This is an innovative advertisement campaign from McDonald in Stockholm. They have made the giant billboard interactive. Play a game on the billboard using your phone. Last 30 seconds and you win yourselves a prize.

To play the game, you must in the vicinity to see the Billboard. Actually, they will detect your location before they allow you to play. Next, go to their website (need app needed to play the game).

Click Here to Game website

Choose your prize and start playing. If you last 30 secs, you win. They will let you know how to collect the prize. Watch this video.

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