Emma Original Mattress is Here in Singapore

A good mattress is important. It can save you from back pain, especially if you are like me, who is getting older. And the technology behind a good mattress is equally important.

I love it when this product is designed by a team of scientists (neuroscientists to be exact) and sleep experts.

The Emma Sleep’s signature three-layered foam mattress comes in Single (S$499), Queen (S$799) and King (S$899) sizes in Singapore, and is available for purchase across multiple e-commerce platforms, including the company websiteShopee (and also on Lazada later this month).

It includes a 100-night trial with a money-back guarantee and a 10-year warranty period.

Check out the details in the Press Release below.

Press Release

EUROPE’S MOST AWARDED MATTRESS, EMMA, SPRINGS INTO SINGAPORE WITH AFFORDABLE SCIENCE-BACKED INNOVATION FOR HEALTHIER SLEEP

The acclaimed technology behind the mattress has won more than 30 awards globally and aims to give Singaporeans a quality night’s sleep at cushioned prices

SINGAPORE, 8 December 2020: Leading bed-in-a-box European mattress company, Emma, has today announced its entry in Singapore, with an aim to help Singaporeans get better quality and healthier rest. The company enters the market with Europe’s most awarded mattress – the Emma Original Mattress – which is science-backed and engineered for perfect sleep.

As per industry figures, eight in ten Singaporeans[1] wake up at least once during the night. Tossing and turning, constant stirring and fatigue during waking hours – the Sleep Foundation terms this restless sleep[2], with consequences like increased weight, lowered immunity and lowered quality of life. Designed by an award-winning team of neuroscientists and sleep experts in Germany, the Emma Original Mattress provides optimal spinal alignment through patented technology. It gives comfort and support for all body types and all types of sleepers and for nights of optimum, uninterrupted sleep.

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“From the engineering and structure of the mattress to the materials used, the products of Emma – The Sleep Company push the boundaries of what technology can do for rest, and are rooted in state-of-the-art technology, industry-leading innovation and research. We’re excited to be launching in Singapore, where we believe a good night’s sleep can really improve the quality of lives and want to help Singaporeans make their shorter sleep count. Emma gives them the opportunity to have nights of top-quality sleep at affordable prices,” said Emma Sleep Co-Founder Mr. Benjamin Quiroga-Rivera.

The Emma Original Mattress provides full body support with advanced zoning technology. The high-quality seven-zone foam distributes pressure while providing essential counter-pressure, all with exceptional motion isolation. Its core adapts to all body shapes to align the spine, so that any sleeping position is healthy and comfortable. This experience is supported by new-in-industry Airgocell® technology that makes the foam breathable – it wicks moisture away and provides air circulation. 

Emma – The Sleep Company has sold over one million mattresses since the business was founded in 2015.

“Since the early days of Emma in Europe, our products have resonated with the consumers and have established us and our products as the sleep experts worldwide. Having millions of people choosing to sleep on an Emma mattress each night globally. This is testimony of the quality and value of our mattress which ensures a good night’s sleep,” added Benjamin.

The Emma Microfibre Pillow offers strong support to the neck and shoulder and is customizable to every sleeping position. Consumers can add the number of pillow layers on their own to adjust the height of the pillow. The padded cover is made of 100% luxurious micro-elastic materials, polyester, offering superior breathability.

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Pricing and Availability in Singapore:

Emma Sleep’s signature three-layered foam mattress comes in Single (S$499), Queen (S$799) and King (S$899) sizes in Singapore, and is available for purchase across multiple e-commerce platforms, including the company websiteShopee (and also on Lazada later this month). As aligned with the operations across 25 countries globally, each Emma mattress is delivered to your door (contactless and fast delivery also available) and includes a 100-night trial with a money-back guarantee and a 10-year warranty period.

Connect with Emma – The Sleep Company via website and share your experiences on social media at InstagramFacebook and YouTube.

About Emma – The Sleep Company (Emma Sleep GmbH)

Emma – The Sleep Company is a founder-managed company and one of Europe’s fastest-growing providers of mattresses, beds, and bedding. Founded in 2013 as Bettzeit GmbH by Dr. Dennis Schmoltzi and Manuel Mueller, the company is based in Frankfurt am Main, Germany and operates globally. In 2019, Emma – The Sleep Company achieved a record turnover of €150 million, a growth rate of 86% from the previous year. The company is made up of the brands Emma® and Dunlopillo (Brand Rights: Germany and Austria). The flagship product is the Emma® bed-in-a-box, which is currently available in 25 countries. The mattress is sold directly to consumers via an omni-channel customer experience that includes over 1,000 stores. The successful omni-channel strategy has been made possible by mutually beneficial partnerships with several retailers. Because of its outstanding growth in sales, Emma® has quickly become one of the top 3 brands of its kind throughout Europe.

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Emma is breaking ground in sleep technology. Their expert Research and Development team is taking advantage of what technology can do for rest by developing innovative products that ‘make a positive impact on people’s lives by enhancing their sleep’. To scale the business and innovate as fast as possible, Emma’s 500+ team members are constantly creating and implementing new concepts to optimize everything from their global supply chains to marketing and sales. Staying agile, discovering pragmatic solutions to challenges, and maintaining a digital mindset are how the company keeps its competitive edge sharp. The team celebrates and encourages diversity in all areas: diversity of thought, character, ideas, and background. On July 1, 2020, Franz Haniel & Cie. GmbH group acquired 50.1 percent of Emma – The Sleep Company.

[1] BioSpectrum Asia, Philips Philips reveals poor sleeping pattern of Singaporeans: https://www.biospectrumasia.com/news/30/15602/philips-reveals-poor-sleeping-pattern-of-singaporeans.html

[2] Sleep Foundation: https://www.sleepfoundation.org/articles/what-causes-restless-sleep