Fans of Zalora, if you are using an Android phone right now, download the Zalora app now. Yes, it is finally available on Android (3 months after their launch on iOS).
The Android app is easy to use. For those who had used such shopping apps before, it will be a breeze. First of all, it will ask you which country you wish to select (see above picture). You can see Hong Kong, Vietnam, Thailand, Philippines, Indonesia, Malaysia and Singapore.
You actually don’t need an account to browse through the items. However, if you want to purchase something, you will definitely need one. You can apply for the account in-app.
Here is what the app can do: –
- Receive push notifications on new arrivals and flash sales so that they are always in the know
- Easily browse for a quick overview of product information, images, ratings and reviews
- Add items to cart and infinitely save them for later (*as long as the app is kept active)
- Pick from multiple payment methods – Credit Card, PayPal, Cash-On-Delivery
The first and the last features are my favorite. Here is the check-out screenshots. Love it that they have Cash-on-Delivery and PayPal in it.
The display of the app is very neat. For example, on the page when you activate the app, you can see clearly these sections, “Women”, “Men”, “New Arrivals”, and “Sale”.
For the “Sale” action, you can see the percentage of discount offered on the item (nice touch).
If you wish to search for something in particular, you can also use the “Search” Feature. Or if you want to search for a particular brands or category, you can also do so.
Personally, I find that the information on each item is also very clear. For example, you can click on the item to see an enlarged version of it.
And if you need more details, you can scroll through the info. I like that they display the size of the item clearly. Take for example, a V Neck T-shirt. It actually let you know the dimension of the item (Chest x Length x Shoulder x Sleeve Opening x Sleeve Length x Hem) clearly.
On a final note, if you have browsed through the brands in Zalora, you will know why so many people are shopping on their site. There are over 500 brands and 15,000 items on it (based on the Press Release).
Overall, I like the app as it is very neat and has most of the features needed for a shopping app. BTW, there is one more information. In August, Zalora will also be launching a redesign of its mobile website. The new and improved site will also feature additional filters, a clear multi-step checkout, and social sharing. Check out the screenshots.
That is it for my review. For those who are interested, you can check out the Press Release.
Press Release
ZALORA LAUNCHES ANDROID SHOPPING APP
South-East Asia’s fashion and beauty e-commerce leader invests further into m-commerce
Singapore, 18th July 2013 – ZALORA, South-East Asia’s fastest-growing fashion and beauty e-tailer, today announced the further expansion of its mobile repertoire with the launch of its Android shopping app across the region (http://www.zalora.sg/mobile-apps/). The app launch follows the successful launch of the ZALORA iPhone shopping app three months ago, which within 24 hours, became the #1 lifestyle app in the iTunes stores of all ZALORA countries, and the #1 overall app in Singapore, Malaysia and Vietnam.
The Android app enables on-the-go shoppers to seamlessly navigate over 500 brands and 15,000 products across the apparel, shoes, accessories and beauty categories, making ZALORA’s convenience-centric offerings finally available to Android users too. The ZALORA Android app enables shoppers to:
- Receive push notifications on new arrivals and flash sales so that they are always in the know
- Easily browse for a quick overview of product information, images, ratings and reviews
- Add items to cart and infinitely save them for later (*as long as the app is kept active)
- Pick from multiple payment methods – Credit Card, PayPal, Cash-On-Delivery
In addition to these shopping features, the ZALORA Android app also provides a richer mobile shopping experience – It uses the built-in capabilities of the Android OS to create engaging native animations such as with the ‘add-to-cart’ action. The app also manages to cater to all ZALORA markets despite each e-store’s localized ZALORA product collections, by routing shoppers to the fashion and beauty catalog for their respective locations (see below for a view of Android App visuals).
Further to this mobile development, ZALORA will also be launching a redesign of its mobile site in August. The redesign will feature a more visual navigation route, with a style focus that is optimized for marketing and customer relationship management (CRM). The new and improved site will also feature additional filters, a clear multi-step checkout, and social sharing (see below for a view of preliminary visuals).
“Our developments in the m-commerce sphere earlier this year have proven to be the right move for us – Now almost 25% of our revenue across the region comes from mobile”, says Michele Ferrario, Regional Managing Director, ZALORA South-East Asia. “Investing in our software development team has paid off, as their hard work has yielded successful mobile developments for ZALORA even within a region that has a promising but still nascent m-commerce sector.”
About ZALORA
Founded in early 2012, ZALORA is South-East Asia’s fastest-growing online fashion and beauty retailer, with presence in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Thailand, Vietnam, Hong Kong and Taiwan. After just a year of operation, the company has already achieved annualized double-digit million USD revenues and employs more than 1000 people in 7 markets.
ZALORA’s localized sites offer an extensive selection of over 500 top international and local brands and over 15,000 products across apparel, shoes, accessories, and beauty categories – For men, women and children – All with a thread of impeccable style woven through for shoppers to craft their desired styles.
An online shopping destination with endless fashion possibilities, ZALORA Singapore indulges every taste and preference on its convenient e-commerce platform with a thirty-day free returns policy, speedy deliveries within 2-3 working days, free delivery available, and multiple payment methods including cash-on-delivery.
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