest Processors, Faster Graphics & Longer Battery Life

iWork & iLife Now Free with Every New Mac

SAN FRANCISCO – 23 October, 2013 – Apple® today updated MacBook Pro® with Retina® display with fourth generation Intel Core processors, the latest graphics, longer battery life, faster flash storage and next generation Wi-Fi. Starting at a new lower suggested retail price of S$1,788 inc. GST, the updated MacBook Pro with Retina display features a stunning high-resolution display, an amazing thin and light design, and the latest technology to power through the most demanding projects. Apple today also announced that both iWork® and iLife® are now free with the purchase of every new Mac®.

“We’ve made the world’s best pro notebook even better by adding more performance and even longer battery life,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “MacBook Pro with Retina display continues to redefine the pro notebook.”

At 1.8 centimetres thin, the updated MacBook Pro with Retina display delivers unbelievable performance in an incredibly portable design. The 13-inch MacBook Pro with Retina display features fourth generation dual-core Intel Core i5 processors up to 2.6 GHz with Turbo Boost speeds up to 3.1 GHz. New integrated Intel Iris graphics deliver up to 90 percent faster performance than the previous generation MacBook Pro with Retina display.* The 13-inch model can be configured with faster dual-core Intel Core i7 processors up to 2.8 GHz with Turbo Boost speeds up to 3.3 GHz.

The 15-inch MacBook Pro with Retina display features fourth generation quad-core Intel Core i7 processors up to 2.3 GHz with Turbo Boost speeds up to 3.5 GHz. The 15-inch model includes Intel Iris Pro graphics for unprecedented levels of integrated graphics performance, or Iris Pro and GeForce GT 750M discrete graphics with 2GB of video memory for the ultimate in performance. The 15-inch MacBook Pro with Retina display can be configured with faster quad-core Intel Core i7 processors up to 2.6 GHz with Turbo Boost speeds up to 3.8 GHz.

The updated MacBook Pro with Retina display features incredible pixel-pushing power while still delivering amazing battery life. The 13-inch MacBook Pro with Retina display delivers up to nine hours of battery life, two hours more than the previous generation, and up to nine hours of iTunes® movie playback. The 15-inch MacBook Pro with Retina display delivers up to eight hours of battery life, one hour more than the previous generation, and up to eight hours of iTunes movie playback.**

MacBook Pro with Retina display now features PCIe-based flash storage with up to 60 percent faster read speeds than the previous generation. Next generation 802.11ac Wi-Fi delivers wireless performance that is up to three times faster when connected to an 802.11ac base station. Dual Thunderbolt 2 ports deliver up to 20Gbps of bandwidth to each external device, allowing users to connect to multiple displays and high performance devices, and an HDMI port offers quick connectivity to HDTVs and projectors.

The updated MacBook Pro with Retina display ships with OS X® Mavericks. Mavericks is the 10th major release of the world’s most advanced operating system and is available for free from the Mac App Store℠. In addition to more than 200 new features, Mavericks introduces core technologies designed specifically for portables to boost performance and improve the battery life of your Mac. Compressed Memory in OS X Mavericks automatically shrinks inactive data in memory to keep your Mac fast and responsive. Mavericks also delivers significant performance enhancements for systems with integrated graphics through optimised OpenCL support and dynamic video memory allocation. For more information or to download Mavericks visit www.apple.com/sg/osx/.
Apple today also announced that in addition to iLife, iWork productivity apps are now included with every new Mac purchase. iWork, which includes Pages®, Numbers® and Keynote®, makes it easy for anyone to create, edit and share stunning documents, spreadsheets and presentations. All iLife and iWork apps have been completely redesigned to take full advantage of OS X Mavericks, have been updated to 64-bit, are integrated with iCloud® and are loaded with hundreds of new features that let you do more than ever across your Apple devices.

Continuing Apple’s commitment to energy efficiency and the environment, MacBook Pro with Retina display meets stringent Energy Star 6.0 requirements and achieves an EPEAT Gold rating.*** MacBook Pro with Retina display features LED-backlit displays that are mercury-free and made with arsenic-free glass. MacBook Pro with Retina display includes PVC-free components and cables, contains no brominated flame retardants, and uses highly recyclable materials and material-efficient packaging designs.

Pricing & Availability
MacBook Pro with Retina display is available today through the Apple Online Store (www.apple.com/sg) and select Apple Authorised Resellers. The 13-inch MacBook Pro is available with a 2.4 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 2.9 GHz, 4GB of memory, 128GB of flash storage, and Intel Iris graphics starting at suggested retail price S$1,788 inc. GST; and with a 2.4 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 2.9 GHz, 8GB of memory, 256GB of flash storage, and Intel Iris graphics starting at suggested retail price S$2,088 inc. GST; and with a 2.6 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1 GHz, 8GB of memory, 512GB of flash storage, and Intel Iris graphics starting at suggested retail price S$2,488 inc. GST. Configure-to-order options include faster dual-core Intel Core i7 processors up to 2.8 GHz with Turbo Boost speeds up to 3.3 GHz, up to 16GB of memory and flash storage up to 1TB.

The 15-inch MacBook Pro is available with a 2.0 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.2 GHz, 8GB of memory, 256GB of flash storage and Intel Iris Pro graphics starting at suggested retail price S$2,788 inc. GST; and with a 2.3 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.5 GHz, 16GB of memory, 512GB of flash storage, and Intel Iris Pro and NVIDIA GeForce GT 750M graphics starting at suggested retail price S$3,588 inc. GST. Configure-to-order options include faster quad-core Intel Core i7 processors up to 2.6 GHz with Turbo Boost speeds up to 3.8 GHz, up to 16GB of memory and flash storage up to 1TB.

Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/sg/macbook-pro.

*Testing conducted by Apple in October 2013 using preproduction MacBook Pro with Retina display configurations. For more information visit www.apple.com/sg/macbook-pro/features-retina/.
**The Wireless Web protocol testing was conducted by Apple in October 2013 using preproduction MacBook Pro with Retina display configurations. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/sg/macbook-pro/features-retina/.
***Claim based on energy efficiency categories and products listed within the EPA Energy Star 6.0 energy database as of October 2013. EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the required criteria and at least 75 percent of the optional criteria are recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

OS X Mavericks Available Today Free from the Mac App Store

SAN FRANCISCO – 23 October, 2013 – Apple® today announced that OS X® Mavericks, the 10th major release of the world’s most advanced desktop operating system, is available for free from the Mac App Store℠. With more than 200 new features, OS X Mavericks brings iBooks® and Maps to the Mac®, includes a new version of Safari®, enhances multi-display support, introduces Finder® Tabs and Tags and delivers new core technologies for breakthrough power efficiency and performance.

“Mavericks is an incredible release, which introduces significant new apps and features, while also improving the performance and battery life of your Mac,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “We want every Mac user to experience the latest features, the most advanced technologies, and the strongest security. We believe the best way to do this is to begin a new era of personal computing software where OS upgrades are free.”

OS X Mavericks introduces innovative new features, including:

• iBooks, which gives you instant access to your iBooks library and works seamlessly across your devices;
• Maps, which brings powerful mapping technology to the desktop and lets you plan a trip from your Mac and send it to your iPhone® for voice navigation on the road;
• a streamlined Calendar that estimates travel time between appointments, and provides a map with weather forecast;
• a new version of Safari with Shared Links, which helps you find what’s new on the web by consolidating links shared by people you follow on Twitter and LinkedIn;
• iCloud® Keychain®, which safely stores your website usernames and passwords, credit card numbers and Wi-Fi passwords and pushes them to your trusted devices so you don’t need to remember them;
• enhanced multi-display support, which makes using multiple displays easier and more powerful, with no configuration required;
• interactive Notifications, allowing you to reply to a message, respond to a FaceTime® call or even delete an email without leaving the app you’re using;
• Finder Tabs, which help unclutter your desktop by consolidating multiple Finder windows into a single window with multiple tabs; and
• Finder Tags, a powerful new way to organise and find your files located on your Mac or in iCloud.

Mavericks also includes new core technologies that boost performance and improve the battery life of your Mac. Timer Coalescing and App Nap™ intelligently save energy and reduce power consumption. Compressed Memory automatically shrinks inactive data to keep your Mac fast and responsive. Mavericks also delivers significant performance enhancements for systems with integrated graphics through optimised OpenCL support and dynamic video memory allocation.

Pricing & Availability
OS X Mavericks is available today for free from the Mac App Store. Any Mac capable of running OS X Mountain Lion can also run Mavericks. You can upgrade to Mavericks for free directly from OS X Snow Leopard, Lion or Mountain Lion. For a complete list of system requirements and compatible systems, please visitwww.apple.com/sg/osx/specs. OS X Server 3.0 requires Mavericks and is available from the Mac App Store for SGD$25.98 inc. GST.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.