DEAL today launches Shoppergasm, a Jackpot-like game that allows users to win DEAL credits ($5, $10 or $40), as well as DEAL vouchers, including spa treatments, lifestyle activities and travel deals. PR after the break.
DEAL.COM.SG LAUNCHES SHOPPERGASM, A NEW FACEBOOK GAME
APPLICATION TO BETTER ENGAGE WITH ITS CUSTOMERS
Shoppergasm is a Facebook Application that rewards players with DEALs, prizes and surprises. A jackpot-concept game, Shoppergasm allows every Facebook user in Singapore a chance at winning DEAL rewards at no cost! Shoppergasm is DEAL.com.sg’s way of rewarding our fans – we are the real DEAL.
Singapore – 26 September, 2011 – One of Singapore’s first and largest daily deals site, DEAL.com.sg (DEAL), launched its reward-based Facebook game application, called Shoppergasm today (http://apps.facebook.com/shoppergasm/). Through Shoppergasm, DEAL aims to engage closer with new and existing users, encourage viral marketing of its daily deals site and reward loyal customers. In this manner, DEAL will enhance its status as Singapore’s e-commerce market leader, through the world’s most popular social media platform.
“DEAL.com.sg has pioneered the group buying culture in Singapore, and we are constantly developing new initiatives, to provide our customers with innovative and engaging experiences. The launch of Shoppergasm is a chance for us to reward not only our DEAL customers but to also reach out to everyone in Singapore who are looking for the best deals at unbeatable prices,” said Patrick Linden, Chief Executive Officer of DEAL.
Shoppergasm is a jackpot concept game, where users receive 20 tries a day, to press the lever, hoping to receive one, two or three DEAL genies. Winners can take home DEAL credits ($5, $10 or $40), as well as DEAL vouchers, including spa treatments, lifestyle activities and travel deals. On average, 5-10 winners will receive Shoppergasm prizes every day. And on certain random occasions, DEAL will put a grand prize up for grabs, including an iPad2 or a Macbook Prof. DEAL began a pilot phase of Shoppergasm from May to June 2011. It quickly attracted over 6,000 players within the first few weeks of its pilot. Feedback and trends gathered from Shoppergasm’s early players have enabled DEAL to fine-tune the game further.
DEAL has been heralded as one of the most promising start-ups in Asia, and its meteoric rise has indeed been extraordinary. In just over one year, the company has amassed the largest following on Facebook within the industry, with a growing fan base of over 136,000. Being an online platform, DEAL adopts a friendly customer-centric approach on the social media platforms. This includes having transparent customer relations feedback channels and actively encouraging customers to share their DEAL experiences online, which leads to a better customer experiences. This open-door policy is an initiative DEAL champions to ensure total customer satisfaction.
The launch of Shoppergasm is the latest initiative in DEAL’s strategy to delight social media users, who are keen on winning the best DEALs. With this new initiative, one has to wonder what else is buzzing with DEAL!
Established in 2010, DEAL.com.sg has become Singapore’s Number One online shopping platform, offering what its customers love to have at the best price. DEAL remains unrivalled in providing both customers and merchants with unique experiences in Singapore. The company values the remarkable partnerships it has with merchant partners and takes pride in passing the great savings directly to its valued customers. In 2010, DEAL won the Red
Herring Asia 100 award.
At zero risk, DEAL’s reputable merchants gain new customers through these partnerships, recognizing the benefits of being featured on DEAL.com.sg. The invincible DEALGuru welcomes interactions through Facebook and followers on @DEALGuruSG!