Attended LG Live opening at Shoppes at Marina Bay Sands. It is touted as the first Iconic Store globally. Yes, the first of its kind worldwide and it is here in Singapore.
LG BRINGS TECHNOLOGY TO LIFE AT LG LIVE @ MARINA BAY SANDS, ITS FIRST TECHNOLOGY SHOWCASE GLOBALLY
LG celebrates 53 years of innovation by opening its first iconic store in Marina Bay Sands, Singapore
SINGAPORE, May 20, 2011 – LG Electronics (LG), a global leader and technology innovator in consumer electronics, today announced the opening of its first iconic store globally, LG LIVE @ Marina Bay Sands. Located at the glitziest of venues in Singapore, LG LIVE @ Marina Bay Sands will give the public an exclusive peek into the innovation and cutting edge technologies employed in LG’s extensive collection of products.
“The state of the art technologies behind all our products, be it on something seemingly simple like a mobile phone or the latest 3D television, is a result of millions of dollars invested on research, coupled with thousands of hours spent by our engineers.” said Mr James Park, Managing Director of LG Electronics Singapore. “LG LIVE @ Marina Bay Sands will be the perfect venue for the public to not only marvel at our stylish designs, but also understand the innovative technologies powering all of our creations.”
LG LIVE @ Marina Bay Sands offers consumers a spectacular experience with an immersive in-store experience that promises to dazzle and delight. At over 4,058 square feet, the store showcases the smartest and most innovative consumer electronic products designed to enhance the lifestyles of today’s sophisticated consumers.
Open to the public, LG LIVE @ Marina Bay Sands is stylishly designed to reflect LG’s simple yet stunning design philosophy, and offers visitors a chance to immerse themselves in the LG lifestyle. Visitors will be able to interact and engage with the many technological displays and witness for themselves how technology enhances their lives.
Also, on display will be a wide range of LG products ranging from the latest innovations to limited edition models that are not available in Singapore. Also on display will be some prototypes which may never see mass production, but offer a glimpse into the future of consumer electronics and technology.
“The new 6 Motion feature available only in LG washing machines, treats fabrics with the gentleness of traditional hand washing, but delivers cleanliness only possible from a machine. One of the interactive cross section displays at LG LIVE @ Marina Bay Sands will help consumers understand what makes such ingenuity possible.” said Arthur Huang, Vice President of Sales & Marketing at LG Electronics Singapore. “We encourage families to come together and celebrate over 50 years of innovation with us, experiencing for themselves why LG makes life good.”
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About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Readers’ Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. Committed to bringing innovation to the country, LG Electronics Singapore has the Asia’s first LG iconic store, LG Live, at Marina Bay Sands. For more information, please visit www.lg.com/sg.
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