Carousell and SPH Magazines partner to launch SheShops Marketplace

Carousell has announced it is partnering with SPH Magazines to launch SheShops Marketplace. With the launch, readers will be able to shop for over 20,000 brand new or pre-loved items. More information in the Press Release.


Press Release

Carousell and SPH Magazines partner up to create Singapore’s largest community marketplace for women

Singapore, 20 August 2013—Carousell has partnered with SPH Magazines to launch SheShops Marketplace, bringing over 200,000 fashion and beauty sales listings to readers of herworldPLUS and digital editions of selected magazines, including Her World.

Fashion and beauty listings created using the Carousell app will reach the combined audience of prospective buyers across both the Carousell marketplace and SheShops Marketplace, significantly increasing the likelihood of a successful sale for Carousell sellers.

The selling process, which allows the creation of a beautiful listing in just under a minute, remains seamless; sellers need not spare extra effort to enjoy the additional distribution.

The partnership will enrich the experience for herworldPLUS and digital magazine readers, as they can now shop from a huge variety of ladies’ apparel, shoes, bags and beauty products sold by members of the Carousell community at prices as much as 80% off retail price.

Niki Bruce, Editor of herworldPLUS, says: “I’m really excited about being able to offer herworldPLUS readers yet another reason to spend time on our site. Alongside the latest news and reviews of fashion and beauty brands and products, behind-the-scenes posts on Facebook, Twitter and Instagram from the hottest events in Singapore and our up-to-the-minute info on the best places to shop, eat and enjoy yourself, our readers can now also shop on the spot!”

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Lucas Ngoo, co-founder of Carousell says, “Carousell is more than an app; It’s a platform. This gives us the flexibility to be creative with the kinds of solutions we can create with partners to benefit our users, and to innovate the selling process to make it a lot simpler. Our collaboration with SPH Magazines is a clear example.”

Joseph Lee, Managing Director of New Media at SPH Magazines, says: “We are constantly exploring ways to better engage our users and to provide them with enhanced experience when interacting with our digital properties. We are excited to partner Carousell for this initiative, as I am certain will allow our users greater access to the marketplace environment. Additionally, partnering promising startups like Carousell is our little way of showing support for our local technopreneurs.”

Carousell is available for free download on both iPhone and Android.

About Carousell

Carousell is a much loved and highly rated iPhone & Android app that makes selling as simple as taking a photo, and is Singapore’s fastest growing lifestyle marketplace. With the emergence of mobile and the smartphone generation, the Carousell mission is to build the simplest e-commerce experience to inspire millions worldwide to start selling. A winner at Startup Weekend Singapore 2012, Carousell is supported by NUS Enterprise and Action Community for Entrepreneurship (ACE), and received funding through the ACE Start-ups Grant and QuestVC. Learn more at and download the free apps from

About herworldPLUS

herworldPLUS is the go-to women’s online portal covering the broad spectrum of interests that make up the modern Singapore woman. Updated daily, it features topics such as shopping, fashion and beauty, dating, relationships, weddings, sex, men, work, money, hobbies, home decoration, parenting and family life, covering every stage in a woman’s life. In addition, herworldPLUS also includes the latest women’s news, a “shop, style and share” social media platform as well as access to the other award-winning publications in the SPH Magazines stable.

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About SPH Magazines

SPH Magazines, a wholly-owned subsidiary of Singapore Press Holdings, is Asia’s leading magazine publisher. Reputed for its sterling editorial content and award-winning designs, SPH Magazines is widely recognised by many as the publisher of choice in the region.

In its stable are more than a hundred titles in English and Chinese, spanning the interest categories of lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, automobile, parenting, decor, new media and business.

SPH Magazines’ newsstand publications, such as Female, The Peak, Home & Decor, Torque, Nuyou and HWM as well as its flagship title Her World, are also among the most popular and highest-circulating titles in their respective categories.

In addition, herworldPLUS,, Gameaxis Online, and Men’s Health Online have extended the company’s reach online to capture audiences beyond print.