American Express is kicking off a virtual reality game in Singapore starting tomorrow (6th January 2012). You will need to download an app, Point Rush, from Apple App Store.
Points Rush is the Company’s latest initiative to promote the American Express® Rewards Card which allows Cardmembers to choose their Favourite 5 places to shop, dine and spend and rewards them with 50% more bonus points each time they spend at these Favourite places. A whopping one million Membership Rewards points and other attractive prizes are waiting to be won in this challenge!
“American Express Rewards Card is all about showering our Cardmembers with Membership Rewards points from our generous Membership Rewards programme. The Points Rush challenge is an excellent way to offer firsthand experience to simulate how easy it is to accumulate Membership Rewards points as you charge all your spend on the Rewards Card” said Ms Yoshimi Nakajima, Singapore Country Manager for American Express, “An interactive, fun and action-packed approach, Points Rush is a fine example of the Company’s commitment to continually engage Cardmembers and reach out to consumers in this age of the digital era.”
How to Play
- Download ‘Points Rush’ from the App Store. Connect to Facebook and invite your friends to join!
- Check the game map regularly and be the first player near the location to grab the pins.
- Once you’re close enough to an available game pin, tap on the grab button to grab the game points before anyone else!
- Move on to the next nearest pin and grab as many game points as you can to win great prizes! Keep track of your score from the Leader board on the App.
BTW, The Mobile Agency behind the campaign is Monterosa Singapore. Here is a video to show you how the game is played.