Here is another Press Release of Wacom Strategy on Multi-touch. Click Here for the Press Release of the Bamboo Series.
Press Release
Wacom presents multi-touch strategy
Latest stage in development marks the company’s transition to the leading
computer interface organisation
Singapore – September 24, 2009 – Wacom today announces the latest step in its brand development with the launch of Bamboo second generation – the company’s first interactive tablet that merges multi-touch functionality with pen tablet technology in a single device. With Bamboo, Wacom addresses new consumers by enabling direct access and easy interaction with digital content. In addition, the introduction of multi-touch illustrates the company’s transition from market leader in specialist pen tablets to the leading interface organisation.
Positioning Wacom among the technology market leaders, Bamboo second generation enables users to interact with computers in an intuitive and more natural way, using pen and touch input. Consumers are now looking for integrated digital lifestyle products that are multifunctional and technically advanced, yet simple to operate. Recent advancements in the market have opened up new ways for end users to interact with digital content. In particular, Apple’s introduction of the iPhone offers a new user interface concept with a new level of interactivity, while Microsoft’s Windows 7 will also provide multi-touch technology.
Wacom’s vision for over 25 years has been to make technology more human, natural and intuitive. Today, this mission fits in with consumers’ desire for a digital lifestyle. The company is committed to developing customer focused interface solutions and will continue to introduce technology for a wide range of system platforms such as mobile and desktop PC.
Masahiko Yamada, President of Wacom, says: “We understand touch and pen not only as another technology competing with other interface solutions, but as a first step into a new scenario of PC, IT and digital lifestyle devices making life more simple and human and supporting the creativity and personality of the user. With the launch of new user interface devices and the building of industry standards that provide leading edge technologies, we expect Wacom to become a mass-market solution provider.
“The characteristics that make us human will continue to manifest in our relationship with technology. Whether technology helps us in attaining what we desire in our lives or not, there is no doubt that it affects the way in which we pursue our goals and inspirations. However, we need to consider these human values against the major transformations taking place. Our relationship with computers has altered dramatically.”
Information about Wacom can be found at www.wacom-asia.com
About Wacom
Wacom Company Ltd., (Tokyo Stock Exchange 6727), is a global company based in Japan with subsidiaries in the United States (Wacom Technology Corporation), Germany (Wacom Europe GmbH), China (Wacom China Corporation), Korea (Wacom Korea Co., Ltd.), Australia (Wacom Australia Pty, Ltd), Singapore (Wacom Singapore Pte. Ltd.), and Taiwan (Wacom Taiwan Information Co., Ltd.). In addition to these subsidiaries, Wacom has affiliate offices around the world to support marketing and distribution in over 150 countries. Founded in 1983, Wacom’s vision to bring
people and technology closer together through natural interface technologies has made it the world’s leading manufacturer of pen tablets, interactive pen displays, and digital interface solutions. The advanced technology of Wacom’s intuitive input devices has been used to create some of the most exciting digital art, films, special effects,
fashion and designs around the world and provides business and home users with their leading interface technology to express their personality. Millions of customers are using its cordless, battery-free, pressure-sensitive pen technology.
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