Loan and try lenses with Sony “Alpha Lens Library” programme

Now, Sony is following the footstep of Canon, with the launch of Alpha Lens Library programme. What the programme means is that anyone can loan a lens (for a fee), test it out before buying the actual lens.


Similar to Canon’s “Buy and Try” programme, you choose the lens that you want to try out. There is only one choice of rental (5 days inclusive of collection and return of lens) and do note the terms and condition.


For more information, you can read the Press Release or click the below link to go straight to the Sony lens library microsite.

Click Here to Check Out Sony “Alpha Lens Library” Programme

Press Release

Sony Launches New Review Programme for alpha Lens

(SINGAPORE, 12 July 2013) – Sony today announced the start of its “alpha Lens Library” programme, where new and existing My Sony members, who are owners of its popular range of interchangeable lens cameras such as the SLT-A99, NEX-6 and NEX-VG900, are now able to loan and test any lens before purchase.

For a nominal fee, registered Sony camera users can review up to 20 of the brand’s most popular lens models and adapters for up to five calendar days (including both pick-up and return dates). These include its popular Carl Zeiss® Sonnar optical lens for rich imagery and unparalleled quality as well as its innovative E-Mount lens line-up that deliver optimal results while still compact and lightweight.

Interested members of the public are encouraged to visit the Sony Store at Isetan Orchard any day of the week during its opening hours of 11am to 9pm daily.

See also  Samsung opens Samsung Experience Store in Paragon

For more information about the programme and terms and conditions of the loans, please visit


About Sony Electronics (Singapore) & Sony South East Asia

Sony Electronics (Singapore) was established on 1st October 1999 with business activities comprising engineering and manufacturing, sales and marketing, and logistics and information systems.  As part of Sony Electronics (Singapore), Sony South East Asia is responsible for the marketing and sales of consumer products in Singapore, as well as for business and professional products in Singapore and other countries in the South East Asia region. It also handles export business for consumer products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the consumer electronics market. For more information on Sony’s products and services in Singapore, please visit

About make.believe

“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolises the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.