Designers Ben Wu & Desmond Yang Unveil Cutting-edge Fashion Collection With Samsung

Received a Press Release from Samsung announcing the special design collaboration initiative with renowned fashion maestros, Ben Wu and Desmond Yang, in conjunction with its participation at the Audi Fashion Festival 2010.

DESIGNERS BEN WU & DESMOND YANG UNVEIL

CUTTING-EDGE FASHION COLLECTION WITH SAMSUNG


SINGAPORE, 6 APRIL 2010
– In conjunction with Samsung?s participation at the Audi Fashion Festival 2010, Samsung is pleased to announce the special design collaboration initiative with renowned fashion maestros, Ben Wu and Desmond Yang. The designers have teamed up with Samsung to create the Samsung Wave AFF’10 Fashion Collection – a fashion collection which showcases six design creations, that complements the festival?s Official Mobile Phone, Samsung Wave Smartphone. To deepen the collaboration, the designers have also been invited to present their artistic vision of the 3D HDTV Eyewear.

This design collaboration with Ben Wu and Desmond Yang intensifies Samsung?s continued commitment to fashion and design and heightens its support for local fashion.

Three special limited edition fashion pieces from the Samsung Wave AFF?10 Fashion Collection will feature the “Archetype” series by Ben Wu. Ben shares, “Each of the accessory design is an artwork set to amplify an updated-human-behaviour through interaction with the mobile phone in their everyday lives.” The edgy, progressive contemporary-styled fashion pieces titled “addict”, “fanatic” and a mini top handle-bag named “ethic” are playful architectural designs, resonating the signature archetypical design approach in his craft.

Unfolding a different dimension to the Samsung Wave AFF?10 Fashion Collection is Desmond Yang?s “Wings – Take flight” series. Desmond passionately presents “Soaring”, “Independence” and “United”, three bold and audacious, statement-making fashion accessories. On his inspirations for the series, Desmond says, “I was stirred by the notion of how birds take flight and when their wings flap, they produce winds, which in turn produce waves.” Desmond shares further, “And I believe that the combination of today?s design and technology will allow our local fashion industry to soar to greater heights.”

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“We?re very impressed with how Ben Wu and Desmond Yang have seamlessly woven the idea of a digital lifestyle into beautiful, eye-catching fashion pieces,” remarks Irene Ng, Director of Strategic Marketing, Samsung Asia. “The designers have ingeniously infused the essence of the Samsung Wave into their creations, representing a harmonious dialogue of lifestyle technology, fashion, design and innovation.”

“This collaboration showcases Singapore?s design talents at its best,” she adds.

Available mid–May 2010 onwards, the design concepts and creations will be exhibited at the festival tent lounge of Audi Fashion Festival 2010 for the entire festival week. The Samsung AFF?10 Fashion Collection will be made exclusively available for sale at the Samsung Flagship Store at VivoCity, BenWU boutique at Mandarin Gallery and abyzz by desmond yang boutiques at Orchard Central and Millenia Walk.

SAMSUNG WAVE AFF’10 FASHION COLLECTION

“Archetype” series by Ben Wu
A renowned staunch conceptual designer with an archetypical approach, Ben Wu indulged in human observation of mobile users? lifestyle and the style of the Samsung Wave smartphone to craft his designs.

“My creations are all about aesthetics and inspired by the diamond shapes found on the Samsung Wave smartphone,” Ben explains. “Each of the accessory design actually represents a certain social trend or culture of how people today have integrated the use of the mobile phone into their everyday lives.”

His collection presents an interesting amplified messaged work of art that is stylish, useful, meaningful and most of all, original.

About Ben Wu

benWU, an environmental designer turned fashion designer, is one of the Singapore?s crop of avant-garde trend-setting designers. Bearing influence from his earlier architectural studies, his designs are inspired by contemporary architectural fundamentals that delve into the re-morphing of graphical structures, layers and lines; boldly inventing, redefining, and discovering new ways to interpret feminism. He sees all his collections as a chain of working processes. His design has been showcased in New York, Milan and Paris. Today, benWU focuses on couture creation, hoping to convert more of his inner thoughts of processes to help better define Singapore Fashion Scene.

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SAMSUNG WAVE AFF’10 FASHION COLLECTION

“Wings – Take Flight” series by abyzz by desmond yang

A multiple award-winning designer acknowledged for his infinite creativity and imagination, Desmond Yang took inspiration from the word „wave? and the Chinese saying, “?????”, to produce accessories that were transformational.

“I was stirred by the notion of how birds take flight and when their wings flap, they produce winds, which in turn produce waves,” Desmond shares. “And I believe that the combination of today?s design and technology will allow our local fashion industry to soar to greater heights.”

His collection of fashion accessories represents a combination of power, strength, stamina, grace and intensity, seeking to lift the spirits and moods of those who wear them.

The series of limited edition fashion creations by Ben Wu and Desmond Yang will be premiered first at the Audi Fashion Festival 2010 together with the Samsung Wave smartphone. The collections will then be made available for sale exclusively at the Samsung Flagship Store at VivoCity, BenWU boutique at Mandarin Gallery and abyzz by desmond yang boutiques at Orchard Central and Millenia Walk from mid-May 2010 onwards.

About Desmond Yang

Creative Director Desmond Yang is a wizard at seamlessly fusing edginess with classic form-fitting pieces. His superb tailoring skills make his clothes versatile and multi-functional – taking the wearer from smart-casual to club-chic. Good workmanship and comfortable fabrics form the cornerstones of abyzz, and Desmond is just as comfortable designing fun cocktail dresses as he is designing sleek evening dresses.

About Samsung and Singapore Fashion

Samsung continues to reinforce its commitment to Singapore?s fashion scene through the participation in the Audi Fashion Festival 2010 as its official mobile phone brand, following its sponsorships of Singapore Fashion Festival in 2008 and Audi Fashion Festival in 2009.

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Through cutting-edge fusion of design and technology, Samsung continues to break new ground in mobile phone design to delight style-conscious consumers with the Samsung Wave, announced recently at the Mobile World Congress 2010.

As part of their participation at the Audi Fashion Festival, Samsung will also present the Marchesa fashion show on the 30th April 2010, featuring Korean model Song Kyunga.

This year Samsung also extends its commitment to support local designers as participating sponsor for the Blueprint initiative, a trade fair for Asian designers and a platform created to drive synergy for fashion trade in Asia held in conjunction with the fashion festival.
About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com

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