Jabra today launches a new global company brand profile “Jabra YOU’RE ON”. According to Jabra, because of the blurring of Business and Consumer Solutions, the new brand identity makes Jabra more relevant to individuals in companies and across all our business segments.
Here is the official Press Release or you can check the new revamped website, “http://www.jabra.com”
Press Release
Jabra Customers Take Center Stage
in New Company Brand Profile
Jabra, the recognized world leader in innovative, high quality headsets and speakerphones, today announced the launch of a new global company brand profile. “Jabra YOU’RE ON,” a branding makeover and reinvention of the Jabra brand, is being rolled out worldwide beginning today and is accompanied by a new online hub at www.Jabra.com to both connect with users and respond to customer and market demand.
“As the line between Business and Consumer Solutions is becoming more and more blurred, we wanted to create a brand identity that makes Jabra more relevant to individuals in companies and across all our business segments. It’s a strategic business move that is firmly anchored in our overall business strategy and our constant ambition to fulfill and exceed market expectations,” explains CEO of Jabra and main visionary behind the project, Mogens Elsberg.
With the new brand profile, Jabra has redefined its value proposition to fit a market that is constantly changing. A leading technology company known for its rich heritage and focus on research and development, Jabra today delivers much more than just hardware. ‘Jabra YOU’RE ON’ underlines the Company’s worldwide mission to help customers fully explore the freedom of movement made possible by new technology. Using this knowledge, Jabra is able to deliver solutions to match the evolving needs of its customers and reshape the ways we work, play and live.
A key element in the new Jabra brand profile is a redesign of the Company’s online presence. The new Jabra.com takes online communication to a new level by targeting user needs using a wide range of digital tools and social media. The goal is to better connect with users and allow Jabra to learn and collect more data on user behavior, ultimately using that knowledge to present relevant solutions while further improving customer satisfaction by delivering second-to-none online support. Examples of that dedication are new how-to product videos that provide on-the-spot support and troubleshooting for customers.
‘Jabra YOU’RE ON’ was developed via thorough market perception surveys and aims to empower users to do exactly what they want and need, without having to worry about the device they are using or understanding the technology involved. ‘Jabra YOU’RE ON’ puts the individual in the center, connecting people emotionally to a dynamic brand and enabling and expressing what Jabra is all about.
Issued by H2PC Asia on behalf of GN Netcom Asia Pacific
[ad#img]