Singtel and Ericsson launches the waves of LTE Technology in Singapore today. I was glad to be invited for the launch. There were live demo to showcase the speed and some innovative demonstration on using this LTE technology. Singtel’s 42Mbps network will be ready by second half. Here is the press release.
SingTel and Ericsson ride the waves of LTE technology
First showcase in the region of concurrent next-generation multimedia applications over a single LTE device
SingTel’s 42Mbps network ready from second half of this year
Singapore, 16 March 2010 – Singapore Telecommunications Limited (SingTel) and Ericsson (NASDAQ:ERIC) today unveiled their LTE (Long Term Evolution) technology trial showcase at SingTel’s headquarters, Comcentre. The showcase in Singapore is the first among SingTel Group’s regional LTE trials that aims to better understand the field experience of LTE.
SingTel is also the first in the region to successfully power on air the 42Mbps mobile broadband network at the showcase. Even though the 42Mbps network will be available in the second half of the year, SingTel, together with Ericsson, is already featuring even higher speed technology with LTE – supporting very high speed mobile download and upload on the move. Powered by the latest LTE technology, mobile devices can even support multiple high-bandwidth mobile applications. This is not possible with current mobile broadband speeds.
The objective of the LTE trial is to demonstrate the network capability to industry players like application developers, content providers and game producers so that they can start thinking of breakthrough products and services.
SingTel and Ericsson are showcasing a myriad of next-generation, interactive multimedia applications on the move, such as 3D virtual mapping, voice over LTE, high definition (HD) multiplayer online gaming as well as ‘live’ images with augmented reality, which is an engaging way of superimposing digital information or objects onto ‘live’ images.
Mr Yuen Kuan Moon, Executive Vice President of Consumer, SingTel, said: “This trial gives a glimpse into what the future can offer our customers in the mobile broadband space. We are excited by the breakthrough applications that will be supported on an ultra high-speed and robust mobile network that is able to satisfy consumers’ growing appetite for bandwidth.
“LTE technology will further enrich our customers’ multimedia mobile lifestyle and experience, offering them access to a wide range of 3D and HD services concurrently. SingTel is working closely with our pool of mobile applications developers to turn ideas that work on the latest technology into reality.”
Mr Fadi Pharaon, President and Country Manager, Ericsson Singapore & Brunei, said: “Today’s demonstration is one clear example of how LTE enables richer lifestyle for consumers and businesses alike. Ericsson is proud to be part of this exciting showcase and we will continue to use our leading technology and services to support SingTel in offering even higher quality services and more extensive applications to their customers.”
SingTel’s mobile broadband network will be upgraded progressively over the next 12 – 24 months to be LTE-ready. Commercial deployment is slated to take place in phases, subject to the availability of frequency spectrum and commercial LTE mobile devices.
Business users can also look forward to machine-to-machine (M2M) applications and rich multimedia applications in the cloud. With cloud computing, businesses can use LTE and central remote servers to store rich multimedia data and applications, giving individual users on-the-move constant access to their data as well as business applications without installing them on their devices. Businesses will achieve more efficiencies and cost savings by centralising storage, processing and bandwidth.
Examples of new high-speed mobile broadband applications
i) 3D content and HD video viewing
With the increased mobile bandwidth and connection speeds, users can make use of real-time services such as traffic monitoring applications to view ‘live’ street, traffic or weather conditions of Singapore roads in HD on LTE-enabled devices. Drivers can use such tools to plan their next destination or simply navigate their way around town using a 3D Location Based Services (LBS) map.
Students can also learn on the move by accessing HD videos and sharing information like real-time recording of lectures through video hyper linking.
ii) Augmented Reality
By combining ultra high-speed mobile broadband, users can make use of ‘Augmented Reality’ to view additional information on places and things of interest. For instance, users can simply point at a landmark with any mobile device, and information, digital images or links will be displayed on the mobile gadget.
SingTel is Asia’s leading communications group providing a portfolio of services including voice and data solutions over fixed, wireless and Internet platforms as well as infocomm technology and pay TV. It has a network of 37 offices in 20 countries and territories throughout Asia Pacific, Europe and the United States. Together with its regional partners, SingTel is Asia’s largest multi-market mobile operator, serving more than 285 million mobile customers in eight markets.
Ericsson is the world’s leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company’s portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.
Ericsson is advancing its vision of being the “prime driver in an all-communicating world” through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 80,000 employees generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New York. www.ericsson.com