Today, Apple announces a slew of products but none of them is a surprise to most people. They are, in my opinion, upgrades from the previous models. For example, the iPad is the New iPad, the iPad mini is the All-new iPad mini, Watch Series 7 (upgraded from Watch Series 6), iPhone 13, iPhone 13 mini, iPhone 13 Pro, iPhone 13 Pro Max (upgraded from the iPhone 12 Series).

There are a few other things mentioned like Apple TV+ programs and Apple Fitness+. I do think that Fitness+ is kind of interesting as it is interactive with your Apple Watch, iPhone, or iPad.

Unfortunately, Fitness+ is not available in Singapore even though it has expanded to 21 countries. Fitness+ is currently available in Australia, Canada, Ireland, New Zealand, the UK, and the US. It will be available later this year in Austria, Brazil, Colombia, France, Germany, Indonesia, Italy, Malaysia, Mexico, Portugal, Russia, Saudi Arabia, Spain, Switzerland, and the UAE.

Overall, I love the production value of the Apple Event. Super solid camera works and transitions.
Now, let me organize this post to reflect the hottest items in the announcement, especially the pricing and availability in the Singapore market.
MENU
- Apple iPhone 13 Pro and iPhone 13 Pro Max
- Apple iPhone 13 and iPhone 13 mini
- Apple Watch Series 7
- New iPad
- iPad mini
- A15 BIONIC
- Summary
Apple iPhone 13 Pro and iPhone 13 Pro Max
The Apple iPhone 13 Pro and iPhone 13 Pro Max is an upgrade from iPhone 13 Pro and iPhone 13 Pro Max respectively. It has new cameras and with macro feature. And all cameras have the Night Mode feature now.

Highlights
- ProMotion – depending on the screen activities, the display can adjust automatically between 10hz to 120hz.
- ProRes Video – this is for professional who wanted the maximum video resolution when shooting.
- Battery Life – the iPhone 13 Pro has 1.5 hrs more battery life than iPhone 12 Pro, and the iPhone 13 Pro Max has 2.5hrs more battery life than iPhone 12 Pro Max
- New 1 TB storage option
Pricing and Availability in Singapore

- iPhone 13 Pro and iPhone 13 Pro Max will be available in graphite, gold, silver, and sierra blue in 128GB, 256GB, 512GB, and all-new 1TB storage options.
- Customers in Australia, Canada, China, Germany, India, Japan, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 13 Pro and iPhone 13 Pro Max beginning at 8 p.m. SGT on Friday, September 17, with availability beginning Friday, September 24.
- Both models will be available in Turkey beginning Friday, October 1, and in Malaysia, Mexico, South Korea, Thailand, and nearly 10 other countries and regions beginning Friday, October 8.
- Customers can get iPhone 13 Pro for S$69 a month for 24 months or S$1,649, and iPhone 13 Pro Max for S$75 a month for 24 months or S$1,799 from apple.com/sg/store, in the Apple Store app, and at Apple Store locations.
- iPhone 13 Pro and iPhone 13 Pro Max are also available through Apple Authorised Resellers and select carriers.
- iOS 15 will be available as a free software update Tuesday, September 21.
- The new iPhone Leather Wallet with MagSafe supports Find My, enabling users to be notified of its last known location if it becomes detached from iPhone. iPhone Leather Wallet with MagSafe joins new MagSafe cases in leather and silicone, as well as a clear case with MagSafe, that are available to order today.
- Apple provides customers with a number of services in store and online that make its retail experience uniquely Apple. With personalised support and advice from Apple Specialists, convenient delivery and pickup options, and free engraving, Apple ensures the best way to buy Apple products is from Apple Store locations and apple.com/sg/store.
Apple iPhone 13 and iPhone 13 mini

Highlights
- A15 BIONIC – latest chip from Apple (see below for more details)
- Cinematic Mode – able to focus on subject automatically while creating a shallow depth of field on others.
- 5G ready.
- Battery Life – the iPhone 13 mini has 1.5hrs more battery life than iPhone 12 mini, and the iPhone 13 has 2.5 hrs more battery life than iPhone 12.
Pricing and Availability in Singapore

- iPhone 13 and iPhone 13 mini will be available in pink, blue, midnight, starlight, and (PRODUCT)RED in a new entry-level capacity of 128GB for double the storage, as well as 256GB and 512GB capacities.
- Customers in Australia, Canada, China, Germany, India, Japan, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 13 and iPhone 13 mini beginning at 8 p.m. SGT on Friday, September 17, with availability beginning Friday, September 24.
- Both models will be available in Turkey beginning Friday, October 1, and in Malaysia, Mexico, South Korea, Thailand, and nearly 10 other countries and regions beginning Friday, October 8.
- Customers can get iPhone 13 for S$55 a month for 24 months or S$1,299, and iPhone 13 mini for S$48 a month for 24 months or S$1,149 from apple.com/sg/store, in the Apple Store app, and at Apple Store locations.
- iPhone 13 and iPhone 13 mini are also available through Apple Authorised Resellers and select carriers.
- iOS 15 will be available as a free software update Tuesday, September 21.
- The new iPhone Leather Wallet with MagSafe supports Find My, enabling users to be notified of its last known location if it becomes detached from iPhone. iPhone Leather Wallet with MagSafe joins new MagSafe cases in leather and silicone, as well as a clear case with MagSafe, that are available to order today.
- Apple provides customers with a number of services in store and online that make its retail experience uniquely Apple. With personalised support and advice from Apple Specialists, convenient delivery and pickup options, and free engraving, Apple ensures the best way to buy Apple products is from Apple Store locations and apple.com/sg/store.
Apple Watch Series 7

Highlights
- 20% more screen area
- IP6X
- Water Resistant (WR50)
- All day battery life (18 hours)
- Comes with WatchOS 8
Pricing and Availability in Singapore
- All Apple Watch Series 7 models will be available later this fall.
- New Apple Watch bands, and Apple Watch Nike bands will be available to order today, with Apple Watch SE with USB-C charging cable available to order from Thursday, September 16 from apple.com/sg/store and the Apple Store app. Availability in stores will begin Friday, September 17.
- Apple Watch Hermès Series 7 and new Apple Watch Hermès bands will be available later this fall.
- watchOS 8 will be available for Apple Watch Series 3 and later on Tuesday, September 21, and requires iPhone 6s or later with iOS 15 or later. Not all features are available on all devices and in all regions.
New iPad

Highlights
- A13 BIONIC
- Front camera – 12MP 122 deg Field Of View (FOV)
- Center Stage – Auto detect people and shift accordingly with the ultra wide angle camera
- True tone
- iPadOS 15
Pricing and Availability in Singapore

- The new iPad is available to order beginning today on apple.com/sg/store and in the Apple Store app in 28 countries and regions, including the US, with availability beginning Friday, September 24.
- Wi-Fi models of iPad are available with a starting price of S$499, and Wi-Fi + Cellular models start at S$699, in silver and space grey finishes. The new iPad starts with 64GB of storage — double the storage of the previous generation. A 256GB option is also available.
- iPadOS 15, the powerful operating system designed specifically for iPad, is available beginning Tuesday, September 21, and ships for free with the new iPad. iPadOS 15 will be available as a free software update for iPad mini 4 and later, iPad Air 2 and later, iPad 5th generation and later, and all iPad Pro models.
- Apple Pencil (1st generation), available for purchase separately, is compatible with iPad (9th generation) for S$138.
- Smart Keyboard for iPad is available for purchase separately for S$239 with layouts for over 30 languages, including simplified Chinese, French, German, Japanese, and Spanish.
- Smart Covers for iPad are available for S$75 in black, white, and English lavender.
- Engrave iPad with a meaningful mix of emoji, text, and numbers, all for free, apple.com/sg/store or in the Apple store app.
- Apple provides customers with a number of services in store and online that make its retail experience uniquely Apple. With personalised support and advice from Apple Specialists, convenient delivery and pickup options, and free engraving, Apple ensures the best way to buy Apple products is from Apple Store locations and apple.com/sg/store.
All-new iPad mini

Highlights
- 8.3-inch screen size
- Touch ID on Power On button
- USB-C port
- 5G ready.
- New speaker system in landscape mode
- Supports 2nd generation Apple Pencil
Pricing and Availability in Singapore

- The new iPad mini is available to order beginning today on apple.com/sg/store and in the Apple Store app in 28 countries and regions, including the US, with availability beginning Friday, September 24.
- Wi-Fi models of iPad mini are available with a starting price of S$749 and Wi-Fi + Cellular models start at S$979. The new iPad mini, in 64GB and 256GB configurations, comes in pink, starlight, purple, and space grey finishes.
- iPadOS 15, the powerful operating system designed specifically for iPad, is available beginning Tuesday, September 21, and ships for free with the new iPad mini. iPadOS 15 will be available as a free software update for iPad mini 4 and later, iPad Air 2 and later, iPad 5th generation and later, and all iPad Pro models.
- Apple Pencil (2nd generation), available for purchase separately, is compatible with iPad mini for S$189.
- New Smart Folios for iPad mini are available for S$89 in black, white, dark cherry, English lavender, and electric orange.
- Engrave iPad with a meaningful mix of emoji, text, and numbers, all for free, apple.com/sg/store or in the Apple store app.
- Apple provides customers with a number of services in store and online that make its retail experience uniquely Apple. With personalised support and advice from Apple Specialists, convenient delivery and pickup options, and free engraving, Apple ensures the best way to buy Apple products is from Apple Store locations and apple.com/sg/store.
A15 BIONIC
Here is an excerpt from the Press Release on the A15 BIONIC performance.
A15 Bionic in the iPhone 13 Pro lineup is even more advanced, offering impressive power and efficiency, and driving the incredible new display, camera, and video features never before possible on iPhone. With 5-nanometre technology, A15 Bionic — the fastest chip in a smartphone — features a new 5-core GPU in the Pro lineup that brings the fastest graphics performance in any smartphone, up to 50 percent faster than the leading competition, ideal for video apps, high-performance gaming, and the slate of new camera features.

The new 6-core CPU with two new high-performance cores and four new high-efficiency cores, is up to 50 percent faster than the competition and handles demanding tasks smoothly and efficiently. A new 16-core Neural Engine capable of 15.8 trillion operations per second enables even faster machine learning computations for third-party app experiences, as well as features like Live Text in Camera with iOS 15. And major advancements to the next generation ISP provide improved noise reduction and tone mapping.

SUMMARY
Overall, I don’t see a strong technological advancement on iPhone 13 or the iPad series. I believe if you have skipped a generation of iPhone (e.g. still using iPhone 11), this might be a good reason to upgrade your iPhone to iPhone 13. As for the iPad mini, personally, I like it but with recent foldable phones at almost the same size, I guess it will not be interesting if you are getting a foldable phone. I hope one day, Apple can just bite the bullet and change all the ports to USB-C.
And I was hoping to see new AirPods or even some AR (Augmented Reality) related products since their invite is so interesting.