Press Release: HTC Announces Android phone, Magic, Officially with Pricing

Attended the launching of HTC Magic. This is the second Android phone from HTC and first to have the latest Android 1.5 (Cupcake) running in it. Comes in two colour, White and Black.

The media event was fanastic. We were treated to a Magic show. Anyway, I will blog about it later. See the Press Release after the break.

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Press Release

HTC Unveils A New Android-Powered Device, HTC MagicTM

Singapore – 14 May 2009 HTC Corporation, a global leader in mobile phone innovation and design, today unveiled a new Android-powered mobile phone, the HTC Magic. A tablet-style device, with a sleek design and unprecedented compactness for a smartphone featuring the Android platform, the HTC Magic enables a superior mobile internet experience, providing broad flexibility for personalisation via the application-rich Android Market.

Providing broad flexibility for personalization

The HTC Magic has a 3.2” HVGA touch screen display and features a trackball for easy access, a 3.2 mega-pixel camera and GPS. It also provides access to the Android Market, where users can find and download thousands of applications to expand and personalize their phone to fit their lifestyle.

“The HTC Magic embodies the compact style and sophistication for which HTC has come to be known, with the powerful and intuitive internet experience for which the Android platform was designed. The introduction of HTC Magic represents another demonstration of HTC’s leading position in mobile technology, mobile entertainment, and high personalization of mobile devices. It is our ambition to fulfill the needs of various types of customers.” says Peter Chou, president and CEO, HTC Corporation.

Superior support and unbeatable mobile internet experience

HTC Magic features a trackball with zoom in/out function for easy navigation, internet browsing. It also provides popular Google applications such as Google Search, Gmail, Google Calendar and Google Talk.


Multiple email options

The HTC Magic offers a variety of email options such as Gmail, POP3, IMAP as well as Microsoft® Exchange ActiveSynch for email, calendar and contacts synchronization for instant. It helps users to separate their personal and work emails for efficient communication. What’s more, the HTC Magic’s Quickoffice and PDF Viewer provide an easy access to viewing of documents.

Android Market

From the Android Market, HTC Magic users can search, purchase and download thousands of applications such as MP3 applications, calendar, Skype, and mobile phone games to expand and personalize their phone to fit their lifestyle.

Simply Better

HTC Magic is now enhanced with cool HTC goodies like Smart Dialer and a versatile on-screen keyboard. Smart Dialer lets you call people in whatever way you think, by either dialing their phone number or by dialing the first few letters of their name. The versatile virtual keyboard lets you choose your favorite way to type and the predictive text completion helps you write faster than you can finish your thoughts.

Pricing & Availability:

The new HTC Magic will be available from early June 2009 at all authorized resellers at a suggested retail price of S$1,048. Standard retail HTC Magic package will come with a 2GB microSD™ card.

*All prices are subject to pricing policies of individual operators.

About HTC

Founded in 1997, HTC Corporation (HTC) is a global leader in mobile phone innovation and design. Since its establishment, HTC has developed strong R&D capabilities, pioneered many new designs and product innovations and launched state-of-the-art mobile phones for mobile operators and distributors in Europe, the US, Asia and around the world. HTC is one of the fastest growing companies in the mobile device market. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.
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