Fashion Experts Label the New Chocolate the ‘Supermodel’ of Phones

LG New Chocolate phone press release arrived at my mailbox this morning. This LG Chocolate is a 4-inch screen phone. It has tempered glass screen and it is obvious that LG is targetting the fashion world. In the press release, it has all the praises of magazines and fashion editor. Read all about it after the break.

Here are some pics before the press release.

Fashion Experts Label Chocolate the ‘Supermodel’ of Phones

The fashion world falls for LG’s seductive new handset

Singapore, 20 August 2009 – LG Electronics (LG), a global leader and technology innovator in mobile communications, revealed today that style commentators of Vogue, GQ, ELLE, Esquire and Wallpaper* are unanimous in their praise of the new LG Chocolate phone, which they claim evokes the imagery of a breathtakingly svelte supermodel.

At the forefront of the feedback from the fashion experts was the Chocolate’s attractive new shape. The panel of global fashion/lifestyle influencers was glowing in its appraisal of the phone’s beauty, which houses an impressive array of new features such as its 4-inch wide screen and superior functions. The new features highlight LG’s commitment towards innovative designs, as well as the use of new materials, user interfaces and technologies.

Quotes from the fashion editors of top global fashion magazines:

For GQ’s Dylan Jones, the new LG Chocolate proved particularly alluring when he described it as “glossy, chic and thin like a supermodel.” He added, “Its distinctive ratio is a genuine innovation. It has taken conventional mobile design in a new direction. It doesn’t even feel like a phone at all.”

“Initially I was simultaneously seduced and baffled by the purity of the Chocolate’s shape and its incredibly glossy black screen,” said Mansel Fletcher, Style Editor at Esquire. “With design panache, the new Chocolate looks perfect, striking in an understated way.”

“It looks rather like a chic, Art Deco cigarette case,” commented Charlotte Sinclaire, Commissioning Editor at Vogue. “I suppressed a sigh of joy when I first laid eyes on its stunning body. It offers the iPhone some pretty stiff competition. I think I’ve been seduced.”

“An elegant, slightly mysterious modernist sculpture, the new LG Chocolate caused gasps of envy from my fellow diners.” said Tony Chambers, Editor-in-Chief of Wallpaper*. “When ‘sleeping’, the blacked-out LG has the allure of secret service man’s limousine, but when woken, the graphic icons are bright, clear and legible.”

Marissa Bourke, Creative Editor at ELLE was also effusive in her praise of the new Chocolate. “It’s a super chic piece of design that redefines the meaning of discreet luxury. The stimulating wide design scores 10 out of 10 for looks and it feels great in the hand. It’s a must have.”

Full reviews of the LG Chocolate by the fashion editors and more detailed information will be available on the newly opened new Chocolate microsite from September 2 at http://newchocolate.lge.com or http://newchocolate.lgmobile.com.

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