Sony today introduces TX200V, WX70 and WX50 Cyber-shot Camera

Sony today introduces 3 cameras, TX200V, WX70 and WX50. One of the more good looking one is TX200V. These 3 cameras are available in Asia Pacific from March 2012. Specifications after the break.

Cyber-shot™ TX200V

Sony Introduces New Cyber-shot Cameras with High-resolution Sensors, Enhanced Low-light Performance and Fast Auto Focus

  • Combination of newly-developed 18M pixel image sensor and advanced BIONZ achieves extremely low noise with super high resolution (Cyber-shot™ DSC-TX200V)
  • Enhanced Auto Focus feature which broadens photo opportunites even in low light settings(Cyber-shot™ TX200V)
  • Evolved image stabilisation  for still picture shooting (All models)

 (SINGAPORE, 30 JANUARY 2012)– Sony is redefining photography with the release of three new compact cameras.

The combination of Sony’s Exmor R™ CMOS Sensor and the advanced high-speed BIONZ imaging processor capability on the TX200V, WX70 and WX50 enables advanced noise reduction while ensuring high quality and advanced performance during high-sensitivity shooting.

Never miss a memorable moment like a child’s smile or a bird’s flutter with the enhanced Auto Focus function. A key feature found in the TX200V, users will be able to bring subjects into sharp focus at speeds of approximately 0.25 seconds,[1] even in dimly lit environments. Under bright conditions, the auto focus speeds are capable of reaching 0.13 seconds[2] for capturing those fast moments.

Need a camera for the next hiking trip? The TX200V is equipped with GPS and Compass functions and also supports GPS log recording, allowing outdoor enthusiasts to display shooting location and lens direction, as well as track journeys on a map to expand their photo viewing pleasure. The camera’s high resistance to water, dust and low temperatures make it the perfect companion in almost any type of environment

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Cyber-shot™ WX70

The TX200V, WX70 and WX50 cameras leverage upon the Extra High Sensitivity technology to deliver clearer, more stunning images even in dark settings. Maximum sensitivity is now boosted to ISO 12800, giving more opportunities for spontaneous handheld shooting without flash[3].

The Optical SteadyShot image stabilisation feature on all three models also promises clearer handheld images with less blur. Camera shake makes zooming and shooting difficult because it hinders composition and can result in blurred photos. The improved feature overcomes camera shakes at long focal lengths where this problem is more noticeable.

To get the best possible settings for the next photo opportunity, the TX200V comes with Photo Creativity interface which allows users who are unfamiliar with camera jargon and detailed settings to shoot more intuitively and creatively by checking how settings affect images in the display.

Watercolor Effect                                                                 Illustration Effect

See images come to life with the new Picture Effect modes (Watercolor and Illustration) found in all three models which allow easy ‘in-camera’ creation of artistic images. Users are also able to enhance their photos with other effects such as HDR Painting, Miniature, Toy Camera, Partial Color, and Soft High-key, with no PC or editing software required. The cameras are also equipped with the Intelligent Sweep Panorama feature, which supports Face Detection and Motion Detection, to capture wide panoramas in one wide-angle shot.

“These three cameras reinforce Sony’s commitment towards innovation and our on-going promise to develop cameras that are a combination of design, performance and functionality,” said Aoki Yosuke, General Manager, Personal Imaging and Sound, Asia Pacific.

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The new Cyber-shot™ TX200V, WX70 and WX50 digital compact cameras by Sony are available in Asia Pacific from March 2012.

— End —-

Specification Sheet

* Higher ISO settings than [ISO6400] are achieved using [Clear Image Zoom] technology and overlay burst shooting

About Sony Electronics Asia Pacific Pte. Ltd.

Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation.  It serves as the regional management and marketing headquarters for Sony’s consumer as well as broadcasting and professional products, overseeing Asia Pacific, Middle East and Africa regions. For more information on Sony’s products and services in Asia Pacific, please visit

About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately US$86.5 billion for the fiscal year ended March 31, 2011. Sony Global Web Site:

About make.believe

“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolises the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

[1] At 3EV based on Sony measurement. Speed may vary depending on shooting conditions.

[2] Based on Sony measurement.  Speed may vary depending on shooting conditions

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[3] Higher ISO settings than [ISO6400] are achieved using [Clear Image Zoom] technology and overlay burst shooting