Levis has done a campaign on their new range of custom-fit women’s jeans call Curve ID. To dramatized the campaign, Levis got 30 models to pose on windows and using their butt to spell out the words.

Moreover, Levis has launched a microsite, Hipmail, that allows you to key in up to 12 letters in English or Japanese. After entering the words, the site will play the video with the models’ butt writing the letters out. Have fun with it.

But first, watch the campaign video.

And here is the Levis Curve ID Microsite.

Click Here to Levis Curve ID Microsite, Hipmail

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(source)