In a joint collabration, Japanese Virtual Pop Star, Hatsune Miku will be performing “live” on stage in 3-D with the 2011 Toyota Corolla in Augmented Reality (AR). You can also do so by printing out the ToyoTag (her virtual stage) to experience it.
BTW, this is is for Toyota Motor Sales (TMS), USA. However, you can still get the app in the Apple App Store. And it should be available for Android market. Here is what you will see with the AR.
Seems like there are a lot of commercials related to her and Toyota.
To download the ToyoTag, go to this website.
Read the below for the PR.
Japanese Pop-Star Hatsune Miku Comes To Life With Augmented Reality
iOS & Android users get treated to a live performance from everyone’s favorite Japanese aqua-haired internet sensation with the latest application from Toyota.
San Francisco, September 19th, 2011 – metaio in partnership with Toyota Motor Sales (TMS), announced today that Hatsune Miku, Japan’s most popular virtual pop-star, will perform “live” on stage in 3-D with the 2011 Toyota Corolla in her own Augmented Reality (AR) experience. The experience is available through the free Toyota Shopping Tool App in the iTunes App Store and the Android Market.
Hatsune Miku is a fully synthesized vocal and visual character created by Crypton Future Media, Inc. in 2007. Her voice has been featured in more than 100,000 user-generated songs and videos. Toyota chose Hatsune Miku as the official representative of the 2011 Corolla because they both realize big dreams in compact packages. The best-selling compact car, Corolla’s updated exterior and interior design and technology features allow it to stand out from the compact vehicle category, much like Hatsune Miku does in her field.
Smartphone users can download the app and follow the instructions on “ToyoTag”, a special 2D barcode solution created specifically for this experience. The ToyoTag acts as a virtual “stage” where the 3-D Hatsune Miku performs “live” alongside her favorite car, the 2011 Toyota Corolla.
Toyota wanted to utilize the most advanced technology to allow consumers, Corolla lovers, and devoted Hatsune Miku fans alike to interact with the best-selling compact car and the blue-haired songstress in a completely new way. Users can even take photos with Hatsune Miku and share them directly with their friends after the show finishes. Using advanced image recognition technology, metaio is able to recognize and track any image and overlay interactive digital and 3-D content- in this case, the popular Hatsune Miku and the best-selling Toyota Corolla. “The Hatsune Miku AR experience is an entertaining, interactive way of engaging Toyota fans,” says Toyota Motor Sales Digital Marketing Manager, Michael K. Nelson. “metaio is a great partner for Toyota in working towards wider-scale applications of AR in the auto industry. We’re very excited about the future opportunities.”
Toyota integrated the experience into their #1 app through metaio’s junaio Plugin, a way to take content from the metaio’s free mobile application, junaio, the world’s most advanced AR browser, and put it directly into an existing Android or iOS app. “The junaio Plugin provides a convenient and efficient solution in taking existing mobile apps and integrating rich, robust AR functionalities like this Hatsune Miku Corolla experience,” says Lisa Murphy, project lead and metaio Sr. Business Development Manager. “I am thrilled that we were able to work with Toyota to take the virtual Hatsune Miku and make her a reality. We look forward to working together with Toyota in the future to make augmented reality an integral part of the customer purchasing experience.”
metaio is pleased to continue to build on the idea that Toyota Corolla and Hatsune Miku realize big dreams in compact packages by bringing such a large experience to the convenience of Toyota’s existing mobile application.
The ToyoTag will be available to download and print out at http://www.toyota.com/corollamiku
Learn more about The Toyota Shopping Tool, metaio and junaio
- Read the blog post on the Augmented Blog
- Visit metaio.com
- Download the Free Toyota Shopping Tool For iOS
- Download the Free Toyota Shopping Tool for Android (Hatsune Miku Experience coming soon!)
- Download junaio for iOS
- Download junaio for Android
About Toyota Motor Sales, USA
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 1.76 million vehicles in 2010. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion. For more information about Toyota, visit www.toyota.com , www.lexus.com, www.scion.com or www.toyotanewsroom.com.
[ad#img]
[ad#boxlist]