Remember the blog post about Panasonic Asia “You’re Under Arrest” Campaign? Here is the official Press Release. It is great that you can “arrest” your friends but at the same time, your friend and yourself can learned something about the environment and how our action(s) affect it.
PANASONIC ASIA’S ‘YOU’RE UNDER ARREST’ CAMPAIGN LAUNCH CHAMPIONS FAN-TO-PEER EDUCATION
ASEAN Facebook-focused eco campaign encourages consumers to share eco tips amongst personal social networks
5 September 2011, Singapore – Panasonic Asia Pacific (“Panasonic”) recently announced the launch of a new eco campaign, ‘You’re Under Arrest’ following the huge successes of the ‘Channel E’ and ‘Make A Change’ campaigns on Facebook – www.facebook.com/panasonicasia
The new eco campaign embraces Panasonic’s vision that consumers should lead a more environmentally-friendly lifestyle. By encouraging consumers to adopt eco-friendly habits, Panasonic aims to transform its followers into eco-champions who will in turn encourage members of their social circles to do likewise. The campaign aims to raise awareness of environmental issues through popular social media platform, Facebook.
“You’re Under Arrest is an interactive and personal way for our 115,000 fans to spread Panasonic’s eco messages to their peers,” said Evelyn Wee, Marketing Communications Manager, Panasonic Asia Pacific. “In line with Panasonic’s ‘eco ideas’ declaration in Asia Pacific, our use of social media platforms is ideal and effective in generating exponential awareness and inculcating environmentally-friendly habits.”
‘You’re Under Arrest’ takes it a step further than Panasonic’s past eco campaigns by getting fans personally involved in taking active steps toward generating and spreading awareness in helping the environment. The campaign is modelled after a court session where fans can put their peers on ‘trial’ for an environmental crime. Through a fun and interactive mechanism, the campaign leverages Facebook’s extensive reach to spread Panasonic’s eco messages virally through the social networking site’s sharing mechanisms.
Panasonic’s eco social media campaigns – ‘Make A Change’, ‘Channel E’ and ‘You’re Under Arrest’ – have to date, already garnered 115,000 Facebook fans. The fanbase continues to see steady growth making Panasonic the largest and fastest growing social media community globally.
‘You’re Under Arrest’ campaign is being executed by integrated engagement agency, Accomplice, and digital public relations leader, XPR.
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About Panasonic
Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.42 trillion yen (US$79.4 billion) for the year ended March 31, 2010. The company’s shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE: PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company’s website at http://panasonic.net.
About Panasonic Asia Pacific
Panasonic Asia Pacific has 48 manufacturing sites in seven countries in the region, which is a key hub for Panasonic’s global production activities. Based in Singapore, Panasonic’s Asia Pacific headquarters also promotes environmental conservation initiatives and encourages the adoption of environment-friendly products through public eco-awareness campaigns designed for each country in the region. On a broader scale, Panasonic Asia Pacific has specific goals to reduce its regional carbon dioxide emissions footprint in support of Panasonic’s global eco initiatives.
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