Have you downloaded Justin Bieber Alarm Clock app (video)

Fans of Justin Bieber, have you downloaded The Key app? It is part of the promotion for Justin Bieber’s new fragrance, “The Key”. The app is actually an alarm clock. It lets you set alarms and wake up to your favorite Bieber song from your iTunes / Google Play library. It comes bundled with a unique instrumental piano version of “As Long as You Love Me”.

JustinBieber-TheKey-vis1

Here is the video for Justin Bieber’s fragrance.

And the link to the app.

Click Here to Download Justin Bieber “The Key” app for Android

or

Click Here to Download Justin Bieber “The Key” app for iOS

Here is the PR

Monterosa and BBH L.A. releases Justin Bieber app

Monterosa – Aug 21, 2013 22:22 SGT

Together with BBH L.A we built an alarm clock to promote Justin Bieber’s new fragrance “The Key”. The app lets you set alarms and wake up to your favourite Bieber song from your iTunes / Google Play library. It comes bundled with a unique instrumental piano version of “As Long as You Love Me”.

The app has a simple and fluid user interface with a few neat special features. The user can swipe up and down on the “Dream mode” screen to adjust the brightness, and when the alarm goes off, the user can tap anywhere to snooze or slide anywhere to turn it off.

When the alarm is turned off the user gets an audio greeting from Justin Bieber himself. The app then asks “What did you dream about” and the user can post the answer as a tweet from the app with the hashtags #thekey and #inmydreams.

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The app instantly became a huge hit after Justin Bieber tweeted “What do you dream about?”. It got hundreds of thousands of downloads within hours and became number one in the U.S App Store’s music category and an overall five star rating from the users.

To watch the TV-commercial, please have a look here: http://monterosa.se/work/justin-bieber-the-key/

Monterosa is a full-service mobile agency. We help define our clients’ mobile presence and shape their market appeal. We’re all mobile, no matter the choice of platform or product.

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