Sony Ericsson launches a new affordable Walkman phone that incorporates Social Networking. Meet Zylo, the Walkman phone that retails at S$298 without contract.
Sony Ericsson announces a new phone which marries iconic Walkman™ functionality with social networking capabilities
- Representing Sony Ericsson’s next generation of Walkman™ phones, Sony Ericsson Zylo™ with Walkman™ offers an affordable entry point into Sony Ericsson’s Communication Entertainment portfolio
9 July, 2010 – Singapore – Available from Sony Ericsson today is a new phone which continues the iconic award-winning* Sony Ericsson Walkman™ phone legacy. With more than 130 million Walkman™ phones sold worldwide, Sony Ericsson now adds the affordable Sony Ericsson Zylo™ to its portfolio of Walkman™ phones – without compromising on features.
Sony Ericsson Zylo™ provides consumers with the best music experience they have come to expect from Walkman™ phones but goes one step further and marries music with social
networking. From Twitter™ to Facebook™, consumers can catch up with friends at just a touch of a button while still listening to their favourite music on the Walkman™ player. Another key function available is TrackID™ – which allows consumers to access the name and artist of a track they hear playing wherever they are. This function has proven popular with music lovers world-wide with 129 million TrackID™ lookups in 2009 alone.
Sony Ericsson Zylo™ also features the human curvature design that is now consistent across the whole Sony Ericsson portfolio. Beautiful and timeless human curvature also incorporates an ergonomic keypad which makes the handset easy to use.
“The Sony Ericsson range of Walkman™ phones has seen tremendous success since it was first launched in 2005 having sold more than 130 million handsets to date – and we are still
seeing a great appetite from consumers. Today’s announcement aims to satisfy this demand by making the Walkman™ phone range available to a wider audience,” said Ong Chim Peng,
General Manager, Singapore, Sony Ericsson.
“By combining the best of the Walkman™ functionality with a wide range of social networking capabilities, Sony Ericsson Zylo™ offers consumers the chance to access and get a taste of
what our Communication Entertainment portfolio has to offer,” concluded Ong.
Sony Ericsson Zylo™ with Walkman™
Bought a song and dying to share it with friends? Consumers can play their favourite tune in the background while chatting away on their handset. The Sony Ericsson Zylo™ with
Walkman™ also comes preloaded with sounds so consumers can pretend they are still at work, walking on the street or in a restaurant. The FLAC format, which debuts on this handset, allows consumers to experience superb sound.
- Iconic Sony Ericsson Walkman™ music player
- Superb sound with clear audio experience
- High definition FLAC format – best sound quality ever on a mobile phone
- TrackID™ – name that tune
- PlayNow™ – shop in a music store 24/7
- Stay connected with Facebook™ and Twitter™
- Share photos on Flickr® and Picasa™
- Upload video clips to YouTube™ with two clicks
Sony Ericsson Zylo™ with Walkman™ supports UMTS HSPA 900/2100 and GSM GPRS/EDGE 850/900/1800/1900.
Sony Ericsson Zylo™ with Walkman™ is available in Singapore in the colours Jazz Black, Chacha Silver and Swing Pink.
The recommended retail price is S$298 without contract.
Log on to The Sony Ericsson Product Blog for more information: http://blogs.sonyericsson.com/products
*W910 Walkman™ phone Best Handset at the GSM Association’s 13th Global Mobile Awards 2008.
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