Starbucks officially launches its mobile app in all US stores. Customers can now pay their coffee country-wide using a mobile app that is available on iPhone, iPod Touch or BlackBerry. And YES, it is only available in US.
It is sad that this service is only available in US. So, for those in Singapore, you will just have to use that Starbucks card (for now). I hope that Starbucks Singapore realized that there are many people who loves their drinks and there are potential to use such feature here.
Currently, our Starbucks card can only be topped up in Starbucks and truthfully speaking, I don’t think it is efficient. If I want to top up the card, I would hog up the line. I went to Starbucks Singapore website. It seems that a top up system (online) is coming soon. Hopefully, we can see it soon.
Anyway, this post is about the new Starbucks mobile app. Here is the video on how the Starbucks mobile app work. Just wonder why they did not include Android OS in their app.
If you wish to read, here is their Press Release
Mobile Payment Debuts Nationally at Starbucks
The Starbucks Card Mobile App offers customers with BlackBerry smartphones, iPhone and iPod touch the fastest way to pay at nearly 6,800 U.S. company-operated Starbucks stores
SEATTLE, January 19, 2011 – Starbucks (NASDAQ: SBUX) today announced the launch of mobile payment in all U.S. company-operated stores, allowing customers to pay for in-store purchases with select smartphones. Building on the earlier introduction of Starbucks Card Mobile App for select BlackBerry® smartphones, iPhone® and iPod® touch and a successful mobile payment test program, customers now have access to the largest mobile payment program in the U.S and the fastest way to pay at Starbucks. This national program now includes nearly 6,800 company-operated stores and more than 1,000 Starbucks in U.S. Target locations.
In addition to engaging a loyal base of several million cardholders with the offering, Starbucks anticipates mobile payment will be a draw for customers looking to experience the speed, ease and convenience of paying with their mobile phone. “Today, one in five Starbucks transactions is made using a Starbucks Card and mobile payment will extend the way our customers experience and use their Starbucks Card,” said Brady Brewer, vice president Starbucks Card and Brand Loyalty. “With mobile payment, the Starbucks Card platform further elevates the customer experience by delivering convenience, rewarding loyalty and continuing to build an emotional connection with our customers.”
To experience mobile payment at Starbucks, customers just need to download the free Starbucks Card Mobile App for select BlackBerry smartphones, iPhone or iPod touch mobile devices. More than one-third of U.S. Starbucks customers use smartphones, of which nearly three quarters use BlackBerry smartphone or iPhone mobile devices. In addition to the mobile payment capability, the app allows customers to manage their Starbucks Card account, check their card balance, reload their card with any major credit card (iPhone users can also use the PayPal feature), check their My Starbucks Rewards status and find a nearby Starbucks store with the store locator feature.
Customers can pay with their smartphone by holding their mobile device in front of a scanner on the countertop and scan the Starbucks Card Mobile App’s on-screen barcode to make a purchase. Customers have successfully adopted this technology in test markets in Seattle, Northern California, New York and more than 1,000 Starbucks in U.S. Target stores.
Mobile payment is built on the Starbucks Card platform, which continues to experience significant customer adoption. Customers loaded more than $1.5 billion on Starbucks Cards in 2010, an increase of 21 percent over 2009, driven in part by the My Starbucks Rewards program which provides benefits to customers who pay with a registered Starbucks Card at participating stores. With the introduction of the quick and easy Starbucks Card Mobile App and the mobile payment feature, customer will find yet another reason to use their Starbucks Card for payment.
“Mobile payment is just one example of how we’re continually innovating on behalf of our customers to enhance the Starbucks Experience,” said Brewer. “A growing segment of our customers use smartphones, and through the Starbucks Card Mobile App, we’re providing them with the fastest way to pay.”
To download the Starbucks Card Mobile App and check out mobile payment, BlackBerry smartphone users can text the word “GO” to 70845 or visit http://www.starbucks.com/coffeehouse/mobile-apps/starbucks-card-mobile-bb from their device (Standard message and data rates apply.). It’s available for a variety of BlackBerry smartphones including BlackBerry® 8800 series; BlackBerry® Bold series; BlackBerry® Curve™ series; BlackBerry® Storm™; BlackBerry® Storm2™ and BlackBerry® Tour™.
iPhone and iPod touch users can download the app from the App Store at www.itunes.com/appstore/.
Visit www.starbucks.com/coffeehouse/mobile-apps for more information about the Starbucks Card Mobile app and payment system for select BlackBerry smartphones and Apple® iPhone®, iPod® touch.