Craig “Crowie” Alexander Teams with Jabra to Design Active Lifestyle Products

Jabra is teaming up with 2 times (2009, 2010) Iron  Man Singapore Champion, Craig “Crowie” Alexander to design products for Active Lifestyle. He was at CES 2012 as the spokesperson for Jabra. BTW, he is wearing (in the picture) Jabra SPORT that has Military Grade Rain, Dust and Shock protection, IP54 certification.


Jabra teams up with Two-Time Ironman Singapore Champion Craig “Crowie” Alexander to Design Products for Active Lifestyles

Reigning World Champion says Jabra products “just gets it”, ensure he’s motivated, entertained and stays connected amidst crazy training schedules

Singapore, 13 January 2012 – Jabra, a world leader in creating hands-free communications solutions, has partnered with five-time Ironman World Champion, Craig “Crowie” Alexander as spokesperson for Jabra’s sports product line and as a consultant for future product development.

Fresh from his recent victory at the hardest one day endurance event in the world, the Ironman World Championship in Hawaii, Craig Alexander was on-hand at this week’s Consumer Electronics Show (CES) to showcase Jabra’s recently launched sports product line, which includes the Jabra SPORT Bluetooth stereo headset.

“I am so happy to be teaming up with a company like Jabra that just gets it and creates awesome, durable products for athletes like myself,” said Alexander. “Between the countless hours of intense training getting ready for my next competition and the crazy travel schedule, Jabra’s products have really helped me stay connected with my friends and family and helped keep me motivated and entertained.”

Launched last quarter in Singapore, Jabra SPORT is a tough Bluetooth stereo headset that streams music and calls wirelessly. The product is designed to deliver great music for training sessions, workouts, or any other recreation and outdoor activity and features a category-first built-in FM radio, A2DP technology, and powerful bass to help energize workout performance. The SPORT’s exterior has standard rain, dust, and shock resistant certification, and a wind-shielded microphone, so users don’t need to hold back during their workouts on account of their headphones.

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Retailing online and at stores

Jabra SPORT retails for S$148 at Challenger stores, Apple premium resellers: Epicentre, Nubox, Digi Lifestyle, Apple Shops at Best Denki and other authorized Jabra resellers. The Apple-certified Jabra Sport at S$168 is available from Apple Online Store.

Hailing from Australia, the 38-year old Craig Alexander is also two-time champion of the Aviva Ironman 70.3 Singapore triathlon in 2010 and 2009. Whether running or biking, Alexander is a fierce competitor who faces varying degrees of athletic challenges that test his strength and stamina. Tough, strong and durable – like the Ironman – Jabra products have a secure fit to get you through any challenge, hassle-free. Crisp and clear sound will further ensure you stay focused and motivated until you cross the finish line.

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