With stiff competition and higher demand for bigger capacity, Apple today announces the availability of a 128GB iPad model. The new 128GB versions of the fourth generation iPad will be available starting US Tuesday, 5th February, in black or white, for a suggested retail price of SG$1,048 inc. GST for the iPad with Wi-Fi model and SG$1,218 inc. GST for the iPad with Wi-Fi + Cellular model.
This is a move I did not expect. However, it may be a logical and needed move. With more tablets (Android, Windows) in the market, competition is definitely very tight. And Microsoft is going to launch Microsoft Surface Pro on 9th February 2013, Apple might be worried that consumers might shun away iPad to get a higher capacity Surface Pro. The new 128GB iPad launch date is just a few days before Microsoft’s Surface Pro launch. I wonder if it is on purpose.
Two of the advantages of the iPad as compared to the Surface Pro is that it has a rich apps ecosystem and it has LTE/Cellular support. I am sure that some may argue that since Surface Pro is a full OS, there are thousands of application it can be installed. It is true but wait until you read this. Surface Pro has only less than 90GB of storage left and that means there is a limit to the number of software you can install.
Overall, here are some reasons (my opinion) Apple wants to launch a higher capacity model
- File size of apps with Retina Display getting bigger.
- To differentiate iPad mini and The iPad with Retina Display prominently with storage differences.
- To beat the competition with equal or higher capacity.
Here is the Press Release
Apple Increases iPad with Retina Display to 128GB
Offers Twice the Storage Capacity to Create & Enjoy Even More Incredible Content
CUPERTINO, California―29 January, 2013―Apple® today announced a 128GB* version of the fourth generation iPad® with Retina® display. The 128GB iPad with Wi-Fi and iPad with Wi-Fi + Cellular models provide twice the storage capacity of the 64GB models to hold even more valuable content including photos, documents, projects, presentations, books, movies, TV shows, music and apps.
“With more than 120 million iPads sold, it’s clear that customers around the world love their iPads, and everyday they are finding more great reasons to work, learn and play on their iPads rather than their old PCs,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With twice the storage capacity and an unparalleled selection of over 300,000 native iPad apps, enterprises, educators and artists have even more reasons to use iPad for all their business and personal needs.”
iPad continues to have a significant impact on business with virtually all of the Fortune 500 and over 85 percent of the Global 500 currently deploying or testing iPad. Companies regularly utilising large amounts of data such as 3D CAD files, X-rays, film edits, music tracks, project blueprints, training videos and service manuals all benefit from having a greater choice of storage options for iPad. The over 10 million iWork® users, and customers who rely on other incredible apps like Global Apptitude for analysing team film and creating digital playbooks, Auria for an incredible 48 track recording system, or AutoCAD for drafting architectural and engineering drawings, also benefit greatly from having the choice of an iPad with more storage capacity.
“Our AutoCAD WS app for iOS was designed to give customers seamless access to their designs anywhere, anytime,” said Amy Bunszel, vice president of AutoCAD products for Autodesk. “These files are often large and highly detailed so having the thin and light iPad with its Multitouch display, integrated camera and all-day battery life, is a real advantage for iPad users to view, edit and share their AutoCAD data.”
“The features and capabilities of iPad give us the ability to set a new standard for multitrack recording and editing on a mobile device,” said Rim Buntinas, WaveMachine Labs’ CEO. “Users of the Auria app can play 48 mono or stereo 24bit/96 kHz tracks simultaneously, record up to 24 of those tracks simultaneously, and also edit and mix with familiar tools. With its portability and all-day battery life, iPad has revolutionised recording for audio professionals allowing artists to record anywhere.”
“The bottom line for our customers is winning football games, and iPad running our GamePlan solution unquestionably helps players be as prepared as possible,” said Randall Fusee, Global Apptitude Co-Founder. “The iPad’s unbeatable combination of security, being thin and light, having an incredible Retina display and also being powerful enough to handle large amounts of data enables us to deliver a product that takes film study to a new level and ultimately gives our users the best opportunity to prepare, execute and win.”
The fourth generation iPad features a gorgeous 9.7-inch Retina display, Apple-designed A6X chip, FaceTime® HD camera, iOS 6.1 and ultrafast wireless performance**. iOS 6.1 includes support for additional LTE networks around the world***, and iTunes Match℠ subscribers can download individual songs to their iOS devices from iCloud®.
iPad runs over 800,000 apps available on the App Store℠, including more than 300,000 apps designed specifically for iPad, from a wide range of categories including books, games, business, news, sports, health, reference and travel. iPad also supports the more than 5,000 newspapers and magazines offered in Newsstand, and the more than 1.5 million books available on the iBookstore℠.
Pricing & Availability
The new 128GB versions of the fourth generation iPad will be available starting US Tuesday, 5 February, in black or white, for a suggested retail price of SG$1,048 inc. GST for the iPad with Wi-Fi model and SG$1,218 inc. GST for the iPad with Wi-Fi + Cellular model. All versions of the 128GB iPad will be sold through the Apple Online Store (www.apple.com/sg) and select Apple Authorised Resellers.
*1GB = 1 billion bytes; actual formatted capacity less.
**Network speeds are dependent on carrier networks. Check with your carrier for details.
*** Information about LTE carriers can be found at www.apple.com/ipad/LTE.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.