53% of e-Mobile Population in SEA are Apple Fans

Interesting information on the widespread of Apple products in the SEA region. Based on the report, 53% of the e-mobile population are Apple fans. More information after the break.

Market Share of Apple’s Mobile Devices in South East Asia in the Month Ending October 2011, based on Effective Measure data.

Good Apple: 53% of South East Asia’s e-Mobile Population Use iPad, iPhone, iPod Touch

2011-12-13 09:00

Apple mobile devices, especially iPad, widely used across region

SINGAPORE, Dec.13, 2011 /PRNewswire-Asia/ — Effective Measure, the leading provider of digital media planning solutions in emerging markets, today released data reporting Apple’s significant market share in South East Asia (SEA) during the month ending October 2011. The data showed that Apple mobile devices including iPad, iPhone and iPod Touch are used by 53.1 percent of the SEA e-mobile population.

  • Apple SEA Market Share

11.8 million Internet users, attributing to 53.1 percent of the SEA e-mobile population, used leading Apple mobile devices such as iPad, iPhone and iPod Touch, in the month ending October 2011. Apple has the greatest market share in Thailand and Singapore, used by over 70 percent of the local e-mobile population. Apart from Singapore, where iPhone emerged as the most used Apple device with 37.51 percent share, iPad has the highest usage compared to other mobile devices in all other SEA countries.

  • Top Manufacturers of Mobile Devices

In the month ending October, 14.6 million e-mobile users, accounting for 65.7 percent of the SEA e-mobile population, used mobile devices manufactured by Apple, RIM, Nokia and Samsung. Blackberry ranked third with 6.9 percent share, while Samsung rounded off the list with a collective 2.6 percent share.

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Information generated for this document is based on Effective Measure’s mobile data on SEA’s online population in the month ending October 2011.

The SEA countries measured:

  • Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam

About Effective Measure

Effective Measure is the leading provider of digital media planning solutions in the emerging markets, bringing best practice online measurement data to premium publishers, platforms, agencies and advertisers. Our products and services offer media planners invested in Oceania, South East Asia, Middle East North Africa and South Africa, a clear insight into the state of the Internet and the ever-growing digital population.