ShopBack Enters Korea Market

Congrats to ShopBack for entering the Korea Market by acquiring Ebates Korea. You can now see major Korean brands such as Gmarket, Wemakeprice, and 11Street on it.

ShopBack has been in Singapore since 2014 and it is only recently that I use it intensively, especially the ShopBack GO feature. Getting cashback is definitely better than vouchers and etc.

Check out the Press Release for more information on ShopBack Korea.

Press Release

ShopBack enters South Korea with acquisition of Ebates Korea

ShopBack brings The Smarter Way to shop, save, and discover to growing demographic of online shoppers in South Korea

28 April 2020 – ShopBack, Asia Pacific’s leading rewards and discovery platform, has acquired Ebates Korea, the nation’s largest online cashback platform, marking its expansion into South Korea. Beginning today, Ebates Korea will cease operations and users will be directed to the ShopBack Korea beta platform. The official launch of the new ShopBack Korea is tentatively slated for mid-2020.

The deal will grow ShopBack’s user base and strengthen its roster of merchants offering cashback through its properties, which will now include major Korean brands such as Gmarket, Wemakeprice, and 11Street. Following the acquisition, ShopBack is expected to serve over 500,000 customers in South Korea this year.

“We constantly evaluate new opportunities to connect with and serve more consumers, and acquiring Ebates Korea presents a unique opportunity to enter the South Korean market from a position of strength,” said Henry Chan, CEO and Co-Founder, ShopBack. “South Korea’s digitally mature mindset and rapid adoption of e-commerce makes it a core and high-potential market for cashback platforms. By entering the market through the acquisition of Ebates Korea, we will be able to leverage its strong local presence to quickly become the nation’s leading cashback platform.”

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“ShopBack’s acquisition of Ebates Korea is a tremendous endorsement of the high quality product and reputation that we built and established in that market over the years,” said Amit Patel, CEO, Rakuten Americas and Rakuten Rewards. “ShopBack’s proven executional and operational capabilities will establish ShopBack as the top cashback platform in Korea and strengthen its leadership in the Asia Pacific region. We are excited about what this fresh start for the cashback business in Korea will mean for Ebates Korea’s employees, merchants, and customers.”

South Korea is one of the biggest e-commerce markets worldwide and ShopBack 1 Korea will bring more choices, discovery, and savings to their fast-growing demographic of online shoppers. Shoppers can make purchases via the ShopBack Korea platform and earn up to 15% cashback on their purchases in categories like Fashion, Beauty, and Electronics.

“Launching ShopBack Korea will be a major step forward for us in fulfilling our mission to create a world of Smarter Shoppers. We look forward to bringing the high-quality ShopBack experience that our users know and love to even more shoppers,” added Chan.

For more information, please visit

About ShopBack

ShopBack , the #1 rewards and discovery platform in Asia-Pacific, enables shoppers across the region to shop ‘The Smarter Way”. It is a one-stop rewards and discovery platform for users to earn cashback, while delivering performance-based marketing to merchants.

First launched in Singapore in 2014, ShopBack has since expanded its reach to Malaysia, Indonesia, the Philippines, Thailand, Taiwan, and Australia. ShopBack partners with leading e-commerce merchants to reward its users with cashback across a wide range of categories including general merchandise, travel bookings, fashion, health and beauty, groceries, and food delivery. To date, US$100m of cashback has been awarded to ShopBack users.

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In Singapore, the company has also extended its service offering with ShopBack GO, an app-based rewards platform for in-store shopping, dining, and entertainment.