LG today Announces the Global Launch of 3D World on 3D Smart TV

LG today announces the global launch of 3D World. LG customers will be able to access premium 3D content via “card” on the Home Dashboard in nearly 70 countries. Not sure if Singapore is able to get the premium content or not. More information after the break.

LG ANNOUNCES GLOBAL LAUNCH OF 3D WORLD,

NEXT GENERATION PREMIUM 3D CONTENT SERVICE

3D World to Improve Access to High Quality 3D Content for

LG Customers and Boost Efforts to Increase 3D Content Collaboration

SINGAPORE, Apr. 16, 2012 – LG Electronics (LG) announced the worldwide opening of 3D World, a premium content service that will be available to LG’s CINEMA 3D Smart TV users in nearly 70 countries. With DNA from LG’s original 3D Zone Smart TV app launched last year, 3D World gives LG customers access to an expansive selection of high quality 3D content via a “card” on the Home Dashboard.

3D World allows customers the ability to search through high quality 3D content across numerous content categories such as entertainment, sports, documentary, kids, and lifestyle. Once the content is selected, LG’s CINEMA 3D Smart TV brings it to life in beautifully rendered 3D images. The action scenes in sports become more dynamic and exciting, documentaries more realistic, educational videos in the kids’ category more captivating.

Whether it’s cooking, travel, fashion or any other interest, there’s something for everyone. In addition to the content, LG plans to pursue further collaborations with global 3D content providers in order to bring the most sought after 3D content to LG customers.

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3D World is a critical part of LG’s long-term strategy which includes controlling more of the 3D ecosystem that CINEMA 3D owners experience,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “With the global roll-out of 3D World, LG is demonstrating its commitment to providing diverse, high quality 3D content.”

3D World will be offered in app-format for CINEMA 3D Smart TVs that were produced in 2011, while 2012 models will use the streamlined card system on the Home Dashboard.

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. With 117 operations around the world, LG achieved global sales of USD 49 billion (KRW 54.26 trillion) in 2011. LG is comprised of four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions – and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is a top global player in televisions, monitors, commercial displays, audio video systems, personal computers and security systems. The company constantly pushes the technological boundaries to create feature-rich devices with stylish designs that meet global consumer needs. LG’s consumer products include CINEMA 3D Smart TVs, OLED, UD TVs, and IPS monitors as well as home theater systems and Blu-ray Disc™ players. LG’s commercial, or B2B, products include digital signage, video conferencing systems and IP security cameras.

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About LG Electronics Singapore Pte Ltd

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Readers’ Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. Committed to bringing innovation to the country, LG Electronics Singapore has the Asia’s first LG iconic store, LG Live, at Marina Bay Sands. For more information, please visit www.lg.com/sg.