Sony introduces a new range of memory cards, XQD memory cards (QD-H32/H16), that is more rugged and has faster transfer speed. It is catered for the photo enthusiasts and professional photographers. From what I know, only Nikon D4 has this slot. Mark my words, it will be all over the place shortly. The H-Series XQD memory card will be available from all Sony authorised dealers from February 2012.
Sony Introduces Industry-Leading XQD™[1] Memory Cards
New memory card is capable of 1Gbps (125MB/s)[2] of ultra fast write speed
(SINGAPORE, 6 JANUARY 2012) – Sony today announces the new XQD memory cards (QD-H32/H16), which allows for outstanding ultra high-speed data transfer up to 1Gbps (125MB/s, write and read). The XQD memory card H-series provides photo enthusiasts and professional photographers with more shooting possibilities as well as the ability to capture up to approximately 100 frames in RAW format[3] in continuous shooting mode when used with XQD compatible high-end DSLR.
Featuring an original and intelligent controller from Sony and adopting PCIe interface[4], the XQD memory card also possesses optimised flash memory to enable high-speed data processing, resulting in faster write speed and performance that cannot be achieved by conventional CompactFlash cards. With its ultra high write-speed performance, the XQD memory card can record approximately up to 100 frames in RAW format3 in continuous shooting mode when used with Nikon’s new DSLR “D4”.
The H-series also allows for reliable data recording using wear levelling technology to equalise the rewrite frequency on the card, as well as error correction code and data refresh function to minimise defect risks.
“Sony is proud to be at the forefront of technological innovation with the new XQD memory cards, and we are excited about the new possibilities it can offer,” said Takemura Takayuki, Deputy Director, Sony Electronics Asia Pacific – Consumer Business Group, Recording Media & Energy. “With blazing fast data transfer rates of up to 1Gbps, the XQD memory card enhances high-resolution images, giving high-end DSLR users the capability to capture every moment in the highest quality possible.”
Also being launched by Sony is a USB 2.0/3.0 compatible XQD card reader (MRW-E80) that fully utilises the new memory card. Using the XQD High Speed Driver software that can be downloaded for free from the Sony website, users can quickly and easily transfer large quantities of very high capacity data to their PC. In addition, an XQD ExpressCard Adapter (QDA-EX1) will be available for use with computers with an ExpressCard™ 34 card slot.
To address additional requirements from the high-end digital imaging market, Sony has plans to enhance its XQD memory card offering in the future. For more information, please refer to this website: http://www.sony.net/Products/
Available in 16GB and 32GB variants, the H-Series XQD memory card will be available from all Sony authorised dealers from February 2012.
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About Sony Electronics Asia Pacific Pte. Ltd.
Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation. It serves as the regional management and marketing headquarters for Sony’s consumer as well as broadcasting and professional products, overseeing Asia Pacific, Middle East and Africa regions. For more information on Sony’s products and services in Asia Pacific, please visit www.sony-asia.com
About Sony Corporation
Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately US$77.5 billion for the fiscal year ended March 31, 2010. Sony Global Web Site: http://www.sony.net/
About make.believe
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolises the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.
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