Motorist, Vent Your Anger At RoadTube

If you are a motorist in Australia, and you are frustrated by roadrage or anything related to the road, there is help. The new website, setup by National Roads and Motorists Association (NRMA), allows motorist to voice their view. To upload the video, they will need to locate the portable booth. More information and press release after the break.

roadtube

Press Release

Press Release: Motoring Advocacy Goes Digital

NRMA Motoring & Services has combined almost 90 years of experience as an advocacy group for motorists with digital technology to launch www.roadtube.com.au

NRMA launched the website as part of its broader Get NSW Moving Again campaign to encourage frustrated motorists to upload videos and blog about the transport and roads issues that annoy them the most and the solutions they want to see to fix the problems.

The website uses the YouTube platform and allows the public to upload their own videos with webcam, hand-held cameras or mobile phones.

NRMA Head of Digital, Stephan Gervois, said RoadTube was NRMA’s latest venture into the digital space following the launch of the on-line Way2Go travel magazine.

“RoadTube opens up a new world for the NRMA in its efforts as an advocacy group for motorists,” Mr Gervois said.

“The US Presidential election showed that the opportunities to build a grassroots campaign via digital communications are limitless. The NRMA has more than two million members and with RoadTube we can mobilise our membership base in a new way.

“RoadTube can be used as a platform for all major advocacy campaigns run by the NRMA.”

To take RoadTube on the road the NRMA has constructed three portable mock “toll booths”, with the public invited to sit in the booth and upload their own videos directly onto the site. The booths are currently being taken on tour across NSW at major transport hubs and shopping centres.

“The NRMA has taken huge leaps in communicating to our members through digital technology and its working – our toll booths will also ensure everyone can have their say,” Mr Gervois said.

“We’re excited about RoadTube because it combines NRMA’s generations-long experience as a voice for motorists with the latest communication tools in a way that is easy and fun.”

To find the booth, click the below link

Click Here to check out the location of the booth
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(source)