Battle of Mobile Data – StarHub, M1, Circles.Life

Just a day before Comex 2017, war has started. Not that kind of war but the war of Mobile Data. There will be no casualty, only happy consumers. Welcome to the war of Mobile Data between StarHub and M1 (also starring Circles.Life).

On the same day (today), StarHub and M1 issued Press Releases on their latest promotion. Both are targeting the mobile data of consumers (specifically their customers or potential customers).

Both are providing more mobile data.

  • StarHub is introducing a new suite of mobile postpaid plans. Customers will be able to enjoy free unlimited local data access every weekend, from 12:00 am on Saturdays to 11:59 pm on Sundays. 
  • M1 is also introducing new plan (four of them) which customers can select that best meets their mobile needs, starting from S$20 for 5GB, up to S$98 for unlimited data access.

Actually, if you trace back the events, the war has started quite some time ago, with the entry of the virtual Telco, Circles.Life. They have shown the other telcos how they can win the consumers’ heart with more mobile data, a lot more and at such a competitive pricing. Most Telcos reacted with some actions (although I believe none will admit it is due to Circles.Life).

Currently, missing in action is Singtel. From my source, they might not want to take part in this “war”.

Here are the details:


Read the Press Release for more details.

Press Release

StarHub Unleashes Unlimited Weekend Data Plans

Singapore, 30 August 2017 – Weekends will never be the same again with StarHub’s suite of new mobile postpaid plans which offer free unlimited local data access on Saturdays and Sundays!

From 12:00am on Saturdays to 11:59pm on Sundays, customers will be able to surf, stream, social network and more to their hearts’ content without having to worry about incurring excess data charges. Outside of the weekends, customers will have between 3GB and 15GB of bundled data, which can be upsized and shared with loved ones using the popular DataJump and DataShare options. Please see pricing table below for details.

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“Fuelled by more advanced phones and pixel-heavy content, Singapore consumers’ appetite for data continues to grow. With our new data-focused plans, we are enabling our customers to do more of what they love on their smartphones freely and at much faster speeds too,” said Mr Justin Ang, Head of Product, StarHub. “We will continue to innovate in step with our customers’ changing digital lifestyles to boost customer satisfaction.”

For a start, customers on these new plans will be able to enjoy faster data speeds of 400Mbps nationwide on the upcoming Samsung Galaxy Note8 as well as LG G6, LG V20, Samsung Galaxy S8 and S8+, and Sony Xperia XZ Premium. Expecting the imminent arrival of 1Gbps capable phones, StarHub has begun deploying gigabit-class network upgrades to increase bandwidth for customers. Debuted at The Float@Marina Bay on National Day, StarHub’s 1Gbps network will cover high-traffic locations such as transport hubs and shopping belts in stages.

Pricing Table:

Starting tomorrow, customers will be able to sign up for the plans online as well as at StarHub Shops, authorised dealers and COMEX 2017.

– End –

About StarHub

StarHub is Singapore’s fully-integrated info-communications company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates a mobile network that provides 4G and 3G services. It also manages an islandwide HFC network that delivers multi-channel pay TV services (including HDTV, Internet TV and on-demand services) as well as ultra-high speed residential broadband services. StarHub operates an extensive fixed business network that provides a wide range of data, voice and wholesale services. Over Singapore’s fibre-based Nationwide Broadband Network, StarHub offers a broad range of home and business broadband plans, as well as commercial and residential IPTV services.

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Launched in 2000, StarHub has become one of Singapore’s most innovative info-communications providers, and the pioneer in ‘hubbing’ – the ability to deliver unique integrated and converged services to all its customers. StarHub, listed on the main board of the Singapore Exchange since October 2004, is a component stock of the Straits Times Index, the MSCI Singapore Free Index, the SGX Sustainability Leaders Index and the SGX Sustainability Leaders Enhanced Index. Visit for more information.



Read the Press Release for more details.

Press Release

M1 launches Singapore’s first unlimited data 4G mobile plan

• Four new data-centric plans offer even bigger bundles
• Unlimited data for S$98 a month
SINGAPORE, 30 August 2017
 – M1 Limited (M1) today announced Singapore’s first unlimited* 4G mobile plan – the mySIM3 98.

The mySIM3 98 plan is one of four new data-centric SIM-only plans M1 launched catering to consumers’ growing data needs, for social networking and video and music streaming services on the move.

Customers can select the data bundle that best meets their mobile needs, starting from S$20 for 5GB, up to S$98 for unlimited data access. Unlimited talk-time is further available at an additional S$15 a month. Data Passport, available from S$10 a month, will further enable customers to enjoy their data bundle across 56 destinations worldwide.

Sign-ups for the new plans start on 31 August 2017 at any M1 Shop, distributor, or online at As a special launch promotion, customers who sign up for mySIM3 98 from 31 August 2017 to 2 September 2017 will enjoy free unlimited talk-time for 12 months.

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For more information on M1’s mySIM3, please visit:

M1 is Singapore’s most vibrant and dynamic communications company, providing mobile and fixed services to over 2 million customers. Since the launch of commercial services in 1997, M1 has achieved many firsts, including the first operator to offer nationwide 4G service, as well as ultra high-speed fixed broadband, fixed voice and other services on the Next Generation Nationwide Broadband Network (NGNBN). With a continual focus on network quality, customer service, value and innovation, M1 links anyone and anything; anytime, anywhere. For more information,

* “Unlimited” talktime and data usage are restricted to reasonable personal use locally, and for non-commercial purposes only. Any abuse will be subject to our terms of use available at and Traffic Management Policy available at Passport roaming usage is capped at 30GB.



Click Here for All Information about Circles.Life

So, which is your favorite plan?